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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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8 Productive Activities for Authors … After Finishing Your Manuscript

By Megan Brownon December 7, 2023
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So, you’ve just completed your manuscript; and the exhilaration of typing “The End” is still coursing through your veins. But before you dive headfirst into the editing process, why not use this interlude to work on several vital activities that will set the stage for your book’s success?

When I finished my first manuscript, the waiting was unbearable. After turning in my pages, the anticipation of things to come and the anxiety around not knowing what to do next nearly drove me crazy. Maybe you’re feeling a little excited but unprepared. Or, maybe you’re a pro and already have the next steps in hand. But if you are looking for a few productive tasks to fast-track you through the waiting, here are eight alternative activities authors can focus on when the manuscript is complete, but editing has not yet begun.

Write a new bio.

Your author bio is your calling card to the literary world. A well-crafted bio can entice readers and pique their interest in your work. Take some time to update or even completely revamp your author bio. Highlight your achievements, personal experiences, and any unique quirks that make you stand out. This is your chance to introduce yourself to potential readers, so make it engaging and authentic.

Get a new headshot.

A professional headshot is a must for any author, especially if you’re planning to build an online presence. Your author photo will appear on your book’s back cover, your website, and across various social-media platforms. Consider investing in a professional photo shoot to capture the essence of your brand and your book.

Identify your target audience segment.

Understanding your target audience is crucial for successful book marketing. Take time to identify your ideal readers. Consider their demographics, interests, and preferences. This knowledge will inform your marketing strategies and help you connect with the right audience.

Research where your target audience reads.

Once you’ve identified your target audience, research where they congregate online and offline. Do they frequent specific social-media platforms, book clubs, or forums? Knowing where your readers spend their time will help you tailor your marketing efforts effectively.

Create a list of potential partners for the launch.

Collaboration can be a powerful tool for book promotion. Start creating a list of potential partners for your book launch. This could include podcast hosts, radio connections, or news outlets that might be interested in featuring your book or interviewing you. Reach out to them with a well-crafted pitch to gauge their interest.

Begin constructing a marketing strategy.

A strong marketing strategy is essential for promoting your book. Use this downtime to begin constructing a comprehensive marketing plan. Outline your goals, budget, and tactics for reaching your target audience. A well-thought-out strategy can make the difference between a successful book launch and a quiet release.

Create a one-sheet, and schedule a book tour.

A one-sheet is a succinct and visually appealing document that provides key information about your book, including the cover, a brief synopsis, and author bio. Creating a one-sheet can help you pitch your book effectively to potential partners and media outlets.

Additionally, consider scheduling a book tour. This can be a virtual or physical tour, depending on your preferences and circumstances. Engage with bookstores, libraries, and online communities to arrange readings, discussions, and book signings. A book tour is an excellent way to connect with your audience and generate buzz.

Compose adjacent blog topics.

Finally, consider generating a list of blog topics related to your book’s themes or your writing journey. Writing blog posts or articles can help you establish your authority in your genre and connect with readers interested in your subject matter. These blog topics can also serve as a valuable content bank for your website and social media.

Completing your manuscript is a monumental achievement, but there’s still plenty of work to be done before your book makes its way into the hands of eager readers. These alternate writing activities can set the foundation for a successful book launch and help you navigate the world of publishing more effectively. So, take a breather, engage in these tasks, and get ready to conquer the next phase of your literary journey.

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Category: Career, Marketing

Are You Sure You Want That Brand?

By Dan Balowon December 6, 2023
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Several years ago, I spoke with an aspiring Christian author who had several good book ideas on a wide range of projects for children to adults but, first, wanted to write about their lifelong struggle with a certain sin issue. Once it was published, they would move on with their life and be a beacon for biblical truth on all sorts of other projects. My initial reaction when they explained their …

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Category: Book Business, Career, Platform, The Writing Life

Your Passion Is Good … but Not Enough

By Bob Hostetleron December 5, 2023
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Decades ago (yes, I’m old, what of it?), I met with a dynamic African American writer in Columbus, Ohio. He was informed and fired up about how few African American boys and young men were readers. “They don’t read,” he said. “They don’t like to read. They don’t want to read. So, I want to write a book for them—” I stopped him. Politely, I hope. I said something like, “I love your passion, but you …

Read moreYour Passion Is Good … but Not Enough
Category: Book Business, Encouragement, Inspiration

Writers Learn to Prepare

By Steve Laubeon December 4, 2023
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Preparation is awfully important if you are planning to climb Mt. Everest. If you show up in a T-shirt, shorts, and flip flops, with a sack lunch, it is likely you will perish during the ascent. The same idea applies to the writer. Preparation is one of the keys to success. There Are No Shortcuts Despite numerous methods for efficiency, there is still no shortcut in writing a great book. It is …

Read moreWriters Learn to Prepare
Category: Craft, Rejection, The Writing LifeTag: Creativity, Rejection, Writing Craft

Fun Fridays – December 1, 2023

By Steve Laubeon December 1, 2023
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A perfect example of how to write a poignant short story. Chevrolet’s new Christmas video is a wonderful way to start the Advent season.

Read moreFun Fridays – December 1, 2023
Category: Fun Fridays

R Is for Reversion of Rights

By Steve Laubeon November 27, 2023
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You’ve published your book with a publisher. But it has been some time since it was published, and it feels like the publisher is no longer interested in promoting your book. Or the book is “old” enough that the publisher isn’t going to spend new money to sell copies but is simply keeping it available. Or the print edition of the book is no longer available, but it is still …

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Category: Book Business, Contracts, Publishing A-Z

November 22, 1963

By Dan Balowon November 22, 2023
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Today marks the sixtieth anniversary of the deaths of three well-known authors: US President John F. Kennedy (he wrote three books before becoming President), C.S. Lewis, and Aldous Huxley. JFK was 46 years old when he was assassinated. In the car driving through Dallas that day, Texas Governor John Connally’s wife turned around and said, “You certainly can’t say that the people of Dallas haven’t …

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Category: Creativity, Encouragement, Inspiration

Cultivating Gratitude, Rest, and Contentment in Writing

By Megan Brownon November 21, 2023
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As the year draws to a close and the holiday season approaches, it’s the perfect time for content creators to pause, reflect, and cultivate gratitude. In our fast-paced world, where the demands of content creation often leave us in a constant state of hustle, the joy of gratitude can be easily overlooked. However, taking a moment to be thankful for the connections, opportunities, and …

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Category: Encouragement, Inspiration, Theology

T Is for Thank You

By Steve Laubeon November 20, 2023
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‘Tis the season in the U.S. to celebrate Thanksgiving and to take a moment to be thankful. Today I would like to thank you. To thank those of you who read our blog regularly either via an email subscription or RSS feed or visiting the site. I am grateful for the time you have invested in reading what we write. Ask any of us, and we will tell you the hours we spend in creating these posts and …

Read moreT Is for Thank You
Category: Agency, PersonalTag: thanksgiving

Fun Fridays – November 17, 2023

By Steve Laubeon November 17, 2023
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Writing is a solo creative venture. Or so it may seem. But sometimes, a collaborative effort can make the solo a chorus. Today’s video is an expression of that community effort. Four people playing one guitar. Brilliant! Who are some people in your life who make your creativity greater because of their contributions?

Read moreFun Fridays – November 17, 2023
Category: Fun Fridays
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