Fun Fridays – September 29, 2017

Every. Single. Action movie trailer in one short visual instruction kit.

While hilarious in it’s send up of cliches, it should make every author think of how they are pitching their current book to an agent or a publisher. This “formula” is a form of your competition for people’s attention.

Enjoy

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Thank You, Writers!

In light of meeting with so many fabulous writers at the recent ACFW conference, I feel led to give special thanks not only to my clients but to every writer endeavoring to make a difference in Christian publishing. Thank you for: giving agents, editors, and publishers, books that allow us …

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You Gotta Know the Territory

So you’re writing a book. In what genre? Don’t know? You must. My colleague, Dan Balow, recently wrote a valuable blog post (here) that touched on the many genre categories and sub-categories in today’s publishing world. You should read it—when you finish reading this, of course. “I don’t care about …

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The Challenge for American Christian Authors

The majority of Christian books published every year are written in English by authors in the United States. U.S. Christian publishers in a billion dollar industry publish many thousands of new titles every year. Still, I am not sure all American authors who desire to have their books spread across …

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Tamela Hancock Murray Named Agent-of-the-Year

We are very excited to announce that during the recent ACFW (American Christan Fiction Writers) annual event, Tamela was named Agent-of-the-Year! ACFW has the largest gathering of Christan fiction authors in the country. I can personally attest to Tamela’s abilities and her success. She is an extremely hard worker who …

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Researching Your Historical Novel

Angela Breidenbach is a bestselling author of fiction through the ages with most of her books set in Montana. She’s the host of Lit Up! on TogiNet.com and iTunes about great entertainment from books to movies. Visit Angela and her fe-lion personal assistant, Muse, posting comedic conversations with his Writer …

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Fail Better

Writing is hard. Writing for publication is even harder. And writing to be read and re-read is a Sisyphean task (go ahead, look it up; I’ll wait). So it is no wonder that Samuel Beckett’s line from his novel, Worstward Ho, has been adopted not only by athletes (they are …

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Vocabulary Word of the Day: Bifurcation

Some words are specific to a certain field of endeavor and some are flexible, used to describe something in a variety of arenas. One such word is our vocabulary word of the day: bifurcation. Simply, it involves splitting something into two distinct parts. The prefix “bi” indicates two, so it …

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Marketing vs. Publicity

by Steve Laube

Recent I have run into a common misunderstanding. Some writers use the words “marketing” and “publicity” (or P.R. “public relations”) as synonyms when actually one is a subset of the other.

There are marketing departments that have a publicity division or a marketing department that outsources their publicity. The two go hand in hand and should compliment each other.

The best way I can define it is to say that:

Marketing is all about creating multiple impressions.

This can be through ad placement, in-store displays, banner ads, reviews, contests, etc.

Publicity is all about meeting the author.

This is done through radio and television as well as through all forms of social media.

The difference is that author “feels” publicity because they are involved. They do not “feel” marketing, per se.

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