Your Average Facebook Post Only Reaches 12% of Your Friends – Exposing yet another challenge to the world of marketing, either through traditional means or through social media.

New French Law Seizes Digital Rights – “Any book published in France–which would include translated foreign-language books–that went out of print in France–not necessarily elsewhere–before 2001, can be scanned into a database.” And then be made available without compensation.

It Has Come to This in Hollywood – GCB. Fire up the TiVo for that one… Good grief.

From Idea to Store Shelf – I love these kind of stories. Shows the incredible “curation” it takes for a good idea to become great and then what it takes to bring it to market. There are many parallels to the writing and publishing industry here.

Give it Five Minutes, Then React to an Idea – A good reason why appointments at a conference are 15 minutes long.

Free Mac Tools That Make Writing Easier – Agree or disagree? What tools do you use? And if you are on a PC, what do you use?

Anatomy of a Successful Press Release – Try writing one for your own book. Discover that it ain’t easy.

Eight Basic Don’ts for the Beginning Novelist – Steve Moore provides some great stuff. Good reminders for those who think they know this already.

This is a very clever ad for the British newspaper, “The Guardian.”

Click to view “The Three Little Pigs.”