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Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Writing Craft » Page 85

Writing Craft

Lawsuit over Hyperlink?

By Steve Laubeon December 20, 2010
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In Canada a man is suing another person for linking to allegedly damaging web content on a web site (the suit is currently before the Canadian Supreme Court).  A big “thank you” to Mac Slolcum for writing about this issue last week. In his article Mac asks the pertinent question, “Is a link on your web site equivalent to an endorsement of that content?” Think about it for a second. If you click the “Like” button on Facebook aren’t you telling your “friends” that you endorse that product, idea, video, or web site? What about when you re-tweet someone’s comments and then link to their site (like I hope you do with my blog posts! 😀 )

The full story can be found on arstechnica’s web site. The article is from two weeks ago and I cannot find a follow up story regarding the final ruling on the case (if you have the info, please let us know in the comment section below).

Many years ago the pastor/leader of a very well known ministry endorsed an author’s book with glowing terms. A couple years later the author had an affair and the author’s ministry all but collapsed. The pastor then had to answer questions about why he endorsed that person’s book. And since the book was still in print his name was “associated” with that author’s name. His board of directors then made a policy that this pastor would no longer endorse another author’s book unless they were a long time personal friend and he could vouch for their character. Many other well-known Christian ministry leaders followed suit and maintain that policy today.

I know these are two different issues…but are they?

What sort of criteria do you use when “endorsing” or “linking” to another web site? Is it merely citing your source? or is it tantamount to an endorsement? And if so, so what? What is the big deal? Is this merely a frivolous lawsuit? (not if it made its way all the way to the Supreme Court it isn’t.) Should you be more selective?

And how careful are you in endorsing another writer’s non-fiction book or novel?

Is this just a case of being guilty by association?

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Category: Book Business, Legal IssuesTag: Endorsements, Facebook, Internet Usage, Marketing

All About E

By Steve Laubeon December 17, 2010
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This was the year of the E word. "E-Books." The topic replaced the other "e" word...the Economy...as the number one topic among authors, editors, publishers and agents. And the news media reported every nuance with breathless excitement. The iPad, the iPhone4,  the Droid, the avalanche of tablets, the Kindle, the Nook, and a deluge of e-reading devices, all commanded our time and attention.

But …

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Category: Book Business, E-Books, Get Published, TrendsTag: Book Business, Digital Books, E-Books, Get Published, Trends

E-Book Buyers Buy More Books

By Steve Laubeon November 18, 2010
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New research by the Book Industry Study Group (BISG) has made some interesting discoveries.

E-book consumers say they are buying more books overall, but fewer in print, and are decreasing their total dollars spent
More than 40% of e-book readers have reduced the number and dollars spent on hardcovers and paperbacks.
Retailers are becoming more important than publishers as a source of …

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Category: Book Business, E-Books, TrendsTag: Book Business, E-Books, Trends

Art of War for Writers

By Steve Laubeon November 24, 2009
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Periodically I plan to recommend a title or two for you to read. I've always enjoyed this form of "word-of-mouth" marketing, thus I will "pay it forward." :-)

Yesterday afternoon I received James Scott Bell's The Art of War for Writers: fiction writing strategies, tactics, and exercises (published by Writer's Digest Books). With interest I took the book home and devoured it. Not literally of …

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Category: Book Review, Writing CraftTag: Book Review

The Wave of Digital Creativity in Books

By Steve Laubeon October 17, 2009
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I went to high school in Hawaii (I know.. a rough life) where I learned the joys and perils of body surfing. That experience is a great metaphor for the new "waves" of digital revolution we are seeing in the publishing world.

The key to great body surfing is waiting for the right wave and then time your push just right. The ride is exhilarating (I still remember riding inside the tube of a …

Read moreThe Wave of Digital Creativity in Books
Category: Creativity, Get Published, Publishing A-ZTag: Digital Books, Get Published, QR Code

ICRS / CBA Bookseller’s Convention

By Steve Laubeon July 13, 2009
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Today is the official opening of the convention in Denver. This year will be my 28th consecutive ICRS (International Christian Retail Show) or CBA as we veterans still call it (Christian Booksellers Association Convention). I absolutely love the experience. I've attended as a retailer, as an exhibitor, and now as an "industry professional." I find it amusing that each name badge is color-coded to …

Read moreICRS / CBA Bookseller’s Convention
Category: Conferences, ICRSTag: Bookselling, ICRS
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