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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Archives for Dan Balow » Page 11

Dan Balow

Searching for Books

By Dan Balowon September 8, 2021
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Online search engines are immensely powerful, often anticipating what you want and asking, “Did you mean _____?” when it doesn’t locate what you typed. This is very helpful because making your book as findable online as possible is critical since online book sales are pretty important!

Making your book discoverable online is all about keywords. Read a good explanation of them by clicking on the link at the end of this post.

A number of elements go into making a book discoverable, but let’s look at only three for now:

Title/Subtitle – Getting really creative and obtuse on the cover can often cause search problems. The most powerful search engines will probably figure it out. But if you include difficult words that are often misspelled by searchers, have a creative combination of words, or have creative spelling can sometimes work against you. Including one or more keywords in the subtitle is important.

Author Name – If you have a common name (John Smith, Sarah Johnson, etc.), you need to be aware of other authors with the same name and how their name appears. You may need to use a middle initial to distinguish it from another person. Do some research for the least confusing author name possible for you. Even people with more uncommon names can run into this problem. With a million or more books published each year worldwide, there’s a better-than-average chance someone has your same name, causing confusion. Once you settle on your author name, don’t change it.

Description – This is where you need to unleash as many keywords and keyword combinations as possible. This is also not as simple as you think. Keywords that are too common won’t help narrow the results much. A book about prayer will return so many results your book will be buried. Keyword combinations are a good tool. Using “prayer in the public schools” is much narrower and more effective.

You want to know how important keywords are? There are companies selling keyword-analysis tools, which recommend keywords and keyword combinations to improve online search results. Search for “keyword generator” online and you will see a number of options.

If you self-publish, you would do well to learn about all this, and not only by reading an article once in a while. Spend some meaningful time investigating.

If you traditional-publish, you have a team of people thinking about this and who can teach you some skills in this area if you are interested. Or just let them handle it.

Making your book discoverable online is not a natural process for a writer. Often it is best to have someone else determine the keywords. Writers might have more of an “aspirational” view of their work, whereas another person would identify keywords from a reader perspective, which tends to be more objective and accurate.

Always keep online searchability in mind. It’s one of the most important things you can do as an author. Good search results are a combination of knowledge and creativity working together to sell more copies of your book.

A good overview of keywords from IngramSpark.

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Category: Book Sales, Branding, Marketing, Self-Publishing, The Publishing Life, The Writing Life

Men Read Too

By Dan Balowon August 26, 2021
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I first wrote about “Writing to Men” in this post five years ago. I still hold the same opinions about this issue, but today I want to take a different angle. One of the many factors explaining why more books are not read by men and more authors don’t write to men is that we tend to view them as a singular group who are all alike. Not so for women, as there are books for just about every life …

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Category: Book Sales, Trends

Author Statement of Faith

By Dan Balowon August 18, 2021
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I hope this isn’t a surprise, but if you put a hundred random, but devoted Christ-followers in a room, you would probably end up with a few differing opinions on a variety of theological issues. Hopefully, the disagreements wouldn’t be related to the essentials of the faith; but I suspect there would be some discussion over what is essential and what is not. As long as we disagree about some …

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Category: Get Published, The Writing Life, Theology

The Pressure Is Off

By Dan Balowon August 5, 2021
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Last week, I wrote about the pressure on writers to write well and compelling enough to gain and keep readers. Today, I promise to take some pressure off. For Christian writers only, if you feel the pressure to affect a reader’s life rests entirely on your own ability to write well, here are some red-letter words direct from the Creator God. From the Old Testament book of Job, chapter 38, verses …

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Category: Book Business, Inspiration, The Writing Life, Theology

The Pressure Is On

By Dan Balowon July 28, 2021
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For anyone creating material in any media, pressure is high, not only to gain users but to keep users. Just because someone subscribes or buys what you create doesn’t mean they are using it. I’ve seen several studies indicating for an average book only 60% that are purchased are ever opened. Let that statistic sink in. And since dedicated e-book devices and smartphones are two-way communicators, …

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Category: Book Business, Technology, The Publishing Life, The Writing Life

Publishing’s Historical Markers

By Dan Balowon July 15, 2021
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Seventy-five years ago this week, The Common Sense Book of Baby and Child Care by Benjamin Spock was first published. That’s Doctor Spock, so relax, Trekkies among us. Only a handful of books published throughout history could have other books written about them. This is one of them. It sold more than 50,000,000 total copies in several dozen languages. From 1946 to the late 90s, most people agreed …

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Category: Historical, Publishing History

Coping With Publishing Conflict

By Dan Balowon July 7, 2021
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Here’s a big secret about book publishers: Human beings work there. Even literary agencies have humans working for them. The myth circulating that asserts agents are ET beings using AI processes is greatly exaggerated. So, for the time being, since humans are still involved in the publishing process, the best way to cope with conflict (author vs. editor, author vs. publisher, author vs. author, …

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Category: Book Business, The Writing Life

Imagining Your Reader

By Dan Balowon June 24, 2021
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Most mass communication originates in solitude. Before delivering a public speech, pressing the Post button on a text-based article or blog, delivering an audio podcast or webinar, or taping a video, the creator of the material sits alone and ponders what they will communicate. During this alone time, a content creator should also be thinking of an audience. For authors, since you are rarely …

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Category: The Writing Life

Original Writing

By Dan Balowon June 16, 2021
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Several years ago, I reviewed a proposal on a subject commonly addressed in Christian books and quickly noticed it was not entirely original.  It wasn’t plagiarized from another author, but the proposed nonfiction book was comprised almost entirely of the best-thinking from other Christian authors on the subject. There was little original thinking by the author. The material quoted from other …

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Category: Book Proposals, Creativity, Get Published, The Writing Life, Writing Craft

Knowing What to Expect

By Dan Balowon June 3, 2021
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Those who cannot remember the past are condemned to repeat it (Spanish philosopher George Santayana). Those that fail to learn from history are doomed to repeat it (Winston Churchill). If you remember the past and learn from history, you can see some things coming a long way off (Dan Balow, Literary Agent). Books acquired by traditional publishers are a best-guess what readers will desire two to …

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Category: Inspiration, The Writing Life
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