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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » publishing » Page 4

publishing

H is for Hybrid

By Steve Laubeon August 12, 2013
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by Steve Laube

hand drawing hybrid on the car windows

To state the obvious, the publishing industry has changed rather dramatically in the last few years. The possibility for a writer to inexpensively produce their own books (in e-book form) has shifted the sands. In addition the economic challenges facing the brick-and-mortar bookstore has reduced the amount of shelf-space available to launch a new book via traditional methods. It appears to be an either or choice: go Indie or go Traditional. But there is a third way, the way of the “hybrid author.”

The hybrid author is one who chooses to follow both the Traditional and the Indie routes. Thus the hybrid moniker. They are neither one nor the other, they are both. And just like the hybrid car that is a mix of both gas and electric, the circumstances dictate which form of transportation their words use to reach the public.

Our agency has a number of hybrid authors. These authors continue to have flourishing relationships with their traditional publisher and are receiving new contracts all the time. But at the same time they have certain books that they publish on their own. They are very entrepreneurial and work tirelessly self-promoting their Indie books but also work tirelessly to promote their traditional ones. Some have extremely modest Indie sales and others are quite pleased with the revenue their Indie books produce. The range of sales is rather dramatic, everything from an author who has sold less than 60 of their Indie e-books to another who is in the five figures in Indie ebooks sold. However, each of these hybrid authors continues to maintain a presence in the traditional market as well.

One frequent question is “Why consider going the Indie route? Other than the lure of money and control.” The problem with a definitive answer is the danger of my words being used as a set of “rules” that work equally for every author. I believe that this is a much more nuanced question that eschews a formula. In my opinion each author’s situation, skill set, entrepreneurial spirit, finances, life circumstances, platform, past success, genre in which they write, and more, all go into formulating the right strategy for that person.

And this is where we, as the literary agent, come in. We ask the hard questions and help form the right strategy for moving forward. The myth is that an agent is afraid of losing revenue and therefore intentionally steers the author away from going Indie and pushes them to the traditional route. I even had one person at a conference accuse me of being “part of the establishment” and that he couldn’t trust my advice because it would be colored by self-preservation. Let me put that to rest with something that I have stated publicay, “God will provide for us financially. We have no agenda influencing our advice with regard to Indie-decisions. Our mission is to help change the world word by word. And if we somehow earn a living while doing that…mission accomplished.” (By the way, some clients pay us a percentage of their Indie revenue for the services we provide. They have said they want us as a part of every aspect of their writing career.)

We want the Indie decision to be the right one at the right time. I will say “Just because you can, doesn’t mean you should” to the client who is chomping at the bit to publish their work in ebook form on their own. Let me explain only one small aspect of that statement.

A major traditional publisher is looking for an author with a large platform which they can leverage to help sell that writer’s books into the trade. The size of that platform can be proven by an author’s past sales history. Thus every proposal must reveal past sales numbers. Let’s say your last traditionally published book sold 12,000 copies (paper and ebook combined) and you want to go Indie on your next one. But your new Indie title sells 3,000 copies. You now have sales numbers that are not as attractive to a major publisher. And that is one of the risks. We as the author’s agent and advisor help the writer know the landscape so they can make an informed decision, one that is based on an understanding of the total market.

Other issues to consider are the non-compete clauses in the traditional contract, the danger of releasing your Indie title too close to the traditional book launch, piracy protection, effective metadata creation for SEO or discoverability, marketing and promotion, etc.

But as the traditional market squeezes ever tighter in the number of titles they produce, the Indie route become that much more attractive.

It is a great time in our industry. Opportunities abound.

Meanwhile there is a raging debate among many authors of whether to pursue publication the Traditional way (where a major publisher pays you up front) or Indie (where the author absorbs all costs). One or the other, not both. I have already written a series extolling the benefits of the Traditional model. And I want to state unequivocally that I am not against the Indie route, as long as the writer does it the right way so as to maximize their sales and render a quality product. I would also like to state that neither route is superior to the other per se, they are different ways to achieve the same means…getting your story out there. Millions of words have been spilled defending one versus the other and many of those words have been hyperbolic and characterized by ad hominim attacks. It has been sad to see a wonderful opportunity turned into a divisive and rancorous contest. But I digress.

 

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Category: Publishing A-Z, SteveTag: hybrid author; ebooks, publishing

Art Wins

By Dan Balowon July 30, 2013
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By Dan Balow

Over 25 years ago, one of my favorite magazines was a “geek” publication called "American Demographics." The magazine doesn't exist any longer, but the various contributors to the magazine continue to comment in other publications.

Almost every day, I think about one of the articles I read in AD from those many years ago. It was a tongue-in-cheek piece on the danger of …

Read moreArt Wins
Category: Art, Book Business, Craft, Creativity, Dan, Get Published, The Publishing Life, Writing CraftTag: Art, publishing

The Painful Side of Publishing

By Karen Ballon May 8, 2013
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We’ll get back to focus next week, but something has been weighing heavy on my heart and I want to share it with you.

We all know that publishing is a tough gig. It was proven yet again by what happened last week with the B&H Publishing Group’s fiction division (see Steve’s blog about it). It’s easy to commiserate with the authors impacted by this sudden change, to pray for them and …

Read moreThe Painful Side of Publishing
Category: Book Business, Karen, Personal, The Publishing Life, TheologyTag: Book Business, Faith, publishing, Theology

Ebook-Originals, the Next Step in Traditional Publishing Strategy

By Steve Laubeon July 19, 2012
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Guest Post by Sue Brower

Our guest today is Sue Brower. She is Executive Editor at Zondervan in charge of fiction and thinks she has the best job in the world…she gets paid to read all day!  Zondervan is currently looking for completed manuscripts to fill the Zondervan First fiction eBook platform.  The ideal stories will primarily have romance-driven plots and vivid, realistic characters.  We …

Read moreEbook-Originals, the Next Step in Traditional Publishing Strategy
Category: Book Business, Book Proposals, Defense of Traditional Publishing, E-Books, Get Published, TrendsTag: ebooks, publishing, Strategy

Inside a Publishing Company

By Steve Laubeon June 18, 2012
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by Steve Laube

I just returned from three days at the Write! Canada writers conference outside Toronto. During my time there I presented a six session lecture series on the Complete Publishing Process: From Idea to Print.

When the entire process is compressed into a short series like that it becomes evident how many people are involved in the publishing of a book at any given publishing …

Read moreInside a Publishing Company
Category: Book Business, Defense of Traditional Publishing, Marketing, Steve, The Publishing LifeTag: publishing, Publishing A-Z

Print: A Thing of the Past?

By Karen Ballon June 22, 2011
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by Karen Ball

Remember the musical Oklahoma? Gordon MacRae singing to, of all people, Rod Steiger: "Poor Jud is daid, poor Jud Fry is daid..."

Well, the way folks have been talking lately, I'm waiting for the new musical, "Digital World," where a Gordon MacRae-esque editor will stand next to a book and sing out, "Poor print is daid, poor print books is daid, they're lookin' oh, so tattered …

Read morePrint: A Thing of the Past?
Category: Book Business, Get Published, Publishing A-Z, TrendsTag: Print, publishing, Trends

A Defense of Traditional Publishing: Part Three

By Steve Laubeon April 26, 2011
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CONTENT DEVELOPMENT

I need to clarify what I’m attempting to do with this series of posts. I am not digging deeper trenches and pouring the dirt over a head that is already buried in the sand. Some think I’m defending a dying industry and failing to see the changes around it. This series is merely an attempt to remind us what traditional publishers do well. Their critics are jettisoning all of …

Read moreA Defense of Traditional Publishing: Part Three
Category: Book Business, Defense of Traditional Publishing, The Publishing LifeTag: Content Development, publishing, Traditional Publishing

A Volatile Industry

By Steve Laubeon March 17, 2010
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Yesterday's blog linked you to some fascinating articles about the publishing industry. One friend wrote an insightful comment on the blog and cited the article where Boris Kachka proclaimed “The End” on September 14, 2008 in New York Magazine.

To illustrate how volatile this industry is, let's look at two of the people featured in the article. Jane Friedman is no longer the CEO of …

Read moreA Volatile Industry
Category: Publishing A-Z, TrendsTag: Editors, Get Published, publishing
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