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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Dan Balow

Dan Balow

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose.

The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, of all the “wood” games, I prefer Lincoln Logs.

I think of the Jenga game when I review a book proposal, and the premise of the book is built on words or themes that, if changed, would cause the book to “collapse.”

My guess is that most Christians are influenced to write with memorable word-gimmicks by pastors who use acronyms, alliterations, or other devices to make their Sunday messages stick with the congregation.

In the publishing world, overuse of word devices is not as much of a positive as you might think.

The same principle applies to the title you use. Often, it is better to use a boring explanatory title, rather than trying to get too “cute.”  Most book titles are changed by the publisher anyway, so no need to obsess over that.

For traditional publishing, don’t hinge everything on an acronym, made-up words, or an overly cute concept. Leave that for blogs and social media. It might be a barrier to publication if you become too attached to it. There are exceptions where this works well, but not often.

This is where the Jenga metaphor comes in.

If your book is too intertwined with any of the devices mentioned above, deleting one or more, or all, could cause the entire book premise to collapse. This may make you less cooperative with an editor who is working to improve your book and make it more engaging for the reader.

Sometimes when I write a post for this space, I will think of a title first and then build a blog around that theme. But more often than not, in the process of writing, my thinking changes; and I’ll revise the title several times as the blog takes a different direction than originally planned. So, I get it. Creativity is fun and it’s better than not being creative; but you need to think about the implications of inserting elements in your work that, if edited out, cause the rest of the book to collapse message-wise.

Sometimes those elements are forced, which is an indicator that you likely should take a different direction.

Most of what I am discussing today is the collision of the author-paid publishing process versus the traditional publishing process. In the author-paid publishing world, any resistance to the desires of the author is ultimately defeated by the fact that the author is paying for it.

In traditional publishing, the publisher pays for almost everything, and the author earns the right to disagree and win.

You would be surprised. The more success you have in selling books, traditional publishers will pay closer attention to your ideas.

But until you get to that point, don’t play games with your words.

 

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

How Self-Publishing Alters Authors

By Dan Balowon October 9, 2025
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Anyone who regularly reviews book proposals can easily see the influence of self-publishing on authors’ thinking, especially in the following areas. Calendar “I’d like this book out for Christmas.” To which I reply, “What year?”  This is the most stark reminder of the differences in the models. The length of time to market for a book is measured in weeks or months for the author-controlled process …

Read moreHow Self-Publishing Alters Authors
Category: Book Business, Self-Publishing, The Writing Life

Who Needs Tech? Authors Do

By Dan Balowon September 25, 2025
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As each year passes, the need to adopt certain technologies becomes increasingly important. Want to get paid? You’ll need to arrange for direct deposit into some sort of banking account.  You’ll need to log in to it and manage it somehow. Want to pay bills? You’ll need to log into a mobile app or online service to do it. Sure, there are holdouts to the old ways; but at some point soon, there will …

Read moreWho Needs Tech? Authors Do
Category: The Writing Life

Start With an Audience of One

By Dan Balowon September 11, 2025
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In every introductory communications workshop or class, some version of “imagine your audience” as you speak or write is part of the first session. Of course, for the Christian communicator, our preeminent audience is God, as whatever we do is seen and heard by the one who made us and gave us the ability to do anything. However, from an earthly standpoint, we communicate with other people. And the …

Read moreStart With an Audience of One
Category: Inspiration, The Writing Life

Authors and Books During World War II

By Dan Balowon August 28, 2025
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World War II ended 80 years ago and was the pivotal period of the 20th century, if not much broader. Still, authors wrote, publishers published, and readers read. Notable Authors During World War Two (titles and year appearing on bestseller lists in the US) Fiction AJ Cronin (The Keys of the Kingdom – 1941, The Green Years – 1944) Albert Camus (The Stranger – 1942) Ayn Rand (The …

Read moreAuthors and Books During World War II
Category: Historical

What in the World Are Agents For?

By Dan Balowon August 14, 2025
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In the classic 1999 movie comedy Office Space, there are many memorable lines, such as, “The people to cake ratio is too big,” describing an office party, and “Yeah, I’m going to need you to …” sentence starter for anything the boss wants, to my favorite, delivered by one of the consultants tasked with finding inefficiencies, “What is it you do here?” I have thought of asking that question any …

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Category: Book Business

Why Are Traditional Publishers So Picky?

By Dan Balowon July 24, 2025
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Publishing books is an imprecise process, with many ingredients involved, making it impossible to predict a particular outcome. Working for and with publishers for most of my life, I’ve seen every side of the business; and the best I can do to describe it is humbling for everyone involved. Anyone who thinks they have it all figured out with 100% certainty is in for a rude awakening and a humbling …

Read moreWhy Are Traditional Publishers So Picky?
Category: Book Business, Rejection

The Mission of Older Christian Writers

By Dan Balowon July 10, 2025
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Few things are more critical than knowing one’s purpose in life. For unbelievers, finding their purpose is a daily struggle, constantly blowing them about from here to there, anxiously searching for anything that makes sense of life. But for a disciple of Jesus Christ, this is easy, as we are called to be his ambassadors (2 Corinthians 5:20). The role has broad implications, but it is an important …

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Category: Career, The Writing Life, Theology

First Published Book in America

By Dan Balowon June 26, 2025
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The publishing industry in the United States is about $30 billion per year, covering all kinds of books and materials. Traditional book publishers account for about 10% of the total number of books published in the US and about 95% of the revenues. Where did it all start? Two hundred fifty years ago this week (June 23, 1775, to be precise), the first book printed and published in America was …

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Category: Book Business, Historical, Publishing History

Three Nonfiction Books Any Christian Writer Can Write

By Dan Balowon June 12, 2025
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Agents routinely receive proposals from aspiring authors that are the only creative writing they have ever attempted. At the same time, someone who is eventually published successfully likely has a half dozen other things in a file they’ve never shown to anyone. If you are an experienced or aspiring writer and are a disciple of Jesus Christ, you have the opportunity (or responsibility?) to …

Read moreThree Nonfiction Books Any Christian Writer Can Write
Category: Encouragement, Inspiration, The Writing Life
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