• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Blog

Blog

It’s Never One Thing

By Dan Balowon May 3, 2016
Share
Tweet
8

Somewhat of a follow-up to last week’s post on the future being a complex mix of everything rather than one magic solution, today we will focus on authors and what it takes to make a successful writing career.

Like everything else in life, it is never one thing. Success is always a result of a variety of things that came together to make it work.

The same is true for something considered less-than-successful. It’s always a combination of things that contributed to a disappointing result.

Last year, I wrote about an author’s focus in their work, dealing specifically with what you write about. “One Thing.” The “one-thing” approach to writing is different than our topic today.

Think of all the things in life where people feel “if only” one thing changed, everything else would fall into line.

IF ONLY:

Everyone had access to excellent and affordable housing

Education

Get vaccinations

No vaccinations

No GMO foods

…and so on.

Authors fall into the “magic solution” trap as well. Any time they start a sentence with “If only” in reference to some element of their book, they are thinking if one thing changed, everything else would improve or instantly transform a disappointment into a success.

A better cover, different interior, a different title, a better editing job, more and better marketing from the publisher, better SEO, and so on.

Maybe the above list was exactly what was needed to be successful. But notice how I listed six things? It is never one thing that makes or breaks anything. It’s a combination of everything.

Oh, and by the way, the quality of writing has something to do with it as well, but there are some wonderfully written books that do not sell and some less-than-perfect books that sell very well, so even the issue of writing quality proves that it is never one thing.

It might be a combination of dozens of factors that cause a book to succeed or not, but the most important factor is not something you can control.

Readers liked it.

They are a slippery group. Like wet bars of soap. We never know what they want or need, because they never know what they want or need. They know it when they see it but can’t describe it ahead of time, so don’t think research is the key to success.

No author researched their way to a best seller. Research looks for the “causal” factor that creates the tipping point. What is frustrating about the “magic cause” is in reality, it just happens. It can’t be planned, bottled and repeated.

Years ago, a Christian book exploded in sales. The propelling factor (magic cause) was a famous Christian singer who held up the book at a concert.

It couldn’t be planned or repeated. And it wasn’t.

When Oprah Winfrey was in her prime, publishers fell all over themselves trying to get an official endorsement. Over a sixteen-year period, over three million books were published in the U.S. and Oprah picked 72 for her endorsement. Doesn’t seem to be a reasonable marketing strategy to me.

All this speaks to the fact that book publishing is an art form and not a science. Scientific pursuits uncover factors that can be controlled and repeated.

Publishing is not completely immune to a scientific approach, but very smart publishing people who do everything right still fail to achieve perfect success because of the issue I mentioned about the reader. Often, they are happy with a 50% success rate.

The reader either liked something or they didn’t. It’s enough to drive you crazy.

If only we could publish books and not have our plans for success hinged on the whim of a reader.

Over the years I’ve heard any number of people joke their business would be a lot of fun if it weren’t for customers. Everyone laughs, but also know how messy it can be, even for a successful business.

So go ahead. Try to figure out the magic formula or the magic pill to publishing success, realizing the greatest factor in that success is not under your control.

 

Leave a Comment
Category: Book Business, CareerTag: Career, Success

A Few Misused Words and Phrases

By Steve Laubeon May 2, 2016
Share
Tweet
31

Three years ago Karen wrote about some “Misused Words and Phrases” but today I thought I’d add to her great list with some that I’ve found troublesome when discovered in a proposal or a book. Penultimate This is carelessly used to mean “the best” or “the greatest.” Penultimate means next to the last in a series or sequence. Not the best of the best. …

Read moreA Few Misused Words and Phrases
Category: Craft

Fun Fridays – April 29, 2016

By Steve Laubeon April 29, 2016
Share
Tweet
1

Horrible Histories presents two sketches… (the second one starts at the 1:48 mark). You could say we are “honoring” Shakespeare’s 400th Anniversary again…. Enjoy! https://www.youtube.com/watch?v=YEIISZf_kwE

Read moreFun Fridays – April 29, 2016
Category: Fun Fridays

Nonfiction Checklist

By Tamela Hancock Murrayon April 28, 2016
Share
Tweet
16

Although I represent many works of quality fiction, I also look for the very special nonfiction project. As you prepare your proposal, here is a four-point checklist that might help determine if yours could work for an agent: A Great Title Lots of nonfiction is geared to impulse buyers. If you can convince a shopper to pick your book up from a spin rack or click and place in a virtual cart, based …

Read moreNonfiction Checklist
Category: Book Proposals, Get PublishedTag: book proposals, Get Published, Nonfiction

The Beauty of First Lines

By Karen Ballon April 27, 2016
Share
Tweet
19

Has it happened to you? That moment when you open a book, let your eyes rest on the first page, and suddenly, you’re transported. Or shocked. Or laughing. Because the very first line has done exactly what the author hoped. It grabbed you, pulling you into the story as inexorably as a Pacific ocean riptide will carry you out to sea. And, depending on the kind of book, it can be equally terrifying. …

Read moreThe Beauty of First Lines
Category: Craft, Writing CraftTag: Craft, first lines, Writing Craft

It’s All About The Reader

By Dan Balowon April 26, 2016
Share
Tweet
9

No matter the issue, everyone is on the lookout for the one new thing that will make everything that preceded it obsolete and make their lives simpler and better. The miracle pill, the new technique, the new technology, the killer-app, the new diet, plug in whatever new, shiny thing you like and life will be better because of it. The reason we look for the one thing is the feeling that if only all …

Read moreIt’s All About The Reader
Category: Book Business, The Publishing LifeTag: readers, The Publishing Life

Honored Again in “Top 101 Websites for Writers”

By Steve Laubeon April 23, 2016
Share
Tweet
18

For the second year in a row we have been honored by Writers Digest as one of the top websites for writers in their new 2016 list. (The full list is only available to subscribers or if you buy the May/June 2016 issue here.) Their annual listing continues to be a great resource to all writers.A special thanks goes to Dan, Karen, and Tamela who work hard each week to explore all things publishing …

Read moreHonored Again in “Top 101 Websites for Writers”
Category: Agency, Awards, News You Can UseTag: Agency, Blog

Fun Fridays – April 22, 2016

By Steve Laubeon April 22, 2016
Share
Tweet
9

To honor the 400th anniversary of the death of Shakespeare we bringeth today’s merrymaking fifth day of thine week. Absolutely brilliant piece by a Christian comedian, John Branyan, wondering what it would be like if Shakespeare wrote “The Three Little Pigs.” My favorite line comes at the 42 second mark:

Read moreFun Fridays – April 22, 2016
Category: Fun Fridays

Platform, Numbers, and Content

By Tamela Hancock Murrayon April 21, 2016
Share
Tweet
46

I love interacting with my blog readers! We enjoy great discussions and excellent questions. Last week I responded in the comments section of the post “What Makes an Agent Say Wow!” and realized later that the answer constitutes its own blog post. This was not the first time I’ve been long-winded, nor will it be the last! I’m posting my response today because the question was posed …

Read morePlatform, Numbers, and Content
Category: Career, PlatformTag: Career, Platform

A Day in an Editor’s Brain

By Karen Ballon April 20, 2016
Share
Tweet
52

How’s that for a terrifying blog title? Okay, so we won’t spend a whole day there. But as I pondered how to give you a glimpse into what freelance editors do, it occurred to me that the easiest, and best, method would be to just let you live in this editor’s brain for a short time. So buckle up, Buttercup–here we go… I’m sitting at my computer, ready to start a substantive, or line-by-line …

Read moreA Day in an Editor’s Brain
Category: Editing, Writing CraftTag: Editing, Editor
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 222
  • Page 223
  • Page 224
  • Page 225
  • Page 226
  • Interim pages omitted …
  • Page 329
  • Next

Sidebar

Get Blog Updates

Enter your email address to get new blog updates delivered via email. You can unsubscribe at any time.

You have Successfully Subscribed!

Grow as a Writer


Find Out More →

Popular Posts

Top Posts on Book Proposals
  • Hints for a Great Cover Letter
  • The Keys to a Great Book Proposal
  • What Steve Laube is Looking For
  • Book Proposals I’d Love to See – Tamela Hancock Murray
  • What I’m Looking for – Bob Hostetler
  • What I’m Looking for – Dan Balow
  • What I’m Looking for – Lynette Eason
  • What’s the Best Way to Submit My Self-Published Book?
  • What Is the Agent Doing While I Wait?
  • God Gave Me This Blog Post
Top Posts on The Business Side
  • When Your Book Becomes Personal
  • The Myth of the Unearned Advance
  • How Long Does it Take to Get Published?
  • What Are Average Book Sales?
  • Can You Plagiarize Yourself?
  • Never Burn a Bridge
  • Who Decides to Publish Your Book?
  • That Conference Appointment
  • Goodbye to Traditional Publishing?
  • Who Owns Whom in Publishing?
  • Ten Commandments for Working with Your Agent
  • Writers Beware! Protect Yourself
Top Series
  • Book Proposal Basics
  • Publishing A-Z
  • A Defense of Traditional Publishing
Top Posts on Rejection
  • The Slush Pile: Enter at Your Own Risk
  • Even the Best Get Rejected
  • Five Reasons Why You May Never Get Published
  • The Unhelpful Rejection Letter
  • Writers Learn to Wait

Blog Post Archives by Month

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media