Tag s | Marketing

The Ultimate Sound Bite

Can you boil the essence of your novel or non-fiction book idea into twenty-five words or less?

This is one of the keys to creating a marketing hook that makes your idea sellable in today’s crowded market.

You have less than a minute to make that hook work. But it can take hours to craft that pitch.

It is also called creating the “elevator pitch” or the “Hollywood pitch.” The goal is get the marketing department to exclaim, “We can sell that without any problem!” And ultimately to get a consumer to say, “I want that” or “I need that” or “I know someone who should have that.”

When teaching this I’ll have the writer go to the front of the class and present their elevator pitch. The writer can say the genre (fiction or non-fiction genre) and the title. Then present the pitch in 25 words or less.

Sometimes the entire class will ooh and ahh. In that moment, we all learn what an effective pitch sounds like.

Then I ask,”What is the book about?” If the class cannot answer, then the pitch has a problem.

Care to give yours a try?

25 words or less. No fudging

Genre:
Title:
25 word pitch:

 

Go!

Leave a Comment

Create Magic with Words

Years ago, I took my five-year-old daughter to Toys R Us to meet “Barbie.” “Barbie” turned out to be a cute and charming teenager who, yes, looked like the classic blonde image of the doll. She wore a pretty pink gown. I expected a lot more fanfare around this event. …

Read More

Don’t Put Everything in Your Book

One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their …

Read More

Make Much Ado of Your New Book

(5 Ways to Plan a Success-Guaranteed Book Launch Event) I am no marketing genius, and though I’ve written fifty books, I still have much to learn about author and book publicity. But I nonetheless had a great time launching my book, The Bard and the Bible: A Shakespeare Devotional, a …

Read More

Book and Author – Traveling Companions

In publishing circles, we frequently refer to the “launch” of a new book when it is first published, but often tend to overlook the fact that it is not an unmanned rocket controlled at the publisher/mission control.  Books need a pilot. The author must travel with the book. I am …

Read More

Getting Started in Social Media

Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble …

Read More

Creative or Effective? You Decide

Very early in my working life, I was involved in advertising sales for a radio station.  Probably because I was pretty much a “blank slate” back then, I remember the first advertising seminar I attended like it was yesterday. People who know me well, might smile (or roll their eyes) …

Read More

Can Death Cleaning Spark Joy?

One of the most challenging aspects of being successful in nonfiction is choosing a topic general enough to interest a broad swath of readers, but unique enough to make them think of the question in a new way so they’ll want to buy your book. Take decluttering. I follow at …

Read More

Marketing to Younger Readers

A challenge for book promoters is trying to market to a narrow group of people and discovering they are not easily distinguished one from another.  People are born every day and there is no definable space between demographic markets. Generational identifiers are not scientific, but arbitrary for marketing convenience sake. …

Read More