Tag s | Internet Usage

What Makes You Click?

Out of curiosity, I researched recent Internet usage statistics. The following were found at The Statistics Portal (I’m assuming these are statistics for North American usage only):

Internet Usage Statistics PER MINUTE in June 2018

Forecast requests received by The Weather Channel 18,055,555
Text messages sent 12,986,111
Videos watched by YouTube users 4,333,560
Google searches conducted 3,788,140
Gigabytes of internet traffic generated by Americans 3,138,420
Snaps shared by Snapchat users 2,083,333
Songs streamed on Spotify 750,000
Tweets sent by Twitter users 473,400
Calls made by Skype users 176,220

Twenty-one years ago I wrote a chapter for a writing book on how to use the Internet for research. I reread that article recently–and laughed. Back then, Google didn’t even exist (founded in September 1998, after the book was published), much less Wikipedia (where the jury is still out if it is a reliable source for verifiable facts).

We swim in a sea of data. So how do you discern what to read or view? In other words, what makes you click? Feel free to discuss in the comments below.

Take that same mindset and apply it to your next book idea or article. What would make the consumer buy or click it, especially when faced with a plethora of competing options? Can your idea, your novel, your insight withstand  competitive scrutiny? Obscurity equals no audience. That is why publishers are pushing authors to make their platforms bigger before they will publish them.

 

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Writers Beware! Protect Yourself

The writing profession starts off as a private venture. Creating ideas and stories in the privacy of your own home. But those of you who become serious about the work and slowly become more visible the issue of personal protection needs to be addressed.

I cannot emphasize this enough.

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Barriers to Effective Communication

By Steve Laube

It has been said that ninety percent of all problems in the universe are failures in communication. And the other ten percent are failures to understand the failure in communication. In the publishing business, or any business for that matter, this is so true. There are a couple common barriers to effective communication, assumption and expectation.

But I Assumed

Often one party assumes knowledge that the other person does not know. Or someone without knowledge fails to admit their lack and try to fake their way through the situation for fear of being found ignorant. Simple to fix. Just ask if you don’t know and alternatively make sure the other person knows what you are talking about. I learn something new nearly every single day and hope to continue that streak for the rest of my life.

But even  worse, and more common, is assuming the other party is mad at you for some reason. The fear of that “assumed anger” prevents an open dialogue or at least delays it.

Much of our business comes down to relationships and fear or anger prevent them from being healthy.

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Lawsuit over Hyperlink?

In Canada a man is suing another person for linking to allegedly damaging web content on a web site (the suit is currently before the Canadian Supreme Court).  A big “thank you” to Mac Slolcum for writing about this issue last week. In his article Mac asks the pertinent question, “Is a link on your web site equivalent to an endorsement of that content?” Think about it for a second. If you click the “Like” button on Facebook aren’t you telling your “friends” that you endorse that product, idea, video, or web site? What about when you re-tweet someone’s comments and then link to their site (like I hope you do with my blog posts!

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Ten Commandments for Working with Your Agent

By request, here are my Ten Commandments for working with your agent. Break them at your own peril.

Thou shalt vent only to thine agent and never directly to thy publisher or editor. Thou shalt not get whipped into a frenzy by the rumor mill fomented by internet loops, groups, Facebook, or blogs. Thou shalt not covet thy neighbor’s success. Be content with thine own contract. Thou shalt not get whipped into a frenzy by the rumor mill fomented by internet loops, groups, Facebook, or blogs.
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