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Home » Archives for Dan Balow » Page 2

Dan Balow

What in the World Are Agents For?

By Dan Balowon August 14, 2025
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In the classic 1999 movie comedy Office Space, there are many memorable lines, such as, “The people to cake ratio is too big,” describing an office party, and “Yeah, I’m going to need you to …” sentence starter for anything the boss wants, to my favorite, delivered by one of the consultants tasked with finding inefficiencies, “What is it you do here?”

I have thought of asking that question any number of times in my career when the role of someone I encounter seems “ambiguous” at best.

So, when an attendee of a Christian writers conference asked me that question in a panel Q&A a couple of years ago, I knew what to say. But I paused for a few seconds, since the real answer is not something many Christian writers want to admit.

A literary agent’s role is to help an author be published well and maximize financial compensation for their work.

Some Christian authors seem compelled by the Christian subculture to give a disclaimer before meeting with anyone about their work: “Money is not important to me. I don’t care if I make any money at all.”

If you genuinely mean this, you are the only one in the book-publishing ecosystem who isn’t considering the cost or potential financial return of a book. Even self-publishing or hybrid publishing companies regularly reevaluate their pricing and royalty structures to ensure they make a profit on every project.

Everyone else is considering the financial aspect of publishing books. Authors need to as well.

Why are we embarrassed to discuss it?

Let’s face it, every church needs money to continue its work. If a congregation meets in a church building, there are expenses like any household would encounter. At some point, the roof will need to be replaced, and it will incur a cost. Also, the pastor and most staff need to be paid.

Any time you feel uncomfortable when a church discusses money, you need to get over it.

Authors who get a book published deserve to be paid for what they do. Everyone else in the process is paid, so, too, should the person who writes it. Of course, an author is writing for free until someone decides to publish the book, but agents are there to make sure they are treated fairly.

I am much kinder about this subject than I am likely to come across in person. When I am in a meeting with an aspiring author to discuss their work and they say that money is not important, I don’t respond with the obvious, “Then why are you talking with an agent whose primary job is to maximize your compensation?”

On the other hand, I wouldn’t look kindly on a Christian author who came to me and said, “I am only in this for the money.”

“Virtue signaling” is a derogatory phrase that has been used in recent years, referring to actions or statements made to make others view the person in a favorable light. For the sake of clarity in the publishing/money discussion, assume everyone knows the proper place for a financial discussion and leave it at that.

Even agents, if you can believe it.

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Category: Book Business

Why Are Traditional Publishers So Picky?

By Dan Balowon July 24, 2025
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Publishing books is an imprecise process, with many ingredients involved, making it impossible to predict a particular outcome. Working for and with publishers for most of my life, I’ve seen every side of the business; and the best I can do to describe it is humbling for everyone involved. Anyone who thinks they have it all figured out with 100% certainty is in for a rude awakening and a humbling …

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Category: Book Business, Rejection

The Mission of Older Christian Writers

By Dan Balowon July 10, 2025
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Few things are more critical than knowing one’s purpose in life. For unbelievers, finding their purpose is a daily struggle, constantly blowing them about from here to there, anxiously searching for anything that makes sense of life. But for a disciple of Jesus Christ, this is easy, as we are called to be his ambassadors (2 Corinthians 5:20). The role has broad implications, but it is an important …

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Category: Career, The Writing Life, Theology

First Published Book in America

By Dan Balowon June 26, 2025
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The publishing industry in the United States is about $30 billion per year, covering all kinds of books and materials. Traditional book publishers account for about 10% of the total number of books published in the US and about 95% of the revenues. Two hundred fifty years ago this week (June 23, 1775, to be precise), a new book was printed and published in America and available for purchase in …

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Category: Book Business, Historical, Publishing History

Three Nonfiction Books Any Christian Writer Can Write

By Dan Balowon June 12, 2025
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Agents routinely receive proposals from aspiring authors that are the only creative writing they have ever attempted. At the same time, someone who is eventually published successfully likely has a half dozen other things in a file they’ve never shown to anyone. If you are an experienced or aspiring writer and are a disciple of Jesus Christ, you have the opportunity (or responsibility?) to …

Read moreThree Nonfiction Books Any Christian Writer Can Write
Category: Encouragement, Inspiration, The Writing Life

Publishing Without a Platform

By Dan Balowon May 22, 2025
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I spent much of my early career in publishing, working with authors and publishers to market their books. It didn’t take long to experience the number one complaint of all authors working with all publishers: The marketing department didn’t do enough. And even when we did a good job, once the book launched and the initial marketing plan completed, the author and book were abandoned to sail across …

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Category: Platform

Writing for Others

By Dan Balowon May 8, 2025
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Failure to be published traditionally or unsuccessful self-publishing often results from writing what you want, rather than what readers want, to read. This is common in book publishing, where the market’s randomness and subjectivity create a disconnect between authors, publishers, and readers. Every step along the publishing process attempts to predict the desires of the next step. More …

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Category: The Publishing Life, The Writing Life

A Month at the Center of History

By Dan Balowon April 24, 2025
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April 1945 might have been the pivotal month in all world history, considering all of the historical events and people who eventually ended up in books, articles, photos, and movies—likely thousands, both from a Judeo-Christian and a secular perspective. Looking day by day, this was April 1945, eighty years ago. April 1 – Easter Sunday. The Battle of Okinawa, Japan began. It was the largest and …

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Category: Historical

Every Christian Book Is About Easter

By Dan Balowon April 10, 2025
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As we near Holy Week, I know the assertion that every Christian book is about Easter won’t change anything in publishing. The seasonal best-seller lists, bookseller promotions, online keyword searches, and publishers require marketing hooks to advertise. But let’s face it: All Christian books are really about Easter Sunday morning. Christian books all have a key pivot point of their message in the …

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Category: The Publishing Life, Theology

Foreign Intelligence

By Dan Balowon March 27, 2025
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In 2017, I wrote about The Challenge for American Christian Authors. I asserted that great care needs to be taken when American authors want their message to be understood by anyone outside of the US Christian subculture. Today, I am reversing that position and looking at what writers from other countries might have to say to the North American believer. Two things brought this to mind: First, I …

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Category: Book Business, Career, Theology
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