Branding

Marketing with the National Day Calendar

If you blog or post regularly, you know the challenge of coming up with new and fresh content. One idea might be to take advantage of NationalDayCalendar.com. This fun website has indexed over 1,500 national days, national weeks, and national months. Use this to find fun things you can write about!

Today is National Waffle Iron Day (no kidding!). Did you know the first patent for a waffle iron was submitted in 1869? Or that in 1918 (102 years ago) General Electric made the first electric waffle iron available to the public? You do now. That means you have to make waffles today in celebration!

Yesterday was National Alaska Day. Since I was born in Alaska, I found this one quite fun. Few realize how large Alaska is. If you cut the state in half, Texas would become the third largest state. It literally stretches the distance from California to Florida if you superimposed Alaska’s map on top of the contiguous 48 states.

Those of you who are romance writers should note that July 6 is International Kissing Day. I suspect you have a book that might be appropriate to promote this Monday.

See how easy it is to find things you can use to tie to your brand and your books?

Look up your birthday, and see what’s special about it. Find another day like an anniversary, a child’s birthday, or the day you signed your first book contract.

Can’t wait to see what you all can come up with!

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Picture-Perfect Personality

Today’s guest writer is Emilie Haney, a freelance writer, photographer, and graphic designer living in Northern California. She’s a member of ACFW and writes young-adult fiction. She’s got a soft spot in her heart for animals and a love for the mountains of the Pacific Northwest. In her spare time, …

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What Makes You Click?

Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently…umm, Google didn’t even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable facts).

210 billion emails sent per day? I think I get half of those. <!>
20 hours of YouTube videos uploaded every minute?

We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you buy or click?

Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? If your idea, your novel, your insight, can withstand competitive scrutiny then you have a chance to impact this world. Obscurity equals no audience. That is why publishers are pushing agents and authors to make their “platform” bigger.


Via: OnlineSchools.org

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Lessons Learned As a Literary Agent

Dan is leaving the agency at the end of this month to focus his attention on the work of Gilead Publishing, the company he started in 2016. Here are some parting thoughts. _____ I’ve been a literary agent for about 2,000 of the 13,000 total days spent working with and …

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Caution: Loose Platform Planks

I love learning about authors on the internet. And as a literary agent, I enjoy the internet and find connections there that would be otherwise difficult to find and maintain. But as professionals, we must be cautious about what we share on any level. One reason is that we all …

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Eternal Words

Every time I read or hear a report of a prominent person’s life complicated by something they tweeted, posted or recorded a decade earlier, I hope the stories are a cautionary tale for anyone desiring to be a media communicator or public figure. We used to be able to put …

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Expert Training

With so many types of media available to citizens of the 21st century, anyone can appear to be an expert in anything. Access to the internet makes everyone smart. Or at least appear to be smart. Fifteen years ago I searched online for the acronym LOL because I wasn’t cool …

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