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Home » Trends » Page 6

Trends

2020, Planning a Publishing Odyssey

By Dan Balowon March 15, 2016
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Books are the slowest and least “current” form of communication. News or short-turnaround events are best covered in articles carried in media that can reach an audience quickly. Sure, a book about the Super Bowl can be slammed together with pictures in a few weeks, but it won’t win any awards for literary quality.

Indie publishing has given the impression to many authors that the seemingly endless amount of time traditional publishers take to get a book published has somehow changed from years to weeks, but for the most part, it still takes a long time for a traditional publisher to produce and publish a book.

Three factors are important to understand the lengthy process of traditional publishing and none of them have anything to do with how long it takes an author to write a book.

  1. Your book is not the only one a publisher publishes. The company has a certain capacity in staff and money and they can only handle a certain number of titles at any one time.
  2. Most channels of sales (other than Amazon) need to be informed of coming titles from 4-6 months or more in advance so they can plan their retail promotions and budgets for buying products to carry.
  3. When the author finishes their initial manuscript, it starts a period of work with editors. Sometimes this is easy and goes quickly, sometimes it does not. Since the publisher doesn’t know which will apply in every case, they assume the worst and schedule for it.

Another issue relating to the author writing is the publisher wants to be perfectly confident that the book you wrote is the one they agreed to publish. Once in a while, an author turns in a 250,000-word manuscript on the history of the Ming Dynasty instead of the anticipated 60,000-word manuscript of new recipes for stir-fry.

Let me illustrate how this would affect a hypothetical project. (Keep in mind that some publishers have dozens or hundreds of projects in development at any one time. Yours is not their only book)

Charles Schulz, the creator of the Peanuts comic strip died in February 2000. You want to write a book about how his work affected global culture and have it available well before the 20th anniversary of his death.

  • March 2017 – You come up with the idea and start preparing a proposal with chapter outlines and samples.
  • June 2017 – Your agent is pitching the book to publishers. If you don’t have an agent, add six months. (Start the entire process in September 2016)
  • October 2017 – A publisher buys it
  • November 2017 – You sign a contract
  • December 2017 – The worst month of your life. All the family is in for the holidays and by the time they leave, you are sick of answering questions and talking about the new book deal. (Cousin Frank asks you for a loan so he can start a worm farm)
  • January 2018 – You start writing the book.
  • March 3, 2018 – Neighbor cuts a tree limb that severs your power line and you lose two hours of work.
  • March 3-5, 2018 – writing from the corner Starbucks is too distracting and you just take off a few days until the power comes back on March 8.
  • June 20-July 5, 2018 – Everyone else gets to go to the lake for the summer holiday. You are stuck at home writing.
  • June 24, 2018 – Kitchen sink is clogged, plumber takes two hours to clear it.
  • July 4, 2018 – Fireworks keep you awake all night and you lose two days writing.
  • September 30, 2018 – you meet the required deadline as dictated by your contract. You email the finished manuscript to the publisher. Finally, relief.
  • October 8, 2018 – Publisher asks if you finished the manuscript yet. Confused, you resend it and this time they get it.
  • October 2018-March 2019 – Editing process with publisher. You spend months in a tug-of-war with the editor over creative vision. You are looking forward to the holidays this year, because your uncle Bob’s recollections of how people used to think he looked like Pigpen are less stressful than this editing process.
  • March 2019 – Publisher begins pitching the book to retailers as a Fall 2019 release.
  • March-June 2019 – Book in production. You realize you need some final permissions to use some images. The Schulz family agrees to give to those to you in 48 hours. Two weeks later, the paperwork arrives.
  • June 2019 – Book files uploaded to printer in China
  • Early September 2019 – ship with copies of your book is delayed at the Los Angeles freight terminal due to a labor dispute with longshoremen.
  • Late September 2019 – Printed copies of book finally arrive at publisher and shipped to retailers.
  • Late October 2019 – book released to international acclaim.
  • January 1, 2020 – you make a New Year’s resolution to work four years ahead on your next idea about something that will happen in 2023. (Wait, oh nuts)

 

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Category: Book Business, The Publishing Life, TrendsTag: The Publishing Life, Trends

The Bookstore is Outnumbered

By Steve Laubeon March 14, 2016
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We had a client ask why their book could not be found in the bookstores. It is a common question. One that I tried to answer last year in a post about logistics. Today I’ll approach it from a different direction. The sheer number of books that are being published. Let me start with two sets of statistics. Barnes & Noble (B&N) is the largest retail bookstore in the U.S. Their stores …

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Category: Book Business, TrendsTag: Bookstores, Trends

Ned Ryerson and the Startled Rodent

By Dan Balowon February 2, 2016
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Much has been discussed about the growth (or shrinking) of digital book content delivery. I figured today was the perfect day to put in my two cents. Here is what happened in the last few years, explaining why digital sales have slowed, as told through a little story I conjured up. Avid book reader Barbara got up early one morning, made coffee and sat down to read with her e-reader. She noticed …

Read moreNed Ryerson and the Startled Rodent
Category: Book Business, Economics, TrendsTag: Book Business, E-Books, Economics, Trends

Best Selling Books Sixty Years Ago

By Dan Balowon January 12, 2016
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Continuing my early 2016 focus on sixty years ago, today we will look back at the New York Times bestseller list for January 15, 1956. Fiction ANDERSONVILLE, by MacKinlay Kantor (Won the Pulitzer Prize for 1956) MARJORIE MORNINGSTAR, by Herman Wouk (Made into a 1958 film with Gene Kelly and Natalie Wood) AUNTIE MAME, by Patrick Dennis (Made into a 1958 film with Rosalind Russell playing the lead. …

Read moreBest Selling Books Sixty Years Ago
Category: Book Business, Publishing History, TrendsTag: Bestsellers, Book Business, Trends

Fiction: Don’t Order Flowers Yet – An Evaluation of 2015

By Tamela Hancock Murrayon January 7, 2016
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An Evaluation of 2015: Ours is a tough industry. A lot of writers are rejected. Over and over. The journey to publication seems harder than ever. Available slots in a publisher’s list are fewer and harder to secure. It’s more difficult than ever to make books profitable. Competition is tougher. Only the top authors seem to be making money. What year am I talking about? I think it is 1998. Or was …

Read moreFiction: Don’t Order Flowers Yet – An Evaluation of 2015
Category: Agency, Book Business, Career, TrendsTag: Book Business, fiction, Trends

Five Things that Changed the Publishing World

By Steve Laubeon December 7, 2015
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Over the past twenty-five years ago there have been five things that changed the landscape of the publishing industry forever (the first three below happened in 1995). Amazon.com Dan Balow wrote an excellent piece on this earlier this year. It still is quite astounding when you think about it. In 20 years this little online startup (founded 1995) became the most dominant online retailer in the …

Read moreFive Things that Changed the Publishing World
Category: Book Business, Book Business, TrendsTag: Book Business, Changes, Trends

Ten Most Popular Works of Christian Fiction

By Steve Laubeon November 9, 2015
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I like reading lists of great books in hopes of discovering one I had missed or had not considered reading before. About ten days ago Josh Katzowitz had an article on Newmax listing the top ten most popular Christian novels of all time. Click through to see his comments on each title. Below are his top ten: A Wrinkle in Time – Madeleine L’Engle Christy – Catherine Marshall The End of the Affair – …

Read moreTen Most Popular Works of Christian Fiction
Category: Book Business, Reading, TrendsTag: Christian Fiction, Popular, Reading, Trends

Not Going My Way?

By Dan Balowon November 3, 2015
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In case you haven’t noticed, things in the world are generally not going the Christian-way in politics, law, education, business, marriage, religion…or anything else. Evil seems to winning all around us. American Christians who once thought of themselves as the “moral majority” are now the “imperfect minority.” We thought we could change the world through the ballot box. We were wrong. Call it …

Read moreNot Going My Way?
Category: Theology, TrendsTag: Christian, Theology

Meet Your Reader

By Dan Balowon October 27, 2015
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Every year a report or article appears in the media that show how the youth of our world don’t know very much. They are not speaking of ignorance as in stupidity, but in “not knowing” things simply because they have no first hand experience. Beloit College in Wisconsin has a running list going well into the future of things that college freshman know, or don’t know.  A link to …

Read moreMeet Your Reader
Category: Communication, TrendsTag: Audience, Communication

Does Anybody Read Books Anymore?

By Steve Laubeon October 26, 2015
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This past Thursday the Barna Group released the results of their survey called “The State of Books and Reading in a Digital World.” Feel free to click through to read the report yourself. Meanwhile there are a few observations of my own. Confirms What We Already Know About Gender For the entire 34 years I’ve been in the book industry we’ve concluded that women buy more books than men. The survey …

Read moreDoes Anybody Read Books Anymore?
Category: Book Business, Reading, TrendsTag: Book Business, Reading, Trends
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