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Helping to Change the World…Word by Word

The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Archives for Steve Laube » Page 49

Steve Laube

A Year in Review: A Look at 2020

By Steve Laubeon January 4, 2021
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It has been said that one should not look back because it is not the direction you are going. That may be true in one sense, but reflecting on the past can help guide us in the future. Therefore, here are some thoughts on the last twelve months.

The Industry
When the national pandemic shutdown occurred in March, the industry was surprised by Amazon.com declaring books as nonessential! For an entire month they would not receive book shipments nor would they issue new purchase orders. I know of publishers who saw their monthly revenue drop by 40-70%.

The good news is that when the spigot was turned back on, the surge in business broke all sorts of in-house records in April and May. Not enough to cover the March shortfall, but encouraging nonetheless.

But don’t forget that Christian publishers continue to sell books at a record pace. As I’ve written before, “Amazon.com remains as the number one account for most publishers. Many do 50% of their business with Amazon. But don’t forget the other half!” This situation still holds true.

The shutdown had a devastating effect on authors who are also speakers. Many authors receive the majority of their annual income from speaking fees. I spoke with one who, in a one-week period, had $50,000 worth of 2020 events cancelled. The worst part is that there is no easy way to replace that income. There was an obvious surge in virtual events, which was of some help.

The biggest news in the general market was the pending sale of Simon & Schuster to Penguin Random House. We will see if it survives regulatory challenges, but it is a sign that publishing is still healthy when the sale was a cash offer. Who knew that Penguin Random House had two billion dollars in their couch cushions? Enough to buy a major competitor without having to borrow money!

The end of the year saw the annual Book Expo close for good. This is a blow to an industry that struggles to find a gathering place. The Christian industry lost CBA and now the general market has lost their convention. Hopefully, there will be some creative alternatives in the future.

We saw yet another group of great editors and executives retire this year. I’ve said it before, but losing the connection and institutional memory of these influential people makes our job that much harder. Many of these are friends, and we will miss working with these great men and women on a regular basis. Fortunately, each publisher has found some talented new people with new ideas and perspectives. In an ever-changing industry, we look forward to developing new relationships.

Our Agency
It was strange to not travel to any writers conferences or business meetings (first time since 1981 I had not traveled for business). I did participate in one virtual event. Felt strange to teach to a screen where I could not see any faces or receive visual/verbal feedback. (It wasn’t a Zoom event.) In fact, the only person on the screen was me! Nothing like speaking to a mirror.

The agency has the privilege of working with nearly 300 authors. Our efforts secured contracts for over 150 new books, a half dozen of them from first-time authors.

Tamela and Bob are great agents who pour themselves into their client’s work. I am honored to have them as part of our team. We all continue to find new opportunities, give guidance, and troubleshoot a wide variety of issues.

What was most encouraging was our publishing partners continued acquisitions. Remember that publishing is a long process. Contracts signed this year were not only for books releasing in 2021 but for those to be published as far out as 2025.

It was a fun year for author recognition. Many of our clients were honored in various ways:

  • We had three finalists for the Christy Award (Morgan Busse, Sharon Hinck, and Roseanna White). Sharon Hinck won for best speculative novel.
  • Two of our authors won the Carol Award: Ronie Kendig for best speculative novel and Nadine Brandes, for best YA novel (second year in a row!).
  • Carla Laureano won an INSPY award for best contemporary romance.
  • Ronie Kendig won the Realm Makers award for best science-fiction novel (she won best fantasy novel in 2019). And also she won their Alliance Award that is a readers’ choice award.

The Christian Writers Institute and The Christian Writers Market Guide
The Christian Writers Institute continues to provide opportunities for writers to further their education via our online audio and video courses.

We produced a number of free webinars to help writers who could not attend a conference. Some had over 600 registered with more watching later.

We also made an attempt to revive the Mount Hermon Christian Writers Conference through a Kickstarter campaign. Mount Hermon had to withdraw their support of the conference (after 50 years) but said we could create the event ourselves as an outside group. To do that we needed to raise a huge amount of money from preregistrations before we could commit to an event contract. We came close, but unfortunately not close enough. Thus, for now, the Institute will stay out of the conference business. I personally saw the result as a divine answer to a fleece (Judges 6:36-40).

The new 2021 edition of The Christian Writers Market Guide is available now in paperback and ebook and online.  There is nothing like it on the market—a curated listing of resources for the Christian writer. In the general market, the Writer’s Digest edition of their Market Guide was not published for 2021. I am committed to releasing the new paperback/ebook edition each December and keep the online version updated throughout the year.

Enclave Publishing
In case you are unfamiliar with Enclave Publishing, it is a traditional publishing company devoted to the publication of speculative fiction written by authors who have a Christian worldview. I created the following description to describe the type of books we publish: “Enclave Publishing helps create out-of-this-world stories informed by a coherent theology.”

We released 12 new titles in 2020. Half of them were under our YA imprint, Enclave Escape. These are all tremendous books that are gaining attention. Look for a new hardcover release each month throughout 2021!

One of our titles won the Christy Award (Hidden Current by Sharon Hinck). For the second year in a row, Enclave has won. In addition, Ronie Kendig’s Brand of Light won the Realm Makers award for best science-fiction novel. She also won the Alliance Reader’s Choice award and the Carol Award.

The World
It is stating the obvious that 2020 was a tumultuous year. Pandemic, shutdowns, riots, elections, fires, economic turmoil, etc. We will all look back at this as a watershed year of uncertainty.

And yet, should we be surprised? A world beset by sin only reveals the need for a Savior.

Hebrews 12: 25-29 (CSB)
See to it that you do not reject the one who speaks. For if they did not escape when they rejected him who warned them on earth, even less will we if we turn away from him who warns us from heaven. His voice shook the earth at that time, but now he has promised, yet once more I will shake not only the earth but also the heavens. This expression, “Yet once more,” indicates the removal of what can be shaken—that is, created things—so that what is not shaken might remain.

Therefore, since we are receiving a kingdom that cannot be shaken, let us be thankful. By it, we may serve God acceptably, with reverence and awe, for our God is a consuming fire (emphasis mine).

The Future
Our industry is seemingly at the mercy of a volatile economy and world events. Yet the world needs our voices to counter the ills of a society bent on self-destruction. We still need great stories to fill the fiction market. The mainstream media staggers from crisis headline to crisis headline, but the Church and all believers must steadily pursue Christ. Books and studies are a key help in this pursuit.

I am enormously encouraged by the hundreds of incredible books addressing every conceivable issue of our day written by brilliant authors and published by creative publishers. No one can say that the Church is irrelevant and unengaged. My hope is that our agency’s efforts via this blog and our ongoing support of clients and aspiring authors will help add to the growth of God’s Kingdom. To help change the world, word by word.

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Category: Agency, Personal

Fun Fridays – December 18, 2020

By Steve Laubeon December 18, 2020
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One singer. But with a seemingly infinite array of harmonies and outfits! Jacob Collier outdid himself with this gorgeous arrangement. Apparently he posted an Instagram photo of his recording with the statement you musicians will understand: “1 1/2 semitones sharp, so I don’t get bored.” Five and one-half minutes of sheer acapella brilliance. Enjoy! [If you cannot see the …

Read moreFun Fridays – December 18, 2020
Category: Fun Fridays

Fun Fridays – December 11, 2020

By Steve Laubeon December 11, 2020
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How many of you can relate to today’s hilarious comparison of Christmas 2019 with Christmas 2020? [If you cannot see the embedded video in your newsletter email, please click the headline and go directly to our site to view it.]

Read moreFun Fridays – December 11, 2020
Category: Fun Fridays

The Devil Is in the Procrastination

By Steve Laubeon December 7, 2020
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You have heard it said that “the devil is in the details”? But what about the idea that “the devil is in the procrastination”? Alistair Begg said, “The devil’s favorite word is tomorrow. The Bible always says, ‘Today is the day of salvation’” (2 Corinthians 6:2). While he was talking about being prepared, as a Christian, for the return of Christ, I thought about the challenge of …

Read moreThe Devil Is in the Procrastination
Category: Career, EncouragementTag: procrastination

Fun Fridays – December 4, 2020

By Steve Laubeon December 4, 2020
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Which type of shopper are you? True confessions are not necessary in the comments! From the “It’s a Southern Thing” channel. [If you cannot see the embedded video in your newsletter email, please click the headline and go directly to our site to view it.]

Read moreFun Fridays – December 4, 2020
Category: Fun Fridays

Simon & Schuster Bought by Penguin Random House

By Steve Laubeon November 30, 2020
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In case you missed the news last Wednesday, the Big Five will soon become the Big Four. The largest book publisher in the world (Bertlesmann, parent company of Penguin Random House) has successfully bid to buy Simon & Schuster (S&S) publishing house from ViacomCBS. This will make Penguin Random House (PRH) more than twice the size of its nearest competitor, Harper Collins. The price? …

Read moreSimon & Schuster Bought by Penguin Random House
Category: Book Business, News You Can Use, Publishing News

Fun Fridays – November 27, 2020

By Steve Laubeon November 27, 2020
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Hard to believe it’s less than 30 days before Christmas! Enjoy the full version of this year’s Hobby Lobby advert. It should make you smile. As someone wrote, “It’s an entire Hallmark movie in 1:21.” [If you cannot see the embedded video in your newsletter email, please click the headline and go directly to our site to view it.]

Read moreFun Fridays – November 27, 2020
Category: Fun Fridays

Fun Fridays – November 20, 2020

By Steve Laubeon November 20, 2020
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Did you notice that today can be rendered as 11202020? Just thought I’d mention it. Has nothing to do with today’s video–unless you want it to! Aaron Yoder has been the world’s fastest backwards runner. He can run the mile in under six minutes, backwards. How many of you can do that running forward? (No, not back when you were a slim athlete, but today.) All sorts of …

Read moreFun Fridays – November 20, 2020
Category: Fun Fridays

Are You High Maintenance?

By Steve Laubeon November 16, 2020
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by Steve Laube

Last week I was asked to define what is meant when an author is deemed "high maintenance" by an agent or a publisher. The more I thought about this the more I realized how difficult it is to quantify. Any attempt to do so is fraught with potential misunderstanding because most people are looking for specific rules to follow.

Normally "high maintenance" is a description of …

Read moreAre You High Maintenance?
Category: Agents, Book Business, Get Published, The Writing LifeTag: Agents, Editors, high maintenance, publishers

Fun Fridays – November 13, 2020

By Steve Laubeon November 13, 2020
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Today’s video is one of those brilliant and clever mashups of video clips matched to a familiar song. According to its creator, not a single clip was sped up or slowed down to match the music. It has the appearance of a master choreographer! Can you name all the movies or dancers in this video? If you get stuck, click the closed-caption feature and all is revealed. I couldn’t help but …

Read moreFun Fridays – November 13, 2020
Category: Fun Fridays
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