Writers often wonder how to start a newsletter before their book is released. The process might not seem to make sense when you’re publishing a newsletter to promote yourself as an author. However, since a newsletter is meant to establish a relationship with potential fans, being in communication with readers is a great idea. Here are some strategies:
- Include personal tidbits. You aren’t an author yet, so think about what you’d say to the new volunteer at church you’d like to get to know better. You can share some personal aspects of your life without disregarding safety and the privacy of others. Perhaps you can share your pet’s antics. Vacation photos shared well after your return may be an option.
- Promote other authors. Who are your favorites? Authors you’ve been reading for years deserve to be discovered by your newsletter readers.
- Promote other books. Is an author you enjoy breaking into a different genre? Have you discovered a new author or type of book you like? Let readers know.
- Share the travails of the publishing process. Talk about your publishing journey.
- Having trouble writing proposal or struggling with Chapter Two? People with any day job can relate to toiling on their least-favorite aspect of work.
- Anxious about submitting your work to agents? Everyone has been nervous. They’ll get it.
- Rejection letters? We’ve all been rejected. Learning we are not alone is one reason everyone enjoys connecting.
- An offer of representation? By now, your readers are rooting for you and will be happy.
- Sending the manuscript off to editors? Another point of excitement and nervousness. Let your readers feel these emotions with you.
- A contract offer! Joy!
- Now that you have news about your book, readers will be thrilled to follow along. Now they are invested in you and most will want to read your book because they now feel as though you are a friend.
Your turn:
What is your favorite author newsletter?
What do you like to read about in author newsletters?
Did you start a newsletter before you got a book contract? What tips can you offer?