Marketing

Marketing with the National Day Calendar

If you blog or post regularly, you know the challenge of coming up with new and fresh content. One idea might be to take advantage of NationalDayCalendar.com. This fun website has indexed over 1,500 national days, national weeks, and national months. Use this to find fun things you can write about!

Today is National Waffle Iron Day (no kidding!). Did you know the first patent for a waffle iron was submitted in 1869? Or that in 1918 (102 years ago) General Electric made the first electric waffle iron available to the public? You do now. That means you have to make waffles today in celebration!

Yesterday was National Alaska Day. Since I was born in Alaska, I found this one quite fun. Few realize how large Alaska is. If you cut the state in half, Texas would become the third largest state. It literally stretches the distance from California to Florida if you superimposed Alaska’s map on top of the contiguous 48 states.

Those of you who are romance writers should note that July 6 is International Kissing Day. I suspect you have a book that might be appropriate to promote this Monday.

See how easy it is to find things you can use to tie to your brand and your books?

Look up your birthday, and see what’s special about it. Find another day like an anniversary, a child’s birthday, or the day you signed your first book contract.

Can’t wait to see what you all can come up with!

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A Year in Review: A Look at 2019

It’s that time of year to reflect on the past year, to learn from our experiences, and to count our blessings. Here are some thoughts on the last tumultuous twelve months. The Industry The publishing industry seems to survive the bad press that loves to find the negative in everything. …

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Who’s Your Book For?

A critical part of writing a good book—and a good pitch or proposal for a book—is defining your book’s audience. We all know, of course, that you shouldn’t try to write a book “for everyone.” But your book’s audience can be an elusive target. I suggest three distinct and mutually …

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Say It in a Sentence

Can you present your book idea in one sentence?

Can you present that idea in such a way that the reader is compelled to buy your book?

What motivates someone to spend money on a book? It is the promise that there is something of benefit to me, the reader.

Books are generally purchased for one of three reasons:

Entertainment Information Inspiration

If your book idea can make me want to read it, whether it is for entertainment, information, or inspiration, then you are well on your way to making a sale.

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Four Questions About Publicity

by Steve Laube

Publicity is the art of telling the world about you and your book. We recently received a few questions about publicity via the green button you see in the right hand column of our blog (yes, it really works).

1.) When should a writer hire a publicist?
I think an author should wait to see what their publisher will provide in this area. If you do hire a publicist make sure they coordinate with your publisher so as to not duplicate efforts. (Don’t aggravate your local TV station with multiple PR contacts.)

But the question was “when” not “should.” So let me re-answer.

If you are on your own with regard to your PR, you should hire that firm six to nine months prior to the release date of your book. The PR firm will be handicapped if you wait too long. They need lead time especially in the area of getting reviews for your book. Few review outlets are interested in a book after it has already been released.

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Picture-Perfect Personality

Today’s guest writer is Emilie Haney, a freelance writer, photographer, and graphic designer living in Northern California. She’s a member of ACFW and writes young-adult fiction. She’s got a soft spot in her heart for animals and a love for the mountains of the Pacific Northwest. In her spare time, …

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