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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Your Money Is Your Business or Keep a Lid on How Much Money You Make

By Steve Laubeon July 27, 2026
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I think it is a mistake to reveal how much money you make as an author. The details of your royalty advance on your latest deal should not be shared with other authors. It is similar to finding out the salary of the co-worker in the office cubicle next to yours. When I was a retail store manager, we had major problems when salaries were discovered. I had to physically stop a near fistfight between two employees who had been friends. It was a veritable mess.

(By the way, the numbers I use in this post are complete fiction. I made them up on the spot as representative of income sources and income timing. To compare one to another is like comparing an apple to a carrot and proclaiming, “They came from the same grocery store. So, they must be the same!”)

Money Can be a Measure of Worth

Money is viewed by many as a measure of worth; i.e., a measure of the worthiness of your work. Consequently, if you contract for a $5,000 advance with AlphaGammaDelta publisher and a month later, your best writing friend, who is at the same stage in her career as you are, contracts for a $8,000 advance with the same publisher for a similar project, what is your reaction? Sure, at first, it is excitement and joy for your friend. But later, in private, you will naturally begin to wonder about your publisher’s commitment to you. You think, They must like Sally better than me!  Jealousy and bitterness can set in.

I’m not saying that this will happen to you, but I caution you with every ounce of my being, be very careful about ever revealing monetary details of a book contract with anyone. It can become a form of gossip that does no one any good. I know of an email trail among authors that was very free with this kind of information; and, consequently, there was tension toward a particular publisher for not paying everyone the same.

Over the years, I’ve seen a few thousand book contracts. Those deals have landed all over the board. The timing of a publisher’s economic situation and certain management directives can change quarterly (even weekly!). The relationship the author has with the publisher, the relationship the agent has with the publisher, the perception of value that the publisher has of a project–they all influence each situation uniquely.

But we tend to compare contracts as if all contracts are equal. Trust me, they are not.

Also be aware that some contracts have a nondisclosure clause in them for this very reason.

A Major Blunder in Etiquette

Years ago, I was sharing the stage with several faculty members at a writers conference for a panel Q&A. One author took the microphone and, without thinking, blurted out the amount of money they were paid on their last contract. There was an uncomfortable silence in the room since no one really knew how to react.

Afterward, an editor turned to me and said, “I never want to work with that author. There’s no filter, nor is there any common sense.”

I Just Want to Help Others Know 

As far as sharing your successes as an indie author? Again, be careful. You may want to help others succeed like you have. That is admirable. But at least limit your information to things other than your income. Sharing what you spent on editorial, production, cover design, and marketing can be helpful for comparison. But declaring that you made a million dollars last month might not be the right message for your audience.

Consider our human frailties. We will often use the publisher’s advance (the initial investment amount paid by the publisher prior to publication) as a measure of worth or value.

Imagine that author WOW gets a $2,500 advance and author STET gets a $4,000 advance; both are debut novelists and both are with the same publisher. Author STET posts on Facebook with excitement that they got a $4,000 advance from WannBe Publishing.

Author WOW sees that post and wonders why they only got $2,500 from WannBe. “It’s not fair! I’m a better writer than STET! My publisher must hate me! My agent is a failure! My career is over before it started! My publisher won’t promote my work as much as author STET! I’m mad! I’m sad!” Etc.

Author STET has no idea how crushing their detailed news was to author WOW.

How Am I Supposed to Know What’s Normal?

One cannot analyze or compare their own income, contract, advances, or royalties with absolute accuracy.

Recently I was asked, “What does the average author make in a year?” Instead of answering, I asked in return, “What do you think?” They responded, “$45,000 per year?”

I had to blink a few times and said, “That might be an average if you include a number of bestselling authors in the formula. But that also means there are a lot of others who would have to drop a zero from that number (down to $4,500) to create an average of $45,000.”

I then told the story of a writer who had a day job unrelated to writing but wrote 10 published books by getting up at 5 a.m. every morning to write for two hours–and then helped the kids get ready for school and then went to work. For that writer, books were a supplement to his income, not the primary source.

— One author may get a onetime deal for $15,000 but never write another book.
— Another author may write one book every two years, with each getting a $5,000 advance, but also publish 30 paid articles a year.
— A third author may write a novel once every five years and nothing in-between, but their advance for their novel is $100,000.
— A fourth author may be prolific and publish eight novels a year, four with a traditional publisher and four as an indie author with an annual combined income of $60,000.

Which one is normal?

You see the problem? There isn’t a straight answer to the question of what is normal when it comes to a writer’s income. Your agent is the best source of information. The agent knows what is typical in a situation and whether your deal is a good one or not.

Freelance Editors

Many freelance editors find that they need to post their prices on their web site to help prospective customers. However, some freelancers prefer to keep their pricing list private and only share it with prospective customers who ask.

Neither way is wrong. It is a personal preference.

But if said freelancer announces, “I made $197,000 last year as a freelance editor!” it might not endear them to their colleagues. Instead, the monster of envy will rise from the emotional ashes.

We Demand Equal Pay!

The writing world isn’t the same as having a job in a corporation or a government institution where there can be issues about equal pay for equal work. The idea of equal pay in those institutional environs can be fraught with misunderstanding since one has to define “equal work” and “equal pay” and “equal seniority” every time.

Look again at the example above with two author friends who find out that one received one advance and the other received a different one. The one getting the smaller amount is placing their “worth” on what they perceive as an objective criterion. Jealousy and disappointment reign. And thus, the need to keep your business to yourself (and with your agent).

Meanwhile, the bottom line is to keep your bottom line to yourself and be content with it being normal for you.

 

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Category: Book Business, Career, Communication, MoneyTag: Book Business, Contracts, Facebook, Gossip, Money, rumors

Too Much Social Media?

By Steve Laubeon October 25, 2021
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The following article appeared in the UK on November 5th, "Facebook Users Spend Three Solid Days a Year on the Site."

Three full 24 hour days on Facebook per year! Or nearly two full work weeks if you count a work week as 35-40 hours a week. And I suspect the statistics hold true in the U.S. as well.

Not all writers are full-time. Some must juggle day jobs or home-life responsibilities …

Read moreToo Much Social Media?
Category: Social MediaTag: Facebook, Social Media, Time Management, Writing Craft

What the 2021 Facebook Changes Mean for Authors

By Guest Bloggeron February 22, 2021
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Thomas Umstattd, Jr. wrote this post as part of his podcast at AuthorMedia. I asked permission to make it available to you as well. This is extremely important to understand for authors and publishers trying to use Facebook as part of their marketing efforts. Check out the great work Thomas is doing to help authors navigate the labyrinth called “publishing” at AuthorMedia.com. …

Read moreWhat the 2021 Facebook Changes Mean for Authors
Category: Marketing, Social MediaTag: Facebook

Ten Commandments for Working with Your Agent

By Steve Laubeon November 9, 2020
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By request, here are my ten commandments for working with your agent. Break them at your own peril. Thou shalt vent only to thine agent and never directly to thy publisher or editor. Thou shalt not get whipped into a frenzy by the industry rumor mill fomented by the Internet. Asketh thy agent if what you’ve heard is true. Thou shalt not covet thy neighbor’s success. Be content with …

Read moreTen Commandments for Working with Your Agent
Category: Agency, Book Business, Get PublishedTag: Book Business, Contracts, Copyright, Facebook, Get Published, Internet Usage, Marketing

What Makes You Click?

By Steve Laubeon April 29, 2019
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Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently...umm, Google didn't even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable …

Read moreWhat Makes You Click?
Category: Branding, Marketing, Pitch, Pitching, PlatformTag: Digital Books, Facebook, Internet Usage

Bland on Facebook?

By Tamela Hancock Murrayon March 2, 2017
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Recently I posted a photo of roses my husband had given me. One of my daughters said, “Mommy, you know you’re desperate to be noncontroversial when you post a picture of roses.” She has also observed that part of my workday is posting “noncontroversial” updates on Facebook. Guilty as charged. But why? Why not be exciting on Facebook? Here’s why: I try to represent my faith with my words. I’m far …

Read moreBland on Facebook?
Category: Career, Marketing, Social Media, The Writing LifeTag: Facebook, Social Media, The Writing Life

Unpublished and on Social Media as an Author? Why?

By Tamela Hancock Murrayon February 18, 2016
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It’s hard to get through a week without seeing at least one article on platform. Well, here’s yours for the week! We agents ask authors for a platform, but I have found that unpublished authors wonder how or why they should show a professional presence on social media. That question is understandable. Without a book, what is the author promoting? Promoting Yourself? Yes, you are promoting …

Read moreUnpublished and on Social Media as an Author? Why?
Category: Book Proposals, Branding, Career, Communication, Marketing, Social MediaTag: Facebook, Platform, Social Media, Twitter

Arguments to Abandon on Facebook

By Tamela Hancock Murrayon October 8, 2015
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The expression “choose your battles” is a good one, especially in this time when authors must use social media to engage with potential readers. In fact, at a recent author gathering, one mentioned to me that she abandoned Facebook because she was tired of negative comments. I can understand that. Life is stressful enough without reading political screeds and pointless debates during …

Read moreArguments to Abandon on Facebook
Category: Career, Communication, Platform, Social MediaTag: Facebook, Social Media

Why You Shouldn’t Be Depressed by Facebook

By Tamela Hancock Murrayon May 29, 2014
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Lately I’ve been seeing articles about how some people find personal status updates on Facebook and other social media depressing. Apparently people put on their best “faces” so their lives seem better than yours. Most of these articles aren’t written from a Christian perspective, so they ignore the fact that most of us ask for prayer through social media. Truly, this is a …

Read moreWhy You Shouldn’t Be Depressed by Facebook
Category: Book Business, Career, Social Media, TamelaTag: Facebook, Social Media

My Amazing Fake Day

By Tamela Hancock Murrayon October 24, 2013
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I've been intrigued by some blogs and articles about how Facebook makes people depressed because everyone else's lives seem so perfect. I hope that no one thinks the sum of my life is reflected in two recent Facebook posts that my uncle killed a bear on our family farm in Southern Virginia and here in Northern Virginia, we are host a family of walking stick bugs. I took great comfort in the …

Read moreMy Amazing Fake Day
Category: Communication, Craft, Humor, Social Media, Tamela, Writing CraftTag: Facebook, Humor, Social Media, Twitter
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