031 How to Pitch Your Book at a Writers’ Conference with Bob Hostetler

Here are the show notes for the most recent episode of the Christian Publishing Show.

You can listen to this episode here.


In this episode, recorded live at the 2019 SoCal Christian Writers’ Conference, Bob Hostetler and Thomas Umstattd Jr. discuss how best to pitch your book and how to avoid common writers’ conference mistakes.

About Bob Hostetler

Bob Hostetler is an award-winning author, editor, literary agent, pastor, and speaker. He is the Executive Editor of The Christian Writers Institute. He has co-authored eleven books with Josh McDowell.

12 Ways to Please an Editor

From an author and agent who has been a magazine editor and worked with scores of editors at publishing houses, comes this entertaining and informative one-hour session on how to please an editor…in twelve easy steps (if it were really easy there would be two or three).

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Books Are Still Selling

Despite the desire of many to declare the death of the book, they continue to sell at a breathtaking pace. (New Yorker magazine “Twilight of the Books”  and BBC future – “Are paper books really disappearing?”) According to the “Association of American Publishers’ StatShot Annual Report for Calendar Year 2018,” …

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Fun Fridays – June 28, 2019

You simply have to watch and listen to this video to grasp its genius. You will have to be watching to follow the lyrics. Of course, the music is now repeating in my mind on an endless loop! From the copyright notes: A biblical and ancient Near-Eastern-studies–themed parody of “I …

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What Are Average Book Sales?

by Steve Laube

We recently received the following question:

“What does the average book sell today? An industry veteran at a writers conference recently said 5,000. What??? I know it all depends….but … nowhere near 5K, right?”

My simple answer?

It’s complicated.
It depends.


Average is a difficult thing to define. And each house defines success differently. If a novel sells 5,000 copies at one publisher they celebrate and have steak dinners. If a novel sells 5,000 copies at another publisher you find staff members fearing for their jobs and in total despair.

Let me give you some real numbers but not revealing the author name (and there is a wide variety of publishers represented):

Author 1: novelist – 3 books – avg. sale = 8,300

Author 2: novelist – 12 books – avg. sale = 19,756

Author 3: novelist – 3 books – avg. sale = 7,000

Author 4: novelist – 7 books – avg. sale = 5,300 (Two different publishers)

Author 5: non-fiction devotional – 5 books – avg. sale 10,900

Author 6: non-fiction – 2 books – avg. sale = 5,300

Author 7: novelist – 4 books – avg. sale = 29,400

Author 8: non-fiction – 3 books – avg. sale = 18,900

Author 9: fiction – 7 books – avg. sale = 12,900

Author 10: non-fiction – 5 books – avg. sale = 6,800 (three different publishers)

So you can see it DOES depend. Depends on the author and publisher and topic or genre.

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Fun Fridays – June 21, 2019

Today is the first official day of Summer (June 21), so while you are basking in the warmth of the day, please enjoy this video of a woman who is passionate about grammar. Before watching, try not to laugh at this grammar joke. Did you hear the one about the …

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A Writer’s Stages of Grief

Elisabeth Kubler-Ross didn’t have the writing life in mind when she formulated her now-famous five stages of grief. Her 1969 book, On Death and Dying, was inspired by her work with terminally ill patients. Still, anyone who has written for any length of time—and especially those who have submitted their …

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