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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Dan Balow

Dan Balow

Who Needs Tech? Authors Do

By Dan Balowon September 25, 2025
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As each year passes, the need to adopt certain technologies becomes increasingly important.

Want to get paid? You’ll need to arrange for direct deposit into some sort of banking account.  You’ll need to log in to it and manage it somehow.

Want to pay bills? You’ll need to log into a mobile app or online service to do it.

Sure, there are holdouts to the old ways; but at some point soon, there will be no choice.

If you want to publish anything by any method, you will need to embrace a certain level of technology. If you don’t want to, either because you don’t like it or for some altruistic reason, then I would suggest moving to an Amish community and taking up churning butter, as there are few or no opportunities for someone who prefers low-tech or no-tech solutions. The entire communications industry is embedded in technology, and it will only become more so.

In the book publishing world, at some point, you will need to submit a manuscript, formatted properly, in a recent edition of MS Word. For most publishers, it’s a contractual requirement.

You will need to learn how to upload to an online file management system and manipulate the document. You’ll need to learn how to edit a PDF, insert comments, respond to comments, accept changes, and save changes.

At the end of the writing/editing process, you will do most of your promotion using technology-based methods, from video chatting to interacting online with readers.

There is no way around this. Authors need to adjust to publishing methods, not the other way around. Do not let something like a way to transmit files derail your writing.

With artificial intelligence, many future publishing processes will not involve humans. Therefore, it is best to adapt now so that you won’t be surprised later.

Making sure your computer is up to the task is also essential. This includes the software.

It may be wise to have a Microsoft 365 subscription and pay annually to ensure your software versions are up-to-date. Maybe get an Adobe subscription as well to handle other file types.

There are certain basic skills every writer should possess to get along, but there is an ever-expanding next layer of tech skills you need to be developing throughout the publishing process. Expectations of any publisher (traditional, hybrid, or author-published services) are that the author is aware of this; so if you need to improve your skills, start now.

If you are a writer, you are a small business; and that business needs tools that work.

There’s no going back to a simpler time. However, if you knew all the work that went into getting a book to market 30 years ago, a case could be made that today is the simpler time!

UNRELATED (SORT OF) HISTORICAL NOTE: One hundred seventy-five years ago this week in 1850, the United States Navy eliminated the use of flogging, a brutal and merciless disciplinary process that did nothing but cause pointless pain and needless damage on the “floggee.”

But never fear, it was just thirty years ago this year that Amazon.com implemented online product reviews, effectively reversing the Navy’s decision, allowing reviewers to inflict pointless pain and needless damage on authors who thought they wrote something enjoyable or helpful.

Have a nice day!

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Category: The Writing Life

Start With an Audience of One

By Dan Balowon September 11, 2025
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In every introductory communications workshop or class, some version of “imagine your audience” as you speak or write is part of the first session. Of course, for the Christian communicator, our preeminent audience is God, as whatever we do is seen and heard by the one who made us and gave us the ability to do anything. However, from an earthly standpoint, we communicate with other people. And the …

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Category: Inspiration, The Writing Life

Authors and Books During World War II

By Dan Balowon August 28, 2025
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World War II ended 80 years ago and was the pivotal period of the 20th century, if not much broader. Still, authors wrote, publishers published, and readers read. Notable Authors During World War Two (titles and year appearing on bestseller lists in the US) Fiction AJ Cronin (The Keys of the Kingdom – 1941, The Green Years – 1944) Albert Camus (The Stranger – 1942) Ayn Rand (The …

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Category: Historical

What in the World Are Agents For?

By Dan Balowon August 14, 2025
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In the classic 1999 movie comedy Office Space, there are many memorable lines, such as, “The people to cake ratio is too big,” describing an office party, and “Yeah, I’m going to need you to …” sentence starter for anything the boss wants, to my favorite, delivered by one of the consultants tasked with finding inefficiencies, “What is it you do here?” I have thought of asking that question any …

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Category: Book Business

Why Are Traditional Publishers So Picky?

By Dan Balowon July 24, 2025
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Publishing books is an imprecise process, with many ingredients involved, making it impossible to predict a particular outcome. Working for and with publishers for most of my life, I’ve seen every side of the business; and the best I can do to describe it is humbling for everyone involved. Anyone who thinks they have it all figured out with 100% certainty is in for a rude awakening and a humbling …

Read moreWhy Are Traditional Publishers So Picky?
Category: Book Business, Rejection

The Mission of Older Christian Writers

By Dan Balowon July 10, 2025
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Few things are more critical than knowing one’s purpose in life. For unbelievers, finding their purpose is a daily struggle, constantly blowing them about from here to there, anxiously searching for anything that makes sense of life. But for a disciple of Jesus Christ, this is easy, as we are called to be his ambassadors (2 Corinthians 5:20). The role has broad implications, but it is an important …

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Category: Career, The Writing Life, Theology

First Published Book in America

By Dan Balowon June 26, 2025
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The publishing industry in the United States is about $30 billion per year, covering all kinds of books and materials. Traditional book publishers account for about 10% of the total number of books published in the US and about 95% of the revenues. Where did it all start? Two hundred fifty years ago this week (June 23, 1775, to be precise), the first book printed and published in America was …

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Category: Book Business, Historical, Publishing History

Three Nonfiction Books Any Christian Writer Can Write

By Dan Balowon June 12, 2025
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Agents routinely receive proposals from aspiring authors that are the only creative writing they have ever attempted. At the same time, someone who is eventually published successfully likely has a half dozen other things in a file they’ve never shown to anyone. If you are an experienced or aspiring writer and are a disciple of Jesus Christ, you have the opportunity (or responsibility?) to …

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Category: Encouragement, Inspiration, The Writing Life

Publishing Without a Platform

By Dan Balowon May 22, 2025
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I spent much of my early career in publishing, working with authors and publishers to market their books. It didn’t take long to experience the number one complaint of all authors working with all publishers: The marketing department didn’t do enough. And even when we did a good job, once the book launched and the initial marketing plan completed, the author and book were abandoned to sail across …

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Category: Platform

Writing for Others

By Dan Balowon May 8, 2025
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Failure to be published traditionally or unsuccessful self-publishing often results from writing what you want, rather than what readers want, to read. This is common in book publishing, where the market’s randomness and subjectivity create a disconnect between authors, publishers, and readers. Every step along the publishing process attempts to predict the desires of the next step. More …

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Category: The Publishing Life, The Writing Life
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