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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Publishing A-Z » Page 3

Publishing A-Z

Preface, Foreword, Introduction. Oh My!

By Steve Laubeon July 26, 2021
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A reader asked, “What is the difference between a preface, a foreword, and an introduction? And do I need them all?”

There so much publishing lingo used every day that we forget there was a time when we didn’t know what the words meant. It’s one reason I have a “Publishing Lingo” section in the back of the annual Christian Writers Market Guide.

These three pieces of writing (preface, foreword, and introduction) are found at the beginning of several nonfiction books. But not all. Some may have one of the three, some may have none.

In fiction, you should never find a preface, foreword, or introduction. Ever. But you might find a prologue.

Preface

A preface is written by the author. It is usually quite short and can include ideas of why the author wrote the book, its importance to the reader, and maybe the intended takeaway for the reader.

The word preface comes from the Latin word praefari which means “to say beforehand.” In a verbal speech, you might hear prefatory remarks given first, often when presenting a prewritten statement.

Go to your bookshelf right now. Pull down twenty nonfiction books and see which ones have a preface and what they say. Tell us in the comments below what you found. Be brief.

Foreword

Remember to spell this word correctly. It is frustrating to receive proposals where someone has a “Forward.” It is “fore” “word” as in “the word before.” It has been suggested it comes from the German word vorwort.

The foreword is written by someone other than the author. Frequently, they are written by a well-known author who is lending their authority to the credibility of the author. It is more than an endorsement like “Best book ever!” and less than a chapter. Consider it a short introductory essay to the book (500-750 words).

I’ve seen some forewords that are obviously by a friend who lauds the author and their work. Others are written in such a way that you know the book has been read by the writer of the foreword. There have been times when the foreword was so persuasive that it caused me to buy the book for my personal library!

If the writer of the foreword has a substantial following, their name is likely to go on the front cover of the book with a “Foreword by …” banner at the top. Plus, you might find their name in the author listing in an online bookstore. It may look like “Steve Laube (Author), C.S. Lewis (Foreword).” (Hey, I can dream, can’t I?)

Introduction

A third type of “before the book” expression is an introduction written by the author. However, every author needs to be aware that introductions are notoriously skipped by readers. This begs the question of whether your book needs an introduction. For that matter, a preface is often skipped as well.

The biggest problem is that an author is tempted to create an abridged form of the entire book in the introduction. I have frequently stood in a bookstore and read the back cover copy and then the introduction. If the intro is boring, I assume the rest of the book is boring. If the intro is a longer rehash of the book cover copy or just an expanded table of contents, I’m not interested–unless I know there will be great things to be found later in the book.

Rather than repeat other’s advice, I suggest you do a couple of things:
1) As you did above with the preface, take a look at books on your shelf to see what others have done. Did they do it well? Then try the same exercise for your book.

2) Read Kelly Exeter’s excellent article “How to Write a Killer Book Introduction” published in January 2021 on the Copyblogger.com website.

Reminder

There are no rules when it comes to the use of any of these three devices. You can have zero, one, two, or all three. But make sure they add to your project and don’t detract. Plus, remember that front-matter like these elements is skipped by more than half of the readers of your book.

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Category: Book Proposals, Common Questoins, Craft, Publishing A-Z

The Editorial Process

By Tamela Hancock Murrayon January 27, 2020
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It is important to understand the process through which a book takes under the umbrella called “The Edit.” I meet many first timers who think it is just a one-time pass over their words and that is all that will ever happen. And many who self-publish think that hiring a high school English teacher to check for grammar is enough of an edit.

There are four major stages to the Editorial Process. …

Read moreThe Editorial Process
Category: Editing, Get Published, Publishing A-Z, Self-Publishing, The Writing Life, Writing CraftTag: Agents, Editors, Grammar, Proposals, Writing Craft

How Long Does It Take to Get Published?

By Steve Laubeon June 3, 2019
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How long does it take to get published? I came to the publishing business from the retail bookstore side of the equation. In the beginning, the biggest adjustment was understanding how long the process for traditional publishing takes. In retail there is instantaneous gratification (customer walks in, buys something, and walks out). With indie publishing there can be nearly instantaneous …

Read moreHow Long Does It Take to Get Published?
Category: Book Business, Book Business, Book Proposals, Contracts, Get Published, Marketing, Publishing A-Z, Self-Publishing, The Publishing Life, The Writing LifeTag: Agents, Book Business, Contracts, Editors, Proposals, waiting

Checked Your Copyright Lately?

By Steve Laubeon September 17, 2018
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Have you checked your copyright lately? I mean, have you actually gone to the US Copyright Office web site and searched for your registration? You might be surprised at what you won't find. Here is the link to start your search.

Most publishing contracts have a clause that requires the publisher to register the copyright, in the name of the author, with the US Copyright Office. This is supposed …

Read moreChecked Your Copyright Lately?
Category: Book Business, Copyright, Legal Issues, Publishing A-ZTag: Book Business, Copyright, Legal Issues

Amazon Rank Obsession

By Steve Laubeon July 30, 2018
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Admit it. You've checked your Amazon.com sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon's ranking are free to look at.

I've even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. …

Read moreAmazon Rank Obsession
Category: Book Business, Marketing, Publishing A-ZTag: Amazon, Bookselling, Get Published, Marketing

Our Rapidly Changing Culture

By Steve Laubeon November 13, 2017
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Every year Beloit College creates a "Mindset List" which reflects the culture that the incoming Freshman class have grown up experiencing. It helps their faculty know how to relate to these incoming students. Click here for this year's Mindset List.

I download this list every year and read it with increasing wonder at the speed of our cultural changes.

The college graduating class of 2014 …

Read moreOur Rapidly Changing Culture
Category: Publishing A-Z, The Publishing Life, Trends, Writing CraftTag: Book Business, The Publishing Life, Trends, Writing Craft

Bon Voyage — or A New Adventure?

By Tamela Hancock Murrayon July 28, 2011
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On Monday, Barbour Publishing informed the industry that they will be discontinuing their Heartsong Presents imprint. After 18 years and 1,000 titles, it will end its run in December 2011. Publishing has always been fluid. Steve Laube says that it is important to stay flexible because “A publisher can dramatically change directions after a meeting on Tuesday.”

I never thought Heartsong …

Read moreBon Voyage — or A New Adventure?
Category: Get Published, Publishing A-Z, Tamela, TrendsTag: Agents, Get Published, Tamela, Trends

The Greatest Thing Since Sliced Bread?

By Steve Laubeon July 11, 2011
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Guest Post by Teddi Deppner

Today debuts our first guest post. I first met Teddi at the Mt. Hermon Writers Conference while she sat through my Major Morning Track, listening patiently to 8 1/2 hours of lecture over four days. She has recently been asking some penetrating questions about technology and the publishing industry so I invited her to create a post and express those thoughts for …

Read moreThe Greatest Thing Since Sliced Bread?
Category: Book Business, E-Books, Guest Post, Publishing A-Z, TrendsTag: Book Business, Creativity, E-Books, Get Published, Ideas, Traditional Publishing, Trends

Print: A Thing of the Past?

By Karen Ballon June 22, 2011
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by Karen Ball

Remember the musical Oklahoma? Gordon MacRae singing to, of all people, Rod Steiger: "Poor Jud is daid, poor Jud Fry is daid..."

Well, the way folks have been talking lately, I'm waiting for the new musical, "Digital World," where a Gordon MacRae-esque editor will stand next to a book and sing out, "Poor print is daid, poor print books is daid, they're lookin' oh, so tattered …

Read morePrint: A Thing of the Past?
Category: Book Business, Get Published, Publishing A-Z, TrendsTag: Print, publishing, Trends

What was on Your Bestseller List?

By Steve Laubeon January 11, 2011
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What was the bestselling novel or non-fiction book the week you were born? Follow this link to a delightful search engine on Biblioz, an Australian company. Make sure you type the date first (not the month).

It is a bit startling to see how fleeting the popularity of books can be. They were the most popular in the country at the time! But I have to admit that I don't recognize most of the …

Read moreWhat was on Your Bestseller List?
Category: Publishing A-Z, TrendsTag: Book Business, Bookselling, Personal, Trends
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