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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine.

When writing your proposal, pretend you are a marketing person attending a meeting to discuss projects the editors agree should be published. Congratulations! Your writing has been proven, and you have a team of advocates. If you are a marketing person, you may ask:

1.   Does this book have a winning title? This advice isn’t original, but it’s excellent: Bring your hooks into the title. The more specific, the more information your reader has about the topic and/or plot so the reader will be informed and drawn to your book. At the very least, if your topic turns some readers off; it is better for them not to buy the book now than to complain about it on Amazon later if they feel misled by the title.

2.   Is this book categorized in a space where our publishing house performs well? Just as “Listerine” is associated with mouthwash, salespeople are likely to be known as specialists in certain books. If Jane is a fan of suspense novels, she’s expected to be successful and enthusiastic in marketing your book. If Harry is a chef, he should be a great advocate for cookbooks. Publishers’ sales teams won’t have a specialist in every category; but if your book makes sense for them and their list, the sales team already knows how to sell it. Backed by the editorial board’s confidence, they should welcome your project into the fold.

3.   Can I sell the book with a phrase or sentence? Your talent to summarize adds sparkle and excitement. Novels must entice readers to grab the book immediately to discover what happens in the story. For nonfiction, the felt need and takeaway values are key. Nonfiction especially needs to have a fresh way to reach the intended audience. For example, an author writing on grief must show how his book will stand out with approach, particular knowledge, or encouragement. I visited Amazon and entered “books on grief” to find at least seven pages of about 60 books each as a starting point. I don’t share this to be discouraging but to demonstrate how easy it is for readers to find your competition. You must stand out.

4.   Does this author have an established platform to help sell this book? Do you have a brand? Is your website inviting? Do you connect with potential readers through a newsletter? For nonfiction especially, do you have a vibrant speaking ministry attracting an audience?

If you were a book marketer, what other questions would you ask?

 

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Category: Book Proposals, Get Published, Marketing, Pitching

The Power of a Single Word

By Steve Laubeon March 17, 2025
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According to various sources, there are about one million words in the English language. Approximately 750,000 of them are technical or scientific. That leaves us with 250,000 words with which to communicate. I doubt any of us know all of them or use them. According to the TestYourVocab.com website, the average person knows about 20,000 words and uses only half of those in everyday speech. Go to …

Read moreThe Power of a Single Word
Category: Art, Language, Theology, Writing CraftTag: Language, words

Fun Fridays – March 14, 2025

By Steve Laubeon March 14, 2025
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Back in the day, in Melbourne, Australia, was a bookseller named E.W. Cole. Today’s video is a glimpse into that wonderful bookshop. I want that second floor full of bookshelves to be in my office!

Read moreFun Fridays – March 14, 2025
Category: Fun Fridays

What Are You Saying?

By Dan Balowon March 13, 2025
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Before telling someone, “You should write a book,” be sure you know what you are encouraging them to do. If you are the one told to write, I am sure you quickly discovered that it wasn’t as easy as you were led to believe. And you either just put the suggestion on the back burner or took a lot of time to learn about how things work and then proceeded with your eyes wide open. If you are the one …

Read moreWhat Are You Saying?
Category: Fun Fridays

Mastering Subtext in Fiction, Part 1: Saying It Without Saying It

By Lynette Easonon March 12, 2025
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Subtext is the hidden layer of meaning beneath the words and actions of a story. It’s what characters don’t say, what emotions they suppress, and what truths are left for the reader to infer, rather than being explicitly stated. Great writing isn’t only about what’s written; it’s also about what’s implied. Readers love engaging with stories where they have to read between the lines, piecing …

Read moreMastering Subtext in Fiction, Part 1: Saying It Without Saying It
Category: Craft, Creativity, Writing Craft

Discovery Writing 101: How to Craft Gripping Stories Without an Outline With Steven James

By Thomas Umstattd, Jr.on March 11, 2025
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  The phrase “driving by the seat of your pants” dates back to the era of steam locomotives. In those days, engineers could sense how the train was handling by feeling the rumble through their seats. Decades later, early aviators adopted the phrase “flying by the seat of their pants” to describe piloting by instinct, rather than relying on instruments. Writers later …

Read moreDiscovery Writing 101: How to Craft Gripping Stories Without an Outline With Steven James
Category: Writing CraftTag: Craft, fiction, Writing Craft

My Book Life Began in the Library

By Steve Laubeon March 10, 2025
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In many ways, my life in books began in elementary school. I discovered our city’s public library with the help of my mom. I soon began walking there regularly after school. While there, in what seemed to be a massive building, I would explore the rows and rows of books. Plucking one off the shelf here and there and skimming pages. One day, I discovered a complete section of books on …

Read moreMy Book Life Began in the Library
Category: Book Business, Publishing HistoryTag: Library

Fun Fridays – March 7, 2025

By Steve Laubeon March 7, 2025
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Twenty-five TV commercial jingles woven into one song. amazing creativity. How many of them can you also sing the words? Frightening confessions are welcome in the comments. In case you are curious, look below for the products used. Here is what you are seeing: Old Spice, McDonald’s fries, SpaghettiOs, Rice-A-Roni, Meow Mix, Chili’s steak bones, KitKat bars, Fanta, TUMS, Coke, the Toys …

Read moreFun Fridays – March 7, 2025
Category: Fun Fridays

Congratulations on Your Rejection!

By Bob Hostetleron March 5, 2025
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You say you got a rejection from an editor, agent, or some other unenlightened knuckle-dragger? Congratulations! No, seriously. I mean it. Congratulations. Because, though rejection feels crummy, being rejected means something. Something good. “What?” you might ask. Let me list the ways. Rejection means you wrote something. Good for you! Rejection means you demonstrated faith in …

Read moreCongratulations on Your Rejection!
Category: Rejection

4 Conference Success Secrets

By Steve Laubeon March 3, 2025
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I have been on the faculty of nearly 200 writers conferences over the years. Some might say that is the definition of insanity… !?! But I would not be where I am today if it were not for the fine people I have met over the years at those events. I am a firm believer in the purpose behind a writers conference and what can be accomplished. After a while it became clear which writers were going to …

Read more4 Conference Success Secrets
Category: Career, ConferencesTag: Success, writers conferences
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