The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

Helping to Change the World Word by Word

Home » Blog

Blog

041 How to Sell Christian Books in a Mainstream World

By
Share
Tweet
4

How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books. 

Joining us today to talk about this is Rob Eagar. 

Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books hit the New York Times bestsellers list. In addition, Rob has advised top publishing houses, written five books, and created several online video courses for authors.  

Questions:

  • What challenges do Christians face, selling in a mainstream world?
  • How has the fall of major Christian retail chains changed the way books go to market?
  • How has the rise of Amazon changed things?
  • What tips do you have for authors selling to other Christians through mainstream channels?
  • What tips do you have for authors who want to sell to a mainstream market? 
  • What mistakes do Christian authors make “going mainstream”? 
  • What are some examples of authors doing it right? 

Links:

  • Free Marketing Guide: Get Rob’s 3 FREE e-books about marketing when you join his email list at: RobEagar.com
  • Website: http://www.RobEagar.com
  • Twitter: @RobEagar

Sponsor: Christian Writers Institute

Course of the Week: How to Craft Amazing Blog Posts

Your blog is a key for building a platform, establishing your expertise, and gaining a loyal following. In this special video course Thomas Umstattd Jr. helps you craft the kind of blog posts people want to read and share. Whether you are writing articles for someone else’s site or crafting posts for your own blog, this course will help you get to the next level.

When it comes to blogging, Thomas Umstattd Jr. knows what he is talking about. His two blogs have several million page views and he has also coached authors all over the world who collectively get millions of visitors each year.

Use Coupon code “podcast” to save 10%. 

The post 041 How to Sell Christian Books in a Mainstream World appeared first on Christian Publishing Show.

Leave a Comment
Category:

Four Laws for the Writer of a Book

By
Share
Tweet
19

In 1931 S. R. Ranganathan proposed the Five Laws of Library Science. The theory behind the laws was to help define the principles of any library system. Today I would like to look at the first four of these laws and see how we can apply them to you as a writer. Books Are for Use I like to ask students if a book has any ministry value if it isn’t read. Of course, it doesn’t. And a book can’t be …

Read moreFour Laws for the Writer of a Book
Category:

A New Perspective

By
Share
Tweet
21

When I run errands, I park in the lot’s equivalent of the North Pole, so my car doesn’t get dinged. I walk quickly, with swagger and purpose. I learned to do this in my twenties under the advice of security types who said women can deter attacks against themselves by adopting this attitude. I stride everywhere, thinking nothing of how far I need to walk. I whip around impediments. When I took care …

Read moreA New Perspective
Category:

Where Do You Get Your Ideas?

By
Share
Tweet
38

“Where do you get your ideas?” This question was reportedly posed to Stephen King at a writers conference in New England. His answer may seem harsh, but it’s illuminating: “If you have to ask, don’t become a writer.” Most working writers have little trouble coming up with ideas. In fact, most have more ideas for writing projects than they could possibly complete in a lifetime. Ideas can come from …

Read moreWhere Do You Get Your Ideas?
Category: , , ,

040 What Authors Need to Know About Book Metadata

By
Share
Tweet
1

Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata. Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with Joshua Tallent. Joshua is a metadata nerd who got his start in publishing making ebooks for a …

Read more040 What Authors Need to Know About Book Metadata
Category:

040 What Authors Need to Know About Book Metadata

By
Share
Tweet
0

Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata.  Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with […]
You can listen to this episode 040 What Authors Need to Know About Book Metadata on Christian …

Read more040 What Authors Need to Know About Book Metadata
Category:

Origins of Labor Day

By
Share
Tweet
2

Today the U.S. celebrates Labor Day as a national holiday. For many of us, it used to mark the end of summer and the day before the first day of school. But with many schools starting the year in August, that has been lost. I suspect few don’t know what Labor Day represents other than just a day to go shopping or simply a day off work. I found some material on the official US Department of …

Read moreOrigins of Labor Day
Category: