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Helping to Change the World Word by Word

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Home » Archives for Dan Balow » Page 2

Dan Balow

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count.

Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book.

Depending on the type of project, there is an optimum word count that affects the length of a project. There are some variations; but generally, they all fall into a range that gives authors an idea of how to proceed.

There are some dramatic exceptions to whatever general guidelines exist.

A generation ago, chapter books for grade schoolers were generally about 20,000 words and put into formats with larger print and paperback covers. Then along came Harry Potter, and the assumptions about what a ten-year-old would read went out the window. Harry Potter books started at 76,000 words for the first in the series, and another was over a quarter million words.

I have seen proposed projects that are significantly too long, like the 800,000-word memoir that could only be published as a set of books costing $300 to replace where you used to store a Funk & Wagnalls encyclopedia set on the bookshelf. Maybe there could be a payment plan to get a new volume monthly for twelve months?

I’ve also seen “books” that are too short, like the insightful 1,200-word info-piece that should be a free download PDF or a booklet given out on the street corner.

Neither of these examples is commercially viable. The first is too expensive to publish, and the second would not command a selling price that would make it worthwhile. In other words, they cannot be published and make financial sense for a publisher.

There are 800,000-word projects, like biblical commentaries, a history of human civilization, or the Bible (yes, it is around 800,000 words). But they are not the story of your family.

The specifics of commercial-length projects vary from category to category and by publisher.  So, what is commercial length?  It’s the word count that allows a publisher to create it for a reasonable and optimal price so it can sell the most copies and meet their financial targets.

These are broad generalities, of course, but here’s a start on word counts for your consideration:

Children’s board books – about 100 words

Early readers (ages 5-7) – 1,000-3,500 words

Chapter books – 15,000-35,000 words

Middle grade – 30,000-45,000 words

YA fiction – 50,000-80,000 words

Adult fiction novellas – 35,000-45,000 words

Other adult fiction – 70,000-100,000 words

Sci-fi/fantasy – 80,000-100,000 words

40-day devotionals – 30,000-40,000 words

90-day devotionals – 45,000-60,000 words

365-day devotionals – 90,000-100,000 words

Bible studies – 10,000-20,000 words

Memoirs – 40,000-70,000 words

Academic/reflective – 50,000-100,000 words

Other adult nonfiction – 40,000-70,000 words

These are general guidelines, not chiseled-in-stone laws. It’s always OK to do what you think is best, but the publisher may ask you to cut or expand.

Just stay away from books written either at blog or biblical length!

 

 

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Category: Book Proposals, Pitching, The Writing LifeTag: word count

Upon Further Review

By Dan Balowon February 13, 2025
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Every author or publisher assumes that the response will be positive when they send an about-to-be-published book out to professional book reviewers in the media. This is partially correct since many media outlets won’t comment on or publish a negative review. To illustrate, years ago I recall hearing from a book reviewer at a major Christian periodical that they would not publish a review because …

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Category: Reviews, The Writing Life

Book Birthdays: 2025 Edition

By Dan Balowon January 23, 2025
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Significant books are published every year. Here’s a personally curated list that I hope sparks some good memories and honors the work of the past: Radical, by David Platt (2010) – 15 years Bonhoeffer, by Eric Metaxas (2010) – 15 years Unbroken, by Laura Hillenbrand (2010) – 15 years End of the Spear, by Steve Saint (2005) – 20 years Dinner with a Perfect Stranger, by David Gregory (2005) – 20 …

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Category: Book Business, Publishing History

What I Am Looking For (Dan Balow)

By Dan Balowon January 9, 2025
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(Updated 1/9/2025) The longer I am around Christian publishing, the more I see history repeat itself. Steve Laube and I will often comment to each other about how many of the bestselling authors in the Christian book world are the same today as they were a generation ago. So, this work has a substantial element of “the more things change, the more they stay the same.” What am I looking for in book …

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Category: Agency, Book ProposalsTag: Agency, book proposals

Secrets of a Successful Author Aren’t Secret

By Dan Balowon December 12, 2024
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Because being a book author is more of a self-taught profession, those who are successful at it are often analyzed by aspiring authors to find out how they did it. Sometimes even asking, “What’s your secret?” If an author responds honestly, they will reveal that their pathway to success is not secret, nor does it contain shortcuts or easy-to-follow checklists. I remember watching a documentary …

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Category: Book Business, Common Questoins, Get Published, The Writing Life

Teamwork Makes the Publishing Work

By Dan Balowon November 21, 2024
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One hundred years ago today, Christopher Tolkien was born to Edith and John Ronald Reuel (JRR) Tolkien. He was the third of four children and the youngest son. Christopher was deeply involved in his father’s work, editing it and drawing the maps used in the Lord of the Rings (LOTR) books. At one point, his dad invited him to join the famous writer’s group The Inklings. Here’s an interesting …

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Category: Book Business, Publishing History, The Writing Life

Writing Out of Your Mind

By Dan Balowon November 6, 2024
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To be a successful working author, at some point in time you need to write about things that don’t already exist in your mind. Even Christian writers are not immune to this. If you write about something in the Bible and never learn the context or study the actual meaning of the text, you might be missing something important. Relying on memory or thinking, I know this stuff, can be dangerous. …

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Category: Creativity

Publishing Advice Is Like Political Polling

By Dan Balowon October 17, 2024
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Whenever you encounter information about any subject, the first step is to check the source. Unsurprisingly, a favorable political poll sometimes (often?) originates from a source with a vested interest in or closely aligned with the group most likely to benefit from the good news. There are relatively few unbiased, objective sources of polling research. For the same reason, the first question you …

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Category: Career, Get Published, Trends

Writing History Too Soon

By Dan Balowon October 2, 2024
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Over six and a half years ago, I wrote a blog for this space on the necessity for authors to be students of history. Awareness of past events is important to determine a current context, a healthy perspective, and a sense of how things change (or not). Sometimes, the long-term implications of an event are quite different than initially thought. Most of us can look back on life events with a …

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Category: Career, Personal, The Writing Life

Christian Books Are Not Special

By Dan Balowon September 12, 2024
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Two weeks ago, I outlined some thoughts on why Christian authors are special; but today, we will look at ways Christian books are not special at all. Since the mid-1990s when Internet commerce began eroding sales at Christian bookstores, the uniqueness of the Christian bookselling market has declined to the point where now, for the most part, Christian books play on the same field as every other …

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Category: Book Business, Publishing History
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