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Helping to Change the World…Word by Word

The Steve Laube Agency

Helping to Change the World Word by Word

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The Writing Life

041 How to Sell Christian Books in a Mainstream World

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How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books. 

Joining us today to talk about this is Rob Eagar. 

Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books hit the New York Times bestsellers list. In addition, Rob has advised top publishing houses, written five books, and created several online video courses for authors.  

Questions:

  • What challenges do Christians face, selling in a mainstream world?
  • How has the fall of major Christian retail chains changed the way books go to market?
  • How has the rise of Amazon changed things?
  • What tips do you have for authors selling to other Christians through mainstream channels?
  • What tips do you have for authors who want to sell to a mainstream market? 
  • What mistakes do Christian authors make “going mainstream”? 
  • What are some examples of authors doing it right? 

Links:

  • Free Marketing Guide: Get Rob’s 3 FREE e-books about marketing when you join his email list at: RobEagar.com
  • Website: http://www.RobEagar.com
  • Twitter: @RobEagar

Sponsor: Christian Writers Institute

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The post 041 How to Sell Christian Books in a Mainstream World appeared first on Christian Publishing Show.

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Four Laws for the Writer of a Book

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In 1931 S. R. Ranganathan proposed the Five Laws of Library Science. The theory behind the laws was to help define the principles of any library system. Today I would like to look at the first four of these laws and see how we can apply them to you as a writer. Books Are for Use I like to ask students if a book has any ministry value if it isn’t read. Of course, it doesn’t. And a book can’t be …

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Where Do You Get Your Ideas?

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“Where do you get your ideas?” This question was reportedly posed to Stephen King at a writers conference in New England. His answer may seem harsh, but it’s illuminating: “If you have to ask, don’t become a writer.” Most working writers have little trouble coming up with ideas. In fact, most have more ideas for writing projects than they could possibly complete in a lifetime. Ideas can come from …

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040 What Authors Need to Know About Book Metadata

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Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata. Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with Joshua Tallent. Joshua is a metadata nerd who got his start in publishing making ebooks for a …

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040 What Authors Need to Know About Book Metadata

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Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata.  Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with […]
You can listen to this episode 040 What Authors Need to Know About Book Metadata on Christian …

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Focus on Your Fans

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Over the years, I’ve been disappointed by a few people I felt should have supported me, but didn’t. They never shared my happiness in victory so I never shared my defeats with them. They weren’t always too mean; but in times of my successes they might say something like, “You must be so proud.” Folks, a person saying this isn’t proud of you. They’re saying you must be proud of yourself. There’s no …

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You Need a Backup Strategy

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Years ago, I was writing on deadline (when am I not?). My work-in-progress was about sixty percent complete when my computer screen went blank. At first, I blamed it on my son. Even when he was in grade school, he was better with computers than I was. He knew it. I knew it. And one day when I fired up my computer for a full day of writing, the startup screen appeared and then disappeared. Shut …

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039 – Book Proposals Tips & Tricks With Chad Allen

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Chad Allen is a writer, speaker, editor, and writing coach. A 20-year publishing professional, he has worked with such bestselling authors as Michael Hyatt and Mark Batterson. He is the creator of Book Proposal Academy, an online course and mentoring and community hub for writers.   Questions: What is a book proposal? What is Pub Board? How to Get A Publishing Board To Buy Your Book …

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