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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Platform

Platform

Also, Stop Doing These Things

By Dan Balowon April 23, 2026
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When attending a conference, class, or seminar, I’ve disciplined myself over the years to not only take notes but also turn what I learn into action items. I’ll jot down something from the presenter, then create an action point and circle it in my notes so I don’t forget.

Once in a while, I’ll even put something down that I need to stop doing. In a similar vein, fellow agent Bob Hostetler wrote this blog post in 2019 on things to stop doing as a writer.

Taking action to stop doing something is difficult. It includes an admission that you’ve been doing something wrong, which is unnatural for anyone. After all, why would I knowingly do something that isn’t the right thing to do?

For any level of author, here is my list of things to stop doing that hopefully won’t be too difficult to swallow if they pertain to you:

Looking for Shortcuts

In general, some people attend writers conferences and their accompanying workshops and sessions, looking for quick and easy ways to navigate the world of book publishing. Looking for shortcuts in just about anything will only lead to more disappointments than usual, not easy solutions. Sure, there are time-saving ways to do many tasks these days, but book writing is not fast, easy, or devoid of challenges to overcome. In publishing, the road less traveled leads to nowhere.

Avoiding Platform Building

This item is a subset of the previous one, but one that deserves its own cautionary tale. Those who skip this usually think that, even though all the indicators suggest platform-less authors have a much harder road to successful publication, they are willing to bypass it and try to make it work as a publicly unknown person with few connections. This is a big mistake.

Not Writing Consistently

Any author should have a folder filled with other things they have written. Poetry, devotionals, short stories, tributes to people they know, letters, thoughts on important events, or other books, whether they be finished or in process. Like any endeavor, a writer’s work improves the more they write.

Skipping Learning Altogether (Conferences, Groups)

Ongoing, lifelong learning is a major pivot point to not only growth in life, but improvement in your work. The minute you stop pushing yourself to learn new things, you will eventually begin to forget the former things you learned and regress in all areas of life (even physically). This could be the most important lesson for writers.

Disengaging From Other Writers

Many writers are introverts, so this can be an issue that creeps up on you when your world becomes smaller and smaller. Without overspiritualizing this, Scripture urges us not to avoid assembling together (Hebrews 10:25). I believe this applies to Christian writers as well; they always need encouragement and support from others to keep moving forward in their ministry of the written word.

Sometimes it is simpler to make a list of things to do than things to avoid. The entire list above could be categorized as taking the easy route, even though almost every well-developed skill or gift comes from pressing forward consistently.

 

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Category: Conferences, Platform, The Writing Life

I Have No Book. What Do I Talk About?

By Tamela Hancock Murrayon October 29, 2025
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Many authors feel stymied by the dilemma of not having anything to talk about to build a platform and interest in a book that isn’t under contract. Yet as wordsmiths, authors can create entertaining and meaningful content to find a tribe. To wit: Talk about other people’s books. What are you reading? Why? What did you like about the book? Why is this one of your favorite authors? Author interviews …

Read moreI Have No Book. What Do I Talk About?
Category: Branding, Marketing, Platform

Platform Now, Agents Later

By Tamela Hancock Murrayon September 17, 2025
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Many authors, understandably, seek to discover if there’s enough interest in their work for them to toil to build a platform. If there is no interest in Devotionals for Grasshopper Farmers Who Crochet, then why go to the trouble and expense? One, if you discover on your own that exactly fourteen people will buy your devotional, and ten of them are your mother and her friends, that’s a good thing. …

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Category: Platform

Too Early for an Agent?

By Tamela Hancock Murrayon August 20, 2025
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In speaking with authors and receiving proposals, I often learn that authors WILL: Establish a website Find endorsers Start a newsletter Start a blog Line up speaking engagements Hop on social media These plans are great. Unfortunately, they are plans. They are not what is already in place to show a publisher how the author will be a partner in selling the book. We prefer to: Visit an author …

Read moreToo Early for an Agent?
Category: Marketing, Platform, The Writing Life

Why Should I Follow Your Guidelines?

By Steve Laubeon July 21, 2025
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Believe it or not, we once had someone write and say that forcing an author to follow our guidelines when submitting a proposal is the height of arrogance. An artist should be allowed artistic freedom of expression, and cramming ideas into a preprescribed format is squelching that creativity. While I understand the frustration and the amount of work involved in creating a proposal, there are …

Read moreWhy Should I Follow Your Guidelines?
Category: Book Proposals, Get Published, Marketing, PlatformTag: book proposals, Get Published, Guidelines

Publishing Without a Platform

By Dan Balowon May 22, 2025
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I spent much of my early career in publishing, working with authors and publishers to market their books. It didn’t take long to experience the number one complaint of all authors working with all publishers: The marketing department didn’t do enough. And even when we did a good job, once the book launched and the initial marketing plan completed, the author and book were abandoned to sail across …

Read morePublishing Without a Platform
Category: Platform

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We …

Read moreHow Do You Know What Will (or Will Not) Sell?
Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

What’s the Magic Number for Platform?

By Bob Hostetleron February 5, 2025
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I get asked this question a lot at writers conferences, in webinars, and even in line at Dunkin’ Donuts (to be fair, I buy a lot of donuts). It was posed this way in an email from someone I’d met at a writers conference: “At what point is a platform attractive [to publishers]? 10K, 20K, 50K or more?” Simply speaking, writers want to know “What’s the number?” To which I routinely (and sagely) …

Read moreWhat’s the Magic Number for Platform?
Category: Platform

New Book Proposal Course

By Steve Laubeon August 12, 2024
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I have some exciting news to share! The Christian Writers Institute has released an all-new edition of my “Elements of an Effective Book Proposal” course. Completely revised and expanded to provide even more value and insight. Why This Course Matters I have long taught that writing a book proposal is one of the most critical steps in securing a publishing deal. Whether you’re a …

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Category: Book Business, Book Proposals, Career, Get Published, Pitching, Platform, The Publishing Life, The Writing Life, Writing Craft

The Power of a Referral

By Steve Laubeon July 22, 2024
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It was recently pointed out that a number of agencies will not accept unsolicited proposals. Instead they state, in their guidelines, that they only take proposals via referrals or from meeting someone at a writers conference. Our agency continues to keep the doors open to any and all who send material following our guidelines. It can be a challenge to read all the incoming proposals, but I prefer …

Read moreThe Power of a Referral
Category: Book Business, Career, Marketing, Pitching, PlatformTag: Agents, Referrals
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