Some writers motivate themselves with a “carrot” and others with a “stick.” That is, some use rewards for motivation (i.e., “a Snickers bar if I write 3,000 words today”) and others lean more on—for lack of a better term—punishments (“No soup for you!” Okay, that’s a Seinfeld reference, but I hope you get the gist). I asked some of my favorite authors and clients what works best for them. Here’s …

How can Christian authors sell their books through mainstream channels like Amazon and, even, to mainstream readers? With the close of Lifeway, more and more Christians are switching to mainstream retailers to buy Christian books.  Joining us today to talk about this is Rob Eagar.  Rob is a marketing consultant who has coached over 600 authors. He has helped both fiction and nonfiction books …

In 1931 S. R. Ranganathan proposed the Five Laws of Library Science. The theory behind the laws was to help define the principles of any library system. Today I would like to look at the first four of these laws and see how we can apply them to you as a writer. Books Are for Use I like to ask students if a book has any ministry value if it isn’t read. Of course, it doesn’t. And a book can’t be …

Sometimes in publishing it’s not what you don’t know that gets you into trouble, it’s what you don’t know you don’t know. One thing a lot of authors don’t know to even ask about is metadata. Hold on to your horses, ladies and gentlemen, because today we are going to nerd out about metadata with Joshua Tallent. Joshua is a metadata nerd who got his start in publishing making ebooks for a …