Free Webinar on Building Your Author Platform

Why write a book no one will read?

I have a theory that a book has no impact unless the book is read. But a book won’t be read until it is purchased. Even if it was given to you, someone bought it.

Thus the power of your words begin at the point of sale. In today’s world, that means the book has to be discovered. No matter how good your book is, if someone doesn’t know about it, they won’t buy and won’t read it. Getting the word out about your book doesn’t just happen. If you want to reap, you must first sow; and if you want to get the word out, you need a way to do that.

Industry veterans use the word “platform” to describe the size of an audience the author brings to the table. How many potential readers can your platform reach? Your platform is your ability to get the word out about your book.

The bigger your platform, the more people you can get to read (and talk!) about your book.

These days, authors need larger platforms to attract an agent and publisher. Many agents and editors will reject a project because of the author’s lack of platform.

Even independent (indie) authors need large platforms to get the word out about their books. There is just no getting around the need to get the word out about your book. Writing a great book isn’t the only factor.

Each day hundreds of new books enter a market already crowded by millions of existing books. Authors without a platform often get lost in the noise. Don’t let that be you!

Building a platform doesn’t need to be overwhelming.

If learning how to build a platform feels like an Internet-wide scavenger hunt, I have some good news!

Thomas Umstattd Jr. and I are hosting a free webinar this Friday all about how to start building your author platform. For the first half hour or so, Thomas will debunk the myths about platform building and share some key strategies. Then he and I will answer your platform building questions.

We did several of these type of Q&A webinars earlier this year and they were a big hit.

Webinar Details:

Be sure to sign up today and mark your calendar! We look forward to “seeing” you on Friday.

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12 Steps to Publication

It takes 12 strikes to achieve a perfect game in bowling. (See last Friday’s video.) It made me think there are 12 things that need to happen in the publication process. Each must knock down all the pins to achieve publishing success. With that simplistic idea in mind, I came …

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Picture-Perfect Personality

Today’s guest writer is Emilie Haney, a freelance writer, photographer, and graphic designer living in Northern California. She’s a member of ACFW and writes young-adult fiction. She’s got a soft spot in her heart for animals and a love for the mountains of the Pacific Northwest. In her spare time, …

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Would You Buy Your Own Book?

When I ask a room of writers if they would buy their own book if they saw it on the shelf at a major bookstore I am met with a variety of reactions. Laughter. Pensiveness. Surprise. And even a few scowls. How would you answer that question?

But the question is meant to ask if your book idea is unique. Whether it will stand out among the noise of the competition.

It is not a question of whether your book is important or valuable or even well written. It is ultimately a question of commercial viability.

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What Makes You Click?

Below is a visual representation of some astounding statistics regarding Internet usage. A little more than twelve years ago I wrote a chapter for a writing book on how to use the Internet for research. I re-read that article recently…umm, Google didn’t even exist back then (founded in September 1998), much less Wikipedia (where the jury is still out if is a reliable source for verifiable facts).

210 billion emails sent per day? I think I get half of those. <!>
20 hours of YouTube videos uploaded every minute?

We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you buy or click?

Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? If your idea, your novel, your insight, can withstand competitive scrutiny then you have a chance to impact this world. Obscurity equals no audience. That is why publishers are pushing agents and authors to make their “platform” bigger.


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Are You a “Christian Writer?”

I am a Christian writer. Sure. To some, that confession implies that I write Christian books. That happens to be true, but that’s not the only possibility. Others might infer that I am a writer of cheesy, preachy prose and poetry. I hope not, but I must leave it to …

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