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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching

Pitching

Why I Decline

By Bob Hostetleron April 22, 2026
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Yes, the life of a literary agent is idyllic. Working with brilliant writers. Rubbing shoulders with powerful editors and publishers. And cashing the big fat commission checks.

Yes, that’s how it is. Except that sometimes a literary agent has to read submissions, looking for that rare jewel that will produce another bestseller, another classic, another big fat commission check.

Alas, those moments are few and far between. A disproportionate part of an agent’s task is saying, “No, thank you.” And for a nice guy like me, that’s really hard and really, really depressing. I hate saying no. As often as it happens, I hate it. So, I thought—for my benefit and yours—I’d spend some time researching why I’m forced to say no so often. And the results surprised even me, as smart as I am.

I reread my 100 most recent “no thank yous” and categorized the reason for the rejection. And before you think you’re in that sample, this was a good while ago, and I’m not telling you exactly when. So it wasn’t you, okay? But here, sorted into ten categories, are the reasons I broke 100 writers’ hearts, in order of frequency:

Not something I represent (26)

Twenty-six of the 100 submissions were for fantasy, sci fi, memoir, or other kinds of books I don’t represent … as stated clearly on this website (here, for example).

Not a Christian book (15)

Fifteen of the 100 submissions I declined were for book ideas that weren’t distinctly—or even remotely—Christian.

Not up to snuff (16)

Sixteen of the 100 submissions didn’t meet the high standards necessary for consideration, perhaps in the quality of the writing itself, in the professionalism of the presentation, or other factors.

Platform (13)

Yes, you think most rejections are because of a modest or nonexistent platform, right? But 13 of the 100 submissions were, as I sometimes explain, “due to the need for a more substantial platform to support this kind of work.” (To be fair, this number would probably be higher if I ever got beyond the “not something I represent” and “not a Christian book” impediments.)

Wrong length for the genre (10)

Ten of the 100 submissions cited a length that indicated that the writer didn’t understand his or her genre—which also suggested the need for more education and experience (of the kind that can usually be found at good writers conferences).

A query or manuscript was submitted, not a proposal (8)

Eight of the 100 submissions were queries and/or full manuscripts, despite the information on the agency website saying that I start the conversation about representation upon seeing a full proposal (here, for example).

The pitch was for a niche project (7)

Seven of the 100 submissions were for a message that may have had merit but wouldn’t appeal to a broad enough audience to make trade publication possible.

The project was already published (2)

Two of the 100 submissions were for writers who had already self-published their book but were looking for an agent “to take it to a wider audience.” This is a fairly common kind of submission but agents are not marketers or publicists; we represent unpublished works to publishers, in the hope they will become published works. However, there are rare exceptions as this post by Steve Laube explains.

The idea was … insane (2)

Honestly, I was surprised that only two of the 100 submissions I reviewed were for, well, to put it bluntly, an insane premise or approach. Or from an apparently disturbed individual. Believe me, I would’ve guessed a higher number. Maybe the submission period I reviewed was in between full moons.

A near miss (1)

One of the 100 submissions was what I call “a near miss.” In other words, I liked it, saw potential in it, was maybe even impressed by it or by the author … but in the end, couldn’t quite take the leap. Maybe because of one of the above reasons. Maybe because I’m lazy or stupid. In such cases, however, I sincerely hope some other agent will take it across the finish line, or, if not, the writer will send his or her next project to me.

Whew. I’m feeling a little PTSD just from reliving those moments of saying no. But I share them in the hope that (a) you’ll feel sorry for me, and (b) you’ll make sure that your future pitches preempt some or all of these reasons that force me or someone else to say, “No, thank you.”

I can hope, can’t I?

 

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Category: Book Proposals, Pitching

Elevator Pitches

By Dan Balowon February 12, 2026
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It is safe to say that every person reading this post has ridden on an elevator built by the Otis Elevator Company. The company is based in the U.S. and employs over 70,000 people, with annual revenue exceeding $14 billion. The founder, Elisha Otis, who, by the way, was a Christian man, would give short demonstrations of his invention’s features as early as the mid-1850s, explaining how things …

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Category: Book Proposals, Pitching, Self-Publishing, The Writing Life

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose. The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, …

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

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Category: Book Proposals, Pitching

Say auf Wiedersehen to Your Darlings

By Tamela Hancock Murrayon May 28, 2025
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I was in the middle of an important call on my office phone when my cell phone sang its little melody. SCHEDULING DEPT I hadn’t scheduled any appointments, so I let it go. The phone summoned me again less than a minute later. SCHEDULING DEPT Goodness! This must be urgent. I hung up on the other person with a promise to call back. SCHEDULING DEPT turned out to be a salesperson calling from a home …

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Category: Pitching

Things You Don’t Know You’re Saying

By Bob Hostetleron May 7, 2025
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Publishing is a funny business. Not funny “ha ha” but funny “strange.” And funny “mystical.” And funny “inscrutable.” Is that enough funny for you? Not laughing? That’s funny. But seriously, folks, one of those funny things I experience in my work as a literary agent is that people often say things they don’t mean to say, in person and in their book proposals (which is how I start the conversation …

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Category: Pitching

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

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Category: Book Proposals, Get Published, Marketing, Pitching

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count. Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book. Depending on the type of project, there is an optimum word …

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Category: Book Proposals, Pitching, The Writing LifeTag: word count

Are You Pitch Perfect?

By Steve Laubeon December 2, 2024
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A critical key to landing a book deal is the presentation of your idea in such a way that the editor or agent is completely sold on the concept. In musical terms, perfect pitch is the rare talent to name or pick out a note without having any reference point. This is illustrated by this youtube video where they clear your mind, then give you a tone, and ask you to name the note; most people fail …

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Category: Book Proposals, PitchingTag: book proposals, Pitching

Write Your Passion

By Tamela Hancock Murrayon August 21, 2024
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When authors approach me with several ideas, I enjoy hearing their thoughts. I appreciate the tremendous creativity that goes into developing many books. I always give authors with tons of ideas the same advice: Write your passion. What if the book of your heart has no chance of being sold to a publisher, though? Write it anyway. Write with abandon, for your eyes only. Then write the next book, …

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Category: Book Proposals, Career, Pitching
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