Tag s | Platform

Starting an Author Newsletter Before Winning a Book Contract

Writers often wonder how to start a newsletter before their book is released. The process might not seem to make sense when you’re publishing a newsletter to promote yourself as an author. However, since a newsletter is meant to establish a relationship with potential fans, being in communication with readers is a great idea. Here are some strategies:

  • Include personal tidbits. You aren’t an author yet, so think about what you’d say to the new volunteer at church you’d like to get to know better. You can share some personal aspects of your life without disregarding safety and the privacy of others. Perhaps you can share your pet’s antics. Vacation photos shared well after your return may be an option.
  • Promote other authors. Who are your favorites? Authors you’ve been reading for years deserve to be discovered by your newsletter readers.
  • Promote other books. Is an author you enjoy breaking into a different genre? Have you discovered a new author or type of book you like? Let readers know.
  • Share the travails of the publishing process. Talk about your publishing journey.
  1. Having trouble writing proposal or struggling with Chapter Two? People with any day job can relate to toiling on their least-favorite aspect of work.
  2. Anxious about submitting your work to agents? Everyone has been nervous. They’ll get it.
  3. Rejection letters? We’ve all been rejected. Learning we are not alone is one reason everyone enjoys connecting.
  4. An offer of representation? By now, your readers are rooting for you and will be happy.
  5. Sending the manuscript off to editors? Another point of excitement and nervousness. Let your readers feel these emotions with you.
  6. A contract offer! Joy!
  7. Now that you have news about your book, readers will be thrilled to follow along. Now they are invested in you and most will want to read your book because they now feel as though you are a friend.

Your turn:

What is your favorite author newsletter?

What do you like to read about in author newsletters?

Did you start a newsletter before you got a book contract? What tips can you offer?

 

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Don’t Put Everything in Your Book

One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their …

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Make Much Ado of Your New Book

(5 Ways to Plan a Success-Guaranteed Book Launch Event) I am no marketing genius, and though I’ve written fifty books, I still have much to learn about author and book publicity. But I nonetheless had a great time launching my book, The Bard and the Bible: A Shakespeare Devotional, a …

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Book and Author – Traveling Companions

In publishing circles, we frequently refer to the “launch” of a new book when it is first published, but often tend to overlook the fact that it is not an unmanned rocket controlled at the publisher/mission control.  Books need a pilot. The author must travel with the book. I am …

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Getting Started in Social Media

Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble …

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In Defense of Social Media

Today I am going to stick up for the poor, downtrodden multibillion dollar global public corporations behind social media. Blamed for everything from the breakdown of the family to the dissolution of meaningful personal relationships, they are supposedly the reason society is on a virtual brink of collapse. But for …

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Author Platform and The Laws of Attraction

Whenever someone communicates anything in any form, the message will either attract or repel readers, listeners or viewers. All communication is like a magnet, with north and south poles. What you do in social media or blog for your author platform will either cost or earn readers. No matter what …

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My 600-lb Book Life

Recently I spent a few hours visiting a relative in rehab, and the television was tuned to an episode of the television series, My 600-lb Life. This is why I like to control the TV remote at all times. The episode focused on a fairly young mother of two children …

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Unnecessary Work

Continuing with my series of “unnecessary” blog posts (last week Unnecessary Words), today we cover unnecessary work, which I define as making something more difficult than it needs to be. So you understand my worldview, I always take the escalator, elevator or moving sidewalk, I know all the shortcuts on …

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Six Easy Steps to Publishing Success

Success in publishing is actually quite simple. Honestly I am surprised more people aren’t more successful financially as an author. So many conference workshops are making this entire publishing thing far more complicated than it needs to be. Today, here are six fast, easy, no risk steps to being a …

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