- Industry Impertinence – you feel agents and traditional publishers are callous people who are difficult to work with, and you don’t like most of them.
- Author Independence – no one is going to tell you how to edit your book, change anything or tell you what you can or can’t do.
- Author Impatience – the time between inspiration, writing, and books-available is too long in the traditional market.
- Financial – You can make more money than you did in traditional publishing. (For experienced authors, of course…with large platforms.)
- Platform – You need a book to grow your platform. I’ve suggested this for many authors who have a good idea and the start of a platform. The cart is the book and the platform is the horse. Some horses only move when they have something to pull. (metaphor not copyrighted, feel free to use for any occasion.)
- Author Independence – for those who know what a good cover looks like, can accept editing and professional advice, enjoy collaborating with others for mutual success, and have time and the desire to work really hard, it can be rewarding.