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Home » Archives for Dan Balow » Page 37

Dan Balow

Is Christian Fiction Dying?

By Dan Balowon January 28, 2014
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Last year, a couple Christian publishers stopped publishing fiction.  Some publishers are nervous about it and in a wait-and-see mode. Others are excited about growth potential.  The answer to the title question is no, but it is certainly interesting to explore the reason behind such widely diverse opinions on the subject.

NOTE #1: For full disclosure, I am a member of the advisory board for the Christy Awards, had a substantial period of my time in publishing during growth years of Christian fiction and our literary agency is committed to Christian fiction and its authors (as well as non-fiction projects).  Therefore I have an interest in seeing Christian fiction grow both personally and professionally.

NOTE #2:  I am limiting my comments to traditional publishing only, not self-published novels.  

Here is why I think Christian Fiction is causing some publisher-confusion right now:

  1. Fiction is the segment of book publishing most affected by the sales of eBooks. In some cases, 50% of sales can be digital.  Because eBooks are cheaper than printed editions, overall revenues will decrease or remain flat, all the while readership increases. A new model emerges, but it takes a while to adjust from a financial standpoint. (The audio book industry experienced this a few years ago…in a relatively short timeframe, it changed from being a premium priced CD and cassette-based market to a much cheaper digital download product.  Industry revenues actually dropped significantly from one year to the next, even as listening surged)
  2. Relatively small number of titles published – even in good years, the total output of new Christian fictions titles by the main ECPA Christian publishers are not more than 250-300 annually.  (Not counting the various Harlequin Love Inspired and Heartsong lines which publish over 200 per year.)
  3. Limited number of genres published – for reasons that may or may not be obvious, Christian publishers cannot publish in as many genres as a general market publisher.  For instance, erotica will never be a category in Christian publishing, while it is a major category in the general market.

Combine these three things happening at once and maybe we can understand why it is rather confusing time in the Christian fiction category. What can be done about it?

  1. Christian publishers could take a long-term strategic approach to publishing fiction that involves a steady 5-10% annual increase in fiction title output for the next five years. For some publishers this amounts to adding just 1-2 titles per year.
  2. Each publisher could add a new genre in the next two years so they are publishing in more categories.
  3. Limit free and cheap eBooks. The short-term benefit of free and cheap could undermine the category in the long term.
  4. Educate the sellers of Christian fiction to effectively do their work.  Authors can help here.  Don’t assume publishers know everything.
  5. Work to develop new marketing and sales channels.  Author/Publisher partnerships can address this.  Don’t assume publishers have connections everywhere.  They know large channels, authors might know niche channels. So talk!

The Christy’s gave awards in eight Christian fiction categories (nine including First Novel) last year.  As I see the number and type of titles submitted, there is a lot of room for specific category growth. 

Keep in mind, that if readers don’t find what they need in the Christian market, they will look elsewhere and personally, I’d rather they find a lot of great reads among titles from Christian publishers.

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Category: Awards, Book Business, Dan, E-Books, Get Published, TrendsTag: fiction, Trends

Embracing Change – Part Two

By Dan Balowon January 21, 2014
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Last week in my post "Embracing Change," I outlined the six phases that characterize the acceptance of change in our lives and world.  Today, I want to focus on some specifics that you need to consider to adapt to the future.

First, a recap of the six phases when confronted with something new:
Phase One - Dismissed as a fad by those who stand to lose the most or like the status quo.
Phase Two …

Read moreEmbracing Change – Part Two
Category: Book Business, Career, Dan, Get Published, TrendsTag: Book Business, Change

Embracing Change

By Dan Balowon January 14, 2014
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On September 3, 1967 the world changed. It was a day remembered for chaos and disillusionment, despair and confusion.  No, it wasn’t because the last episode of “What’s My Line?” aired on U.S. television.

The above picture is what happened in Sweden the day the country switched from driving on the left to the right side of the road.  Their neighbors, Norway and Finland had already changed, but …

Read moreEmbracing Change
Category: Book Business, Dan, E-Books, Get Published, The Publishing Life

Exceptions are Exceptions Because they are Exceptions

By Dan Balowon January 7, 2014
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You can self-publish a book, sell 10,000 copies in the first week, 50,000 in the second week and be a millionaire in three months.

You can write a book and mail it to a publisher, they publish it without meeting you and you become a wealthy household name.

An antiques dealer can knock on your door and offer you $250,000 for your end table that you bought last summer at a garage sale for …

Read moreExceptions are Exceptions Because they are Exceptions
Category: Book Business, Dan, Get Published, The Publishing LifeTag: Book Business, publishing, Success

What’s Another Word for Thesaurus?

By Dan Balowon December 31, 2013
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On this last day of 2013, I think the best use of this space is to offer up my favorite quotes related to books, writing or from authors. Without further delay from the fun, here they are:

"What's another word for thesaurus?" (Steven Wright)

"This is the sixth book I've written, which isn't bad for a guy who's only read two." (George Burns)

"Some are born great, some achieve greatness, …

Read moreWhat’s Another Word for Thesaurus?
Category: Dan, HumorTag: Humor, Quotes

The Quiet Miracle

By Dan Balowon December 24, 2013
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Jesus Christ being born of a virgin in a stable in Bethlehem over 2,000 years ago was one of greatest miracles by God.  Ranking miracles is a silly pursuit, so I will avoid that, but consider this…

The Creator of the entire physical universe, who existed before time itself, with infinite power, majesty and holiness, restrained all that glory and squeezed himself into a tiny, humble, human baby, …

Read moreThe Quiet Miracle
Category: Christian, Dan, Faith, PersonalTag: Christian, Christmas, Faith

So You Want to Be in Pictures?

By Dan Balowon December 17, 2013
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At some point in their careers, just about every novelist will yearn to see their books on the silver screen.

However, the number of authors who are fortunate enough to have movies made and actually like the final film version, are few and far between.  Movies have been found to be a proverbial “good news, bad news” experience for authors.

An illustration of this is Roald Dahl’s children’s …

Read moreSo You Want to Be in Pictures?
Category: Career, DanTag: Career, movies

A Writing Life – Pearl S. Buck

By Dan Balowon December 10, 2013
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Seventy –five years ago today, Pearl Buck became the first American woman to be awarded the Nobel Prize for Literature.  The king of Sweden gave her the award at a ceremony on December 10, 1938 in the Stockholm Concert Hall.  It read:
“By awarding this year’s Prize to Pearl Buck for the notable works which pave the way to a human sympathy passing over widely separated racial boundaries and for …

Read moreA Writing Life – Pearl S. Buck
Category: Career, Dan, Writing CraftTag: Career, Writing Life

The Right (Size) Stuff

By Dan Balowon December 3, 2013
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One hundred and fifty years ago this fall, President Abraham Lincoln delivered his famous Gettysburg Address on the site of the battle that turned the tide of the American Civil War.  It was 270 words and took two minutes to deliver.

Not as memorable was the 13,600-word oratory by American statesman Edward Everett that lasted for two hours prior to Lincoln’s epic speech. In fact, the program …

Read moreThe Right (Size) Stuff
Category: Craft, Dan, Editing, Get Published, Writing CraftTag: Craft, Writing Craft

Thankful for the Pioneers in Our Industry

By Dan Balowon November 26, 2013
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Yesterday, Steve Laube asked you to thank those who have the most direct connection with readers of books...the retail bookseller.  Steve has Christian retailing in his DNA.  He worked for Berean Christian stores, managing their Phoenix, Arizona locations and was named the Christian Booksellers Association Store of the year in 1989.  You win that award because you balance the business and ministry …

Read moreThankful for the Pioneers in Our Industry
Category: Book Business, Dan, Personal, The Publishing LifeTag: publishing
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