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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Get Attention with the Right Title

By Tamela Hancock Murrayon August 9, 2012
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 When an agent or her assistant tackles the email slush pile, she sees one subject line after another written by authors vying for attention. Some lines describe the book category, while others make a claim about the author himself. But most include the book’s title. I tell authors not to get attached to titles because all too often, they are changed somewhere between the time the editor takes the proposal to Committee and when the book goes to press. However, putting thought into the title at the proposal stage will help orient us to the book and a really catchy title might excite us enough to open your email proposal right away. Who wants to read a boring book?

Consider these fiction titles:

Rodeo Sweetheart by Besty St. Amant

The Guy I’m Not Dating by Trish Perry

Sketchy Behavior by Erynn Mangum

These titles made me smile and want to learn more.

Non-fiction books work a little differently. Often title is simply descriptive and helps the reader learn right away the benefit the book offers. Some start with a catchy phrase, then use a subtitle to explain the book:

Real: Owning Your Christian Faith by Daniel Darling.

Beyond Me: Living a You-First Life in a Me-First World by Kathi Macias.

Attitude-inize: 10 Secrets to a Positive You by Jan Coates

Notice that the first phrase is a quick reference point for the book’s title, but on its own, doesn’t tell us much about the book. However, the subtitle elaborates on the felt need the book serves.

Another word of advice I give my authors: To avoid confusion, do a search  to see if your title has been used recently. Use the Amazon.com database for a comprehensive history. Then use ChristianBook.com to see what is currently available in the Christian market. In the past, a title used over five years ago was fine to revisit using the same the title (Within reason, of course. Please don’t use something like Harry Potter Got Left Behind).  However, with ebooks never going “out of print,” I have changed my advice. For example, Amazon Publishing recently purchased Avalon Books’s 3000-strong backlist,  meaning many titles will be re-released in ebook form. I’d encourage every author to be as creative and original as possible. Using the heroine’s name in the title often helps for romance, and the hero’s name might save the day for adventure novels.

Having trouble? Ask your critique partners. Poke around the Internet for ideas. Most of all, have fun!

For further help, read Karen Ball’s great three part series on “Finding the Perfect Title.” Part one. Part two. Part three.

Your Turn:

What is your favorite book title? This may or may not be the title of your favorite book.

I can never remember the title, The Effect of Gamma Rays on Man-in-the-Moon Marigolds, by Paul Zindel although I must be alone since this is a famous book and movie. What titles do you have trouble remembering? (Search key words on Amazon to remember!)

Here is a fun list: 276 Best Book Titles. Which titles grab your attention?

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Category: Book Proposals, Marketing, TamelaTag: book proposals, Titles

Kick Discouragement to the Curb

By Karen Ballon August 8, 2012
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I don't know about you, but I loved Steve's blog post on Monday, When the Outlook is Bleak. People out there are HURTING.

I was with a friend a few days ago, a best-selling author who was battling an especially difficult edit. Difficult because the edits weakened the book rather than strengthened it. She'd uttered a series of gut-deep sighs, read me changes that I agreed didn't make sense, and …

Read moreKick Discouragement to the Curb
Category: Encouragement, Get Published, Karen, Personal, Theology, Writing CraftTag: Discouragement, Encouragement

News You Can Use – August 7, 2012

By Steve Laubeon August 7, 2012
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Are Book Covers a Dying Art? - This article from NPR is frustrating. A book designer actually says that someone will not buy a book on the web because of the cover, unlike what happens in a brick and mortar store. I disagree. Covers, even the size of a postage stamp are still a key component to the sound bite of a book's content. Go to this link (please click here) to show anyone how amazing book …

Read moreNews You Can Use – August 7, 2012
Category: News You Can Use, Steve

The Writers Conference Decision

By Tamela Hancock Murrayon August 2, 2012
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The Right Conference?

As you pursue a writing career, one big question is how much time and money to devote to writers conferences. Conferences have many benefits, including the chance to meet face to face with editors and fellowship with writers. Some writers have plenty of time and money and love to attend conferences because the events get them out of the house and they enjoy meeting other …

Read moreThe Writers Conference Decision
Category: Conferences, Get Published, TamelaTag: Writers Conference, writers conferences

Give Yourself a Break

By Karen Ballon August 1, 2012
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Writing is a funny occupation. Seriously. It's funny and crazy and one HECK of a challenge. I've talked with authors in the last week or so who are thrilled to be writing, grateful to be writing, struggling with  writing, being driven CRAZY by writing (or more to the point, fast approaching deadlines). Many days, I'm immersed in the business of writing. Usually I love that. But every once in …

Read moreGive Yourself a Break
Category: Creativity, Karen, Writing CraftTag: Rest, vacation

News You Can Use – July 31, 2012

By Steve Laubeon July 31, 2012
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#1 Secret of Great Writers - Joseph Putnam reveals a secret that everyone should know.

Great Keynote Speech from RWA - Stephanie Laurie graciously posted her rousing keynote presentation on the business of writing. (Thank you Debby Mayne for the link!)

21 Links to Fonts for Self-Publishing - On of the biggest mistakes I see in self published books is the use of the wrong font. This …

Read moreNews You Can Use – July 31, 2012
Category: News You Can Use, SteveTag: E-Books, fonts, Research, RWA, Secrets, Self-Publishing, typesetting, Writing Craft

Fun Fridays – July 27, 2012

By Steve Laubeon July 27, 2012
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Five Guys playing one piano performing the song by One Direction called "What Makes You Beautiful."

Enjoy!

Read moreFun Fridays – July 27, 2012
Category: Fun Fridays, Steve

ICRS Report 2012

By Tamela Hancock Murrayon July 26, 2012
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 This was my second ICRS (International Christian Retail Show) as an agent with The Steve Laube Agency. Once again, the show proved to be a marathon of information, entertainment, new connections, and strengthened friendships.

On a personal note, this year marked my younger daughter's eighteenth birthday so our family devoted Sunday to her celebration. Armed with a new camera, she took many …

Read moreICRS Report 2012
Category: Awards, Book Business, ICRS, Tamela

In Search of Ideas

By Karen Ballon July 25, 2012
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Authors, I’m guessing you’ve heard this question over and over: “Where do you get your ideas?” I know I’ve heard it more times than I can count. Now, if you’re like most writers I know, ideas for possible stories come fast and furious—most of the time. But what to do when you feel as though the idea well has run dusty and dry?

Well! Let me share a few standards that I, and other authors I know, …

Read moreIn Search of Ideas
Category: Creativity, Karen, Trends, Writing CraftTag: Creativity, Ideas

News You Can Use – July 24, 2012

By Steve Laubeon July 24, 2012
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You Might Get Sued for Using that Photo! - Bloggers beware. That photo you snagged for your blog may not be yours to use. This article is a cautionary tale. (Beware, the author writes romance novels for the general market and her book covers are prominently displayed.) Our blog uses crestock.com and istockphoto.com for nearly all our photos. The licenses cost between $1 and $4 for each …

Read moreNews You Can Use – July 24, 2012
Category: Get Published, News You Can Use, Steve
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