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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Pitching

Pitching

Things Some Writers Think Are Positive, but Really Aren’t

By Dan Balowon June 25, 2026
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Focusing only on the Christian book publishing world, here are some things an author might see as positive about them and their work, but those working in publishing do not view them in the same way.

“Money isn’t important to me.”
Maybe you feel compelled to mention this to show your priorities are in order. But if you truly believe it, you will be the only person in the entire book industry who doesn’t place some priority on finances. Instead, don’t mention it and just seek fair pay for your work.

“I can write well in many categories.”
This is a red flag indicating a bit of self-deception. No one is good at everything. Instead, let your work communicate what you are good at and let someone else suggest expanding your focus. This statement is similar to self-endorsing your work. (Not good.)

“I use a typewriter just like Hemingway,” or “I use a pen, like Dickens.”
Fine. But you will still need to upload your manuscript in a current version of Microsoft Word and revise with an editor using an online file-sharing process. Instead, don’t mention the initial typewritten or handwritten process. That’s a personal choice, but publishers in the 21st century might think you are joking. For sure, it won’t improve your literary credibility.

“God gave me the words to this book,” “I am on a mission from God,” or “My book will change the world.”
Always a firm warning at conferences or writers groups to avoid these statements. They are perceived as someone who should not be taken seriously. At best, they are unnecessary; at worst, they are manipulative. Instead, just assume everyone knows that Christians are guided by the Spirit of God, including the one reviewing your work or giving advice.

“No one has written a book about this,” or “I have found something brand new in Leviticus.”
In the Christian publishing world, particularly in theology, these statements are especially problematic, as newly discovered truth is generally assumed to be false teaching. Of course, no one from your town, with your background, with your unique perspective, has written a book on this exact subject. But trying to press the issue of uniqueness communicates, “We have no way to evaluate this book.” Instead, just let your work speak for itself and focus on your own writing style and approach.

“It took me ten years to write this book.”
Intended to convey discipline and a never-give-up mindset, at best it communicates that you learned how to write a book by writing a book, which is never a good approach. Professional writers worth working with take 6-12 months to write a typical book. What if your book sells well? Will it take another decade for book number two?

“I’ve dreamt of being a published author since I was a child.”
Understood as, “So don’t reject me, or my life has been a waste.” Book writing is both serious work and an ongoing growth process. Instead, say this only to your close friends and relatives, after you start getting paid to write.

Bonus thought: “Hmm. Your book proposal looks interesting.”
Something a publisher or agent says to you isn’t always as positive as you might think. Wait a few months before deciding whether it is.

 

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Category: Career, Pitching

Mixed Messages

By Dan Balowon June 11, 2026
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It can be rather confusing for attendees of Christian writers conferences or writers groups when publishing experts offer advice on craft, platform development, dealing with agents and publishers, or just about anything else. The reason for this confusion lies in the writer’s priorities and needs, rather than in actual conflicting information. An author needs to determine their objectives first. …

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Category: Career, Pitching, The Writing Life

Yes, Write Your Memoir

By Tamela Hancock Murrayon June 3, 2026
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Do you feel deeply and passionately that you should write your memoir? Though I am not actively seeking memoirs, judging from the submissions my office receives, many people do. Please know this discussion does not include biographies. They are different from memoirs because not only are they written by a biographer, but the subject has been determined to be of great enough interest to warrant a …

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Category: Memoir, Pitching

Why I Decline

By Bob Hostetleron April 22, 2026
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Yes, the life of a literary agent is idyllic. Working with brilliant writers. Rubbing shoulders with powerful editors and publishers. And cashing the big fat commission checks. Yes, that’s how it is. Except that sometimes a literary agent has to read submissions, looking for that rare jewel that will produce another bestseller, another classic, another big fat commission check. Alas, those moments …

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Category: Book Proposals, Pitching

Elevator Pitches

By Dan Balowon February 12, 2026
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It is safe to say that every person reading this post has ridden on an elevator built by the Otis Elevator Company. The company is based in the U.S. and employs over 70,000 people, with annual revenue exceeding $14 billion. The founder, Elisha Otis, who, by the way, was a Christian man, would give short demonstrations of his invention’s features as early as the mid-1850s, explaining how things …

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Category: Book Proposals, Pitching, Self-Publishing, The Writing Life

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose. The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, …

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

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Category: Book Proposals, Pitching

Say auf Wiedersehen to Your Darlings

By Tamela Hancock Murrayon May 28, 2025
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I was in the middle of an important call on my office phone when my cell phone sang its little melody. SCHEDULING DEPT I hadn’t scheduled any appointments, so I let it go. The phone summoned me again less than a minute later. SCHEDULING DEPT Goodness! This must be urgent. I hung up on the other person with a promise to call back. SCHEDULING DEPT turned out to be a salesperson calling from a home …

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Category: Pitching

Things You Don’t Know You’re Saying

By Bob Hostetleron May 7, 2025
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Publishing is a funny business. Not funny “ha ha” but funny “strange.” And funny “mystical.” And funny “inscrutable.” Is that enough funny for you? Not laughing? That’s funny. But seriously, folks, one of those funny things I experience in my work as a literary agent is that people often say things they don’t mean to say, in person and in their book proposals (which is how I start the conversation …

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Category: Pitching

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

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Category: Book Proposals, Get Published, Marketing, Pitching
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