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Writers Expect Good News

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On December 3, 2018

Writers expect good news … any day now. Is it the curse of eternal optimism? There is this hope within each writer that it will be their manuscript that is chosen for publication. And the money will rain on them like a spring shower.

Despite the odds.

Despite the competition.

Despite the cynical, horrible, no-good, very-bad agents who review them.

Expectations

Are these expectations realistic? Of course they are. It is the essence of hope. For without hope there is no reason to continue the pursuit of the craft. You have to believe that you have what it takes.

Are these expectations practical? Of course not. Who said the writing profession was practical? I had one client calculate her per-hour earnings and discovered her wage was less than half of the current minimum wage. It is like nearly every aspect of the arts (music, dance, design, painting, theater and writing); monetary compensation can be elusive.

Anticipation

I prefer the word anticipation instead of expectation. The difference is that if we anticipate good news, we are happy to receive it. But if we expect good news and don’t get it, then the disappointment can be terrible. It is a subtle difference; but one of the keys to surviving the soul-crushing writing profession is to manage your expectations and instead focus on the joy of anticipation.

Encouragement

My encouragement to you is to keep working hard. This industry can be tough, but if you learn to wait (click here) and  prepare properly (click here), you will have earned the right to allow for the anticipation of good news coming your way.

 

[An earlier version of this post ran in December 2011.]

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Many Happy (?) Returns!

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On August 27, 2018

by Steve Laube

Every first-time author is confronted by the reality of “Reserves Against Returns” as part of publishing economics. It is usually a shock and elicits a phone call to their agent crying “What happened to my money?”

Did you realize that book publishing is the only “hard goods” industry where the product sold by the supplier to a vendor can be returned? This does not happen with electronics, clothing, shoes, handbags, cars, tires…you name it. If it is a durable good the vendor who buys it, owns it (which is why there are Outlet Malls – to sell the remaining inventory). Except for books. Somewhere along the line the publishers agreed to allow stores to return unsold inventory for credit. In one sense, publishers are selling their books on consignment. Bargain books are actually resold by the publisher (after getting returns or to reduce overprinted inventory) to a new specialty bargain bookseller or division of a chain (which buys the bargain books non-returnable).

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The Wild Pitch

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On June 11, 2018

In honor of the upcoming baseball season I thought it would be fun to explore the art of pitching.

A couple years ago I was watching a Major League baseball game and the pitcher unleashed a horrific throw that sailed about eight feet behind the batter. It floated to the backstop without a bounce and everyone in the stadium wonder what had just happened. It looked like the pitcher lost his grip and could not stop his delivery. In baseball terms this is classified as a wild pitch.

Unfortunately many writers unleash a pitch on an agent or an editor before it is ready to deliver. Let me list a few actual letters I have received.

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Rumor Control

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On October 30, 2017

I was talking with an editor this week who asked me, “How are things going? I hear that your agency is barely making ends meet and that you’ve had to take on other type of work to survive.”

I must admit that I was so startled by this rumor that words nearly failed me.

“Where did you hear that?” I exclaimed.

“Oh it was at a recent writers conference and folks were talking, and your name came up.”

At the risk of sounding defensive, let me set the record straight.

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Marketing vs. Publicity

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On September 18, 2017

by Steve Laube

Recent I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.

There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.

The best way I can define it is to say that:

Marketing is all about creating multiple impressions.

This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.

Publicity is all about meeting the author.

This is done through radio and television as well as through all forms of social media.

The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.

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Writers Learn to Wait

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On December 5, 2016

Ours is a process industry. Good publishing takes time. Unfortunately time is another word for “waiting.” No one really likes to wait for anything. Our instant society (everything from Twitter to a drive-thru burger) is training us to want things to happen faster. Awhile ago I wrote about how long it takes to get published which gave an honest appraisal of the time involved. Below are some of the things for which a writer must learn to wait.

Waiting for the Agent

We try our best to reply to submissions within 6-8 weeks and are relatively good about that. But if your project passes the first review stage and we are now reviewing your entire manuscript remember that reading a full manuscript is much more demanding than reading a few short proposals.

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Give Thanks to God

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On November 21, 2016

http://www.gratisography.com/

There is a verse in scripture which sets out in bold relief the great besetting problem of the human race. It is Romans 1:21: ‘for even though we knew God…we did not give thanks.’ Astonishing! How can we actually know God and not give thanks? Scarcely a day passes in which we are not deluged by at least a hundred instances of God’s goodness to us. Thanksgiving ought to be the most natural of human reflexes, as spontaneous as drawing breath.

Doubtless there are a plethora of reasons why we do not feel thankful. Perhaps business is stressful, or marriage is disappointing, or parenting is unfulfilling, or health is deteriorating, or school is unrewarding. Or maybe we simply take for granted God’s goodness to us.

How important it is, then, to rehearse frequently all that God does for us. Only then will an unending torrent of thanksgiving be unleashed from our hearts. Nowhere is God’s goodness more compellingly set out in His word. Immerse yourself in what follows, luxuriate in the story of God’s grace to you. . . and be thankful!

__________

Who is like the Lord our God? Do you not know? Have you not heard? Has it not been declared to you from the beginning? Have you not understood from the foundations of the earth? It is He who is enthroned above the vault of the earth . . . and who stretches out the heavens like a curtain. How majestic is His name . . . When we consider His heavens, the work of His fingers, the moon and the stars which He has ordained, what are we that He should take thought of us?

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Bring the Books (What Steve Laube is Looking For)

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On January 2, 2016

“Bring the books, especially the parchments,” is a sentence in 2 Timothy 4:13 that has teased readers for 2,000 years. What books did the Apostle Paul want to read while waiting for trial? Theology? History? How-to? (Maybe a little escape reading? Pun intended.)

Another writer chimed in a while ago by saying “Of making many books there is no end.” (Ecclesiastes 12:12) And if we read the statistics he wasn’t kidding. 300,000+ published in the United States alone last year.

And yet there is an allure to the stories of great novelists and a fascination in the brilliance of deep thinkers. It is what drew me to the book industry in the first place having been a lifelong reader and a burgeoning collector of my own library.

I can safely say that the allure and fascination remains unabated. I’ve had and continue to have the honor and privilege of working with some of the finest minds and talented writers in our industry. The photo above is from my office showing every book represented by our agency. Hundreds of amazing books by amazing authors.

Meanwhile I am still searching for the next great story, the next great concept, the next great writer. So, to answer the question, “What are you looking for?” I will attempt to clarify a few things.

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Who Owns Whom in Publishing?

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On September 9, 2014

Updated February 3, 2018 For a comprehensive list check out The Christian Writers Market Guide. Available in print at your favorite retailer or as an online subscription (updated weekly) at www.ChristianWritersMarketGuide.com. Our emphasis in this post is the Christian publishing industry. There are many fine commercial publishers that do not publish …

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