What are you doing to counter and grow from the ongoing changes in the marketing of books?
I don’t look at the changes as something to counter, but opportunities to reach an ever-increasing audience with excellent books. I am becoming more savvy about social media, because effective marketing by publishers is becoming more reliant on this new phenomena. I am working more directly with marketing people than in the past.
As you know from reading this blog and keeping up with industry news, few authors have the luxury today of holing up at home, churning out books, without ever interacting with fans. Today, fans expect to find their favorite authors on the Internet. For example, authors should consider becoming active on Twitter. By active, I mean offer a status update at least once or twice a day. Be sure to interact with your fans on Twitter. There are free programs that will schedule Twitter updates like buffer or hootsuite, but don’t rely on them to do all the work for you. Visit your account and talk to people as well. Feel free to follow me on Twitter: @Tamela_Murray.
On Facebook, authors also need a fan page and a personal page. Some authors say, “Oh, I’ve been meaning to switch over to an author page only.” No, don’t close out your personal page because you won’t be able to keep up with your friends. Instead, have two pages. I don’t say my way is perfect but here is what I do: I have a personal page where I offer updates about watching amusing television programs and the birds in my back yard, for instance. You will find writing-related articles and tips and tricks on my business page. I try not to overlap posts. I recommend that authors maintain two pages as well. Is it a lot of work? Yes, but checking in once or twice every business day is not that difficult. You can take off on weekends. The goal here is to have a pleasant relationship with your fans. They want to get to know you. After all, isn’t reaching people the point of being a writer?
Your turn:
What is the most challenging aspect of cultivating an Internet presence?
What is your favorite venue: Facebook, Twitter, Pinterest, Instagram, or something else? Why?
Do you enjoy social media? Why or why not?
Will you share your tips on social media?
