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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Marketing » Page 23

Marketing

A Matter of Taste

By Tamela Hancock Murrayon November 3, 2011
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taste

I always enjoy reading comments on our blog posts. Recently a reader posted a provocative question:

In this time of great emotional upheaval, instability, and unrest, aren’t we ready for something more solid and inspiring than just different types of romance novels?

Those of you familiar with my career know that I am the author of many romance novels and stories — and Bible trivia books!

And while I represent a variety of authors in fiction and nonfiction, my list is weighted heavily to romantic stories. I do realize that not everyone has the same taste — nor should we. God has created each of as unique, and CBA offers a variety of books to accommodate all readers. Please see the twentieth entry in the comments section of my post, Study the Market, for my unscientific suggestions for those looking for limited or no romance in novels.

History Repeats Itself

As to whether readers are ready for heavier books during hard economic times, I would say that economic times themselves have little or no bearing on popular tastes. Because people always have been and always will be unique, in perpetuity you will find a segment looking to escape their problems and another segment looking to confront them in entertainment. Today’s tough economy is likened to the Great Depression. This decade brought us the complicated life and romances of Scarlett O’Hara  in the 1936 book release, Gone with the Wind, by Margaret Mitchell, which led to the 1939 movie starring a king of Hollywood, Clark Gable. This decade also brought us the 1939 release of a gritty and hardscrabble The Grapes of Wrath by John Steinbeck, followed by the 1940 film, when the country had not yet recovered and was on the brink of war.

The Good Ship Lollipop

In the meantime, my grandmother, whom I called Precious, was watching Shirley Temple  films, lighthearted and heartwarming stories that are still run on TV from time to time and can be bought in a variety of volumes on DVD.  Shirley was so popular that Precious owned, among other trivia, a water pitcher and drinking glass set bearing Shirley’s image. Escapism? Yes. Popular? Wildly. Oh, and my other grandmother watched her “stories” on TV from 12:30 to 4 PM every week day — diversions popular through prosperity, inflation, stagflation, detente, and other such worldly cares.

Variety in Entertainment

Because I don’t want this post to lapse into a burdensome tome overstating a point, suffice it to say, a study of entertainment history shows a consistent pattern of musicals and anti-war plus pro-war films in time of war and silliness alongside consciousness-raising books in times of unrest. Some authors want to address society’s problems — and we will always have problems, though immediate concerns will vary. Those blessed enough to find an outlet and an audience for the important points they want to make may well change society, or at least make people think. But those books and films are likely to attract a different audience than lighthearted stories. There is plenty of room for both.

The Importance of Romance

And please don’t discount romantic stories and genre romance as fluff in the Christian Market. Read one or more of these books and think about the stories. The ones I have written, read, and represent have an underlying spiritual thread and message. In fact, the spiritual arc is one of the proposal points I ask my novelists to include in their proposals. The difference here is, our  romance authors are writing the love story as the focus but intertwine spiritual truths. They are not looking to offer a sermon, then the romance. Those who dismiss romance novels and romantic stories should reconsider. God is great, and He can and does use romantic stories to change lives. My authors have the fan letters to prove it.

Your turn:

What is your favorite romance or romantic story you have read in the Christian market? What books do you recommend in other categories?

 

 

 

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Category: Book Business, Genre, Marketing, Romance, Tamela, Writing CraftTag: Get Published, Marketing, Romance, Tamela, Traditional Publishing

Study the Market

By Tamela Hancock Murrayon October 20, 2011
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What is the best way to find out what is successful in the current market?

This is a good question because while as an author, you don't want to chase the market, you also don't want to write books that are so far off from the current market that they have no chance of selling. First and foremost, marketing advice from any source assumes that authors submit their best, most polished, highest …

Read moreStudy the Market
Category: Get Published, Marketing, Tamela, Trends, Writing CraftTag: Get Published, Pitching, Tamela, Trends, Writing Craft

Writing Contests: Panacea or Waste?

By Tamela Hancock Murrayon October 13, 2011
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At a recent conference, a lovely writer who had finaled in a contest but wasn't chosen as the winner asked if she could still submit a proposal to me. I told her "Yes! Of course!"

Her question brought to mind the role contests play in a writer's career. I'm asked questions about contests at least once a month. I'll try to answer two key questions here.

Should I Enter?

When considering …

Read moreWriting Contests: Panacea or Waste?
Category: Book Business, Marketing, TamelaTag: Book Business, contests, Marketing, Tamela, Writing Craft

Conference Proposal Requests

By Tamela Hancock Murrayon October 6, 2011
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The recent ACFW conference (attended by nearly 700 writers and industry professionals) has writers, agents, and editors in overdrive as we all attempt to follow up on conference proposal requests. Writers are working feverishly to get proposals to editors. Some are thinking, "Surely the editor who seemed so excited about my proposal is checking email at least once or twice a day looking for it. I …

Read moreConference Proposal Requests
Category: Conferences, Get Published, Marketing, TamelaTag: Book Business, Conferences, Pitching, Rejection, Tamela, Writing Craft

En-TITLE-ment: Finding the Perfect Title (Part Three)

By Karen Ballon August 31, 2011
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Remember that old adage for retailers, “The customer is always right?” Well, for novelists seeking the perfect title, that should be “The audience is always right.”

Tip #4: Remember Your Audience! Novelists do a great job, on the whole, of keeping their audience in mind as they write. But sometimes when trying to come up with a catchy title or cover image, they go a bit far afield of that …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Three)
Category: Book Business, Craft, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Book Business, Karen, Titles

To Pay or Not to Pay: For Your Own Media Travel Costs

By Steve Laubeon August 29, 2011
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I have had the privilege of knowing Ellie Kay since I first found her book proposal in the slush pile while an editor at Bethany House. That proposal became the first of her fourteen published books. I later became her literary agent and together we have seen her wrestle with a number of issues related to a growing platform. From those humble beginnings in the late 90s Ellie has been on nearly …

Read moreTo Pay or Not to Pay: For Your Own Media Travel Costs
Category: Book Business, Career, Guest Post, MarketingTag: Book Business, Marketing

En-TITLE-ment: Finding the Perfect Title (Part Two)

By Karen Ballon August 24, 2011
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First, here are the answers to last week’s questions:

Name That Tone!
The Boneman's Daughters--chilling
Redeeming Love--romantic
The Shunning--Amish
The Riddlemaster of Hed--fantastical
A Vase of Mistaken Identity--whimsical
Without a Trace--suspensful
Three Weddings & a Giggle—humourous and romantic
Name that Genre!
Kidnapped--adventure
Sister Chicks Down Under—witty women’s …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part Two)
Category: Book Business, Creativity, Get Published, Karen, Marketing, Writing CraftTag: Karen, Marketing, Proposals, Titles

En-TITLE-ment: Finding the Perfect Title (Part One)

By Karen Ballon August 17, 2011
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One of the most difficult—and important—things we did when I worked in the publishing house was come up with titles for our authors’ novels. Sometimes it was a breeze, either because the author’s title was spot-on or because the story lent itself organically to a certain title. But more often than not, it was a long process of back-and-forth with the author, marketing, and sales. So how can you, …

Read moreEn-TITLE-ment: Finding the Perfect Title (Part One)
Category: Get Published, Karen, Marketing, Trends, Writing CraftTag: Book Business, Craft, Karen, Pitching, Titles, Writing Craft

The Greatest Book (Ever) on Sales & Marketing

By Guest Bloggeron August 8, 2011
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by Jim Rubart

Today's guest post is from Jim Rubart. He and I first met at the Mt. Hermon writers conference where I infamously rejected him (see #10). A bit about Jim. Since 1994, Jim has worked with clients such as AT&T/Cingular, RE/MAX, ABC and Clear Channel radio though his company Barefoot Marketing, but his passion is writing fiction. His debut novel Rooms released in April 2010 …

Read moreThe Greatest Book (Ever) on Sales & Marketing
Category: Guest Post, MarketingTag: Marketing

Build it Before They Come

By Tamela Hancock Murrayon June 30, 2011
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If you want to be a published writer, realize that someone will look for you on the web. Agents will Google your name. I guarantee that editors and marketing folks will visit your web site to find out more about you.

Thus your web site needs to be both professional and effective. It is a bit like putting on your “Sunday Best” before going to an interview. That first impression is …

Read moreBuild it Before They Come
Category: Communication, Get Published, Marketing, Platform, TamelaTag: Author Websites, Book Business, Marketing, Platform, Tamela
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