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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Writing Life » Page 30

The Writing Life

Imagining Your Reader

By Dan Balowon June 24, 2021
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Most mass communication originates in solitude.

Before delivering a public speech, pressing the Post button on a text-based article or blog, delivering an audio podcast or webinar, or taping a video, the creator of the material sits alone and ponders what they will communicate.

During this alone time, a content creator should also be thinking of an audience. For authors, since you are rarely present when your book is read, imagining a reader is difficult.

Or at least it should be.

If you find it easy to imagine your audience, then you are likely homogenizing individuals into a stereotypical mass audience, which is not an audience at all. There is no such thing as a book for everyone, just like there isn’t a book for all women, men or teens, except for the Bible–and that needed divine inspiration from the Holy Spirit.

For the mortals among us, the only effective way to write is to imagine a very specific audience and write to them.

Example of This Concept

If a guest speaker comes to your church, they deliver a well-organized and rehearsed presentation which is good in many ways, except for one. It is a generic message the speaker could deliver at any church, on a variety of occasions, and probably has. It’s an all-of-you message.

But when your pastor or another home-grown speaker stands in front of your church, they see specific people they know personally. Their words are for that particular group. It’s an all-of-us message, which is far better, as it shows the speaker knows the audience.

Both types of communication have their place, but the best speakers, just like the best writers, tailor their message for the audience. They make their listeners or readers feel like the message is just for them, and the way this starts is by imagining a specific reader.

When you are afraid of missing someone, you miss everyone. This happens when aiming too wide.

Imagine Your Reader

Think of one person you know by name who would benefit from your writing.

Think of one person in Scripture by name who is most like your target audience.

Use some technique to continually remind you of both people throughout your writing process, whatever works for you.

Write to them.

NOTE: This is an exercise to keep you focused during the writing process. You don’t name someone in your book unless it is appropriate!

Final Note about Audience

I know many authors want their Christian-message books read by unbelievers. But writing for unbelievers makes you guilty of the same stereotyping mentioned above, which is rarely effective. The recommendation to name a person still holds.

Maybe this isn’t a problem for you, but it is always a good idea to check your compass occasionally to see if you are still headed in the right direction.

Thinking of a specific person you are writing to is simply good discipline, keeping you focused, aware, and human.

After all, every reader of your book has a name.

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Category: The Writing Life

The Back Cover Blurb

By Tamela Hancock Murrayon June 23, 2021
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Even in the age of online shopping, the back cover blurb is essential in helping a customer choose a book. When a reader decides between two books, the one with the best back cover copy often wins. When referring to the back cover, the reader wants to know the following: What does this book reveal? Why should I care? Nonfiction Of course, nonfiction covers a wide swath, including instructional, …

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Category: Book Proposals, Pitching, The Writing Life

How to Write the Last 50 Pages of Your Book with James Scott Bell

By Thomas Umstattd, Jr.on June 22, 2021
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“The first page of a book sells that book. The last page sells your next book.” –– American crime novelist Mickey Spillane When you write a novel, you want your readers to be so thrilled by the ending of your story that they immediately buy your next book.  And then they tell all their friends […]
You can listen to this episode How to Write the Last 50 Pages of Your Book with James Scott Bell on …

Read moreHow to Write the Last 50 Pages of Your Book with James Scott Bell
Category: The Writing Life

How to Write the Last 50 Pages of Your Book with James Scott Bell

By Thomas Umstattd, Jr.on June 22, 2021
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“The first page of a book sells that book. The last page sells your next book.” –– American crime novelist Mickey Spillane When you write a novel, you want your readers to be so thrilled by the ending of your story that they immediately buy your next book.  And then they tell all their friends […]
You can listen to this episode How to Write the Last 50 Pages of Your Book with James Scott Bell on …

Read moreHow to Write the Last 50 Pages of Your Book with James Scott Bell
Category: The Writing Life

31 Ways to Pray for Your Writing

By Bob Hostetleron June 17, 2021
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I consider prayer to be an important—indispensable, even—part of the writing life. I’ve written about that here, in fact. I’ve also written and published 31-day prayer resources (here and here). So, I thought I’d offer here a 31-day prayer plan specifically for you and your writing. See how nice I am? (Pray for me.) 1          “Alpha and Omega, First …

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Category: Encouragement, Inspiration, The Writing Life, Theology

Original Writing

By Dan Balowon June 16, 2021
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Several years ago, I reviewed a proposal on a subject commonly addressed in Christian books and quickly noticed it was not entirely original.  It wasn’t plagiarized from another author, but the proposed nonfiction book was comprised almost entirely of the best-thinking from other Christian authors on the subject. There was little original thinking by the author. The material quoted from other …

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Category: Book Proposals, Creativity, Get Published, The Writing Life, Writing Craft

Strategies to Self-Pity Proof Your Writing Life

By Guest Bloggeron June 9, 2021
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Today’s guest post is by Lori Stanley Roeleveld. She is a blogger, speaker, coach, and disturber of hobbits who enjoys making comfortable Christians late for dinner. She’s authored four unsettling books, including The Art of Hard Conversations: Biblical Tools for the Tough Talks that Matter. She speaks her mind at www.loriroeleveld.com and is represented by Bob Hostetler.   To persevere in …

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Category: Encouragement, Inspiration, The Writing Life

How to Write a Bible Study with Mindy Kiker

By Thomas Umstattd, Jr.on June 8, 2021
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You can listen to this episode How to Write a Bible Study with Mindy Kiker on Christian Publishing Show.
Perhaps you’ve considered writing Bible studies for your local church, or maybe you’re interested in writing Bible studies for publication. How do you write Bible studies that people want to read? We have a special guest with us today who is going to share her experience in writing Bible …

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Category: The Writing Life

How to Write a Bible Study with Mindy Kiker

By Thomas Umstattd, Jr.on June 8, 2021
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Perhaps you’ve considered writing Bible studies for your local church, or maybe you’re interested in writing Bible studies for publication. How do you write Bible studies that people want to read? We have a special guest with us today who is going to share her experience in writing Bible studies. She is co-founder of Flourish […]
You can listen to this episode How to Write a Bible Study with Mindy …

Read moreHow to Write a Bible Study with Mindy Kiker
Category: The Writing Life

Knowing What to Expect

By Dan Balowon June 3, 2021
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Those who cannot remember the past are condemned to repeat it (Spanish philosopher George Santayana). Those that fail to learn from history are doomed to repeat it (Winston Churchill). If you remember the past and learn from history, you can see some things coming a long way off (Dan Balow, Literary Agent). Books acquired by traditional publishers are a best-guess what readers will desire two to …

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Category: Inspiration, The Writing Life
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