Each year Thomas Umstattd, Jr. and I make this presentation. An email also went out last week to those who are a part of The Christian Writers Institute. So pardon me if this post feels like a repeat. There are already more than 400 registered for this webinar! I don’t want you to miss out.

The first 30 days your book is for sale sets the tone for the lifetime of your book. Many physical stores stock new releases for fewer than 90 days. If they don’t sell, they return them to the publisher. If they sell out, the bookstores order more. Without a good launch, a book can die before it ever gets a chance to get readers. Don’t let that happen to you!​

With more than 3,000 new books published every week–yes, every week–it is easy for your book to get lost in the noise. One of the best ways to break through is with an effective book-launch campaign.

But how do you launch a book? What is a book launch? Isn’t that the publisher’s job?

That is what Thomas Umstattd, Jr. and I will talk about in a free webinar this Wednesday, April 6, at 4 p.m. (central time)–two days from now. He will discuss several secrets about successful book launches, as well as share some tips on how you can have a solid launch with yours. A part of the presentation will be an encouragement to sign up for his month-long course. I highly recommend it. Register, so we can send you a reminder before it begins. Sign up now.

The first 45-60 minutes will be Thomas’s presentation, then I will join him to answer your questions in a Q&A session.

Hopefully, you’ll want to dig deeper and sign up for his 28-day Book Launch Blueprint course, co-taught with James Rubart. The price of that course includes nearly $500 worth of free resources. To find out more, click this Book Launch Blueprint Course link. Invest in the information you need to successfully launch your book. I heartily recommend it.

I invite you to join us this Wednesday. Register now, take the poll, post your questions, then come back and vote on the questions others have asked. During the second hour, we will answer the questions related to launching a book that have the most votes.

If you cannot attend live, the webinar will be recorded and available, for free, to all who have registered.

Make this part of your Spring 2022 writers education efforts, focusing on what you can do from the comfort of your own home.