Tag s | Platform

Free Webinar on Building Your Author Platform

Why write a book no one will read?

I have a theory that a book has no impact unless the book is read. But a book won’t be read until it is purchased. Even if it was given to you, someone bought it.

Thus the power of your words begin at the point of sale. In today’s world, that means the book has to be discovered. No matter how good your book is, if someone doesn’t know about it, they won’t buy and won’t read it. Getting the word out about your book doesn’t just happen. If you want to reap, you must first sow; and if you want to get the word out, you need a way to do that.

Industry veterans use the word “platform” to describe the size of an audience the author brings to the table. How many potential readers can your platform reach? Your platform is your ability to get the word out about your book.

The bigger your platform, the more people you can get to read (and talk!) about your book.

These days, authors need larger platforms to attract an agent and publisher. Many agents and editors will reject a project because of the author’s lack of platform.

Even independent (indie) authors need large platforms to get the word out about their books. There is just no getting around the need to get the word out about your book. Writing a great book isn’t the only factor.

Each day hundreds of new books enter a market already crowded by millions of existing books. Authors without a platform often get lost in the noise. Don’t let that be you!

Building a platform doesn’t need to be overwhelming.

If learning how to build a platform feels like an Internet-wide scavenger hunt, I have some good news!

Thomas Umstattd Jr. and I are hosting a free webinar this Friday all about how to start building your author platform. For the first half hour or so, Thomas will debunk the myths about platform building and share some key strategies. Then he and I will answer your platform building questions.

We did several of these type of Q&A webinars earlier this year and they were a big hit.

Webinar Details:

Be sure to sign up today and mark your calendar! We look forward to “seeing” you on Friday.

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Don’t Put Everything in Your Book

One reason platform-building is a such a problem for some authors is the feeling they must place everything important in their book, leaving little or nothing left to say for platform purposes. This puts an author in an awkward position where they either deviate from their core book-message for their …

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Make Much Ado of Your New Book

(5 Ways to Plan a Success-Guaranteed Book Launch Event) I am no marketing genius, and though I’ve written fifty books, I still have much to learn about author and book publicity. But I nonetheless had a great time launching my book, The Bard and the Bible: A Shakespeare Devotional, a …

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Book and Author – Traveling Companions

In publishing circles, we frequently refer to the “launch” of a new book when it is first published, but often tend to overlook the fact that it is not an unmanned rocket controlled at the publisher/mission control.  Books need a pilot. The author must travel with the book. I am …

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Getting Started in Social Media

Actually, the title was a bit of click-bait to entice aspiring authors and platform builders to open this post. Sorry. Getting started in social media is not a problem. It’s as simple as 1-2-3 and grade school children around the world do it every day. If you are having trouble …

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In Defense of Social Media

Today I am going to stick up for the poor, downtrodden multibillion dollar global public corporations behind social media. Blamed for everything from the breakdown of the family to the dissolution of meaningful personal relationships, they are supposedly the reason society is on a virtual brink of collapse. But for …

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Author Platform and The Laws of Attraction

Whenever someone communicates anything in any form, the message will either attract or repel readers, listeners or viewers. All communication is like a magnet, with north and south poles. What you do in social media or blog for your author platform will either cost or earn readers. No matter what …

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My 600-lb Book Life

Recently I spent a few hours visiting a relative in rehab, and the television was tuned to an episode of the television series, My 600-lb Life. This is why I like to control the TV remote at all times. The episode focused on a fairly young mother of two children …

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Unnecessary Work

Continuing with my series of “unnecessary” blog posts (last week Unnecessary Words), today we cover unnecessary work, which I define as making something more difficult than it needs to be. So you understand my worldview, I always take the escalator, elevator or moving sidewalk, I know all the shortcuts on …

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