• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » Archives for Steve Laube » Page 13

Steve Laube

I Was Wrong

By Steve Laubeon April 21, 2024
Share
Tweet20
0

“I was wrong.” Three words that are really hard to say…especially in public. In the business community and the marketplace, it takes courage to admit mistakes.

A Famous “Oops”

One of the most famous business mistakes came when Coca-Cola tried to retire the “old Coke” and release a “new Coke” flavor almost exactly forty years ago in April 1985. They shocked the world with a reinvention of their revered flavor. The company had spent millions on market research, taste tests, and focus groups and was certain it was time for a new approach. The backlash was overwhelming. In short order, the company management realized they had miscalculated, and three months later, they admitted their mistake and brought back what is now called “classic Coke.”

Editor and Agent Errors

Ask any group of editors or agents about their biggest “miss” and you’ll hear amazing stories. One of my favorites was an editor who worked for a major publishing company back in the 90s. One day that company had a meeting to consider a new product presentation. The editor recalled the consensus around the room was “Talking vegetables? What a dumb idea!” And that publisher (along with many others) turned down VeggieTales.

There are myriad of famous rejections in literary history. Everything from Harry Potter to The Lord of the Rings to the first five manuscripts by Stephen King.

When a Writer is Wrong

I’m not talking about incorrect research or a poorly constructed sentence. For the writer it can move into some difficult and quite personal matters.

1) Picked the wrong topic for their non-fiction book. One that had already been saturated in the marketplace

2) Didn’t listen to their agent or other counsel that their current work-in-progress novel wasn’t marketable

3) Expecting too much from their publisher and exploding all over their publisher’s inboxes while expressing displeasure

4) Blame Gaming… Blame the editor. Blame the agent. Blame the publisher. Blame the bookseller. Blame the economy. Blame Amazon. Blame the reader. Blame God (!?)

When to Admit it

Donald Keough, the president of Coca-Cola at the time of the 1985 re-branding debacle, talks about that event in his book The Ten Commandments for Business Failure. He writes “It pays to admit that you make a mistake, to admit that you are not infallible.”

As hard as it may be to admit “failure” in this business, sometimes it can be the best thing to do.

We don’t like to acknowledge that we failed. We prefer to present a picture of never-ending success, don’t we?

We don’t like to realize and confess that we lost our temper.
Or that we were too harsh in our criticism of something.
Or that we were impatient with someone who genuinely was asking for help.
Or that we let our ego get the best of us.
Or that we failed to listen carefully.
Or that we made someone else mad because of our unyielding position.

But when should we reveal such weakness? To walk around with “mea culpa” tattooed on our forehead isn’t the answer. In fact, that can end up being a form of false humility.

Obviously, if you know you have wronged someone it is important to set things right, if possible. Clearing the air and requesting forgiveness is vital.

For most writers. in relation to their writing career and calling, the conversation is within. A soul searching conversation where admission of failure is generally viewed as weakness or “giving up.” Instead, it may be better to see it as one of the foundations of learning through mistakes. Learn from them, recognize them as mistakes, and shape the next decision with wisdom and discernment.

Who is wise and understanding among you? Let them show it by their good life, by deeds done in the humility that comes from wisdom. Do nothing out of selfish ambition or vain conceit. Rather, in humility, value others above yourselves. Whoever exalts himself will be humbled, and whoever humbles himself will be exalted.

Commit your work to the Lord, and your plans will be established. “For I know the plans I have for you,” declares the Lord, “plans for welfare and not for evil, to give you a future and a hope.” For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay.

(James 3:13; Philippians 2:3; Matthew 23:12; Proverbs 16:3; Jeremiah 29.11; Habakkuk 2:3)

Leave a Comment
Category: Career, Communication, TheologyTag: Career, Communication

Fun Fridays – April 19, 2024

By Steve Laubeon April 19, 2024
Share
Tweet
16

Clever video about a seemingly lowly device. Avoid connecting the metaphor to theological ideas, but they are present. Instead, think of your journey as a writer and the calling you have to use the gift you have been given and leave God’s mark on the world with the work of your hands. Do any of you use a pencil to write your thoughts? If so, what kind of pencil do you use?  

Read moreFun Fridays – April 19, 2024
Category: Fun Fridays

Deadlines and Taxes

By Steve Laubeon April 15, 2024
Share
Tweet
2

Two certainties in the life of a writer. Deadlines and taxes. You know what a deadline is. It has the word “dead” in it for a reason. In addition to the reality of taxes, the April 15 income tax filing deadline for those living in the United States is intrinsic to the reality. (And since today is April 15, I thought it appropriate to revisit some key bits of information.) What about those taxes? …

Read moreDeadlines and Taxes
Category: Book Business, Legal Issues, Writing CraftTag: Book Business, Contracts, taxes, Writing Craft

Fun Fridays – April 12, 2024

By Steve Laubeon April 12, 2024
Share
Tweet
7

There is no sound in today’s video. You simply have to watch carefully. It is only a minute long. Afterward, you will doubt your powers of observation. [If the video does not appear in your email newsletter, please visit the site itself to view it.]  

Read moreFun Fridays – April 12, 2024
Category: Fun Fridays

Your Writers Conference Appointment

By Steve Laubeon April 8, 2024
Share
Tweet
10

[I’ve posted variations of this article over the years. I hope that by bringing it back to the top of the pile, many of you new readers will see it!] __________ You snagged one of those valuable 15-minute appointments with an agent or an editor at a writers conference. Now what? What do you say? How do you say it? What do I bring with me? And what does that scowling person on the other side …

Read moreYour Writers Conference Appointment
Category: Book Business, Book Proposals, Conferences, Pitch, Pitching, Writing CraftTag: Book Business, Conferences, Get Published, Pitching, Proposals, Rejection

Fun Fridays – April 5, 2024

By Steve Laubeon April 5, 2024
Share
Tweet
29

Someone captured a video of me teaching a group of writers about contract law. We discussed topics like indemnification, moral turpitude, the statutory right of termination, and more. Unfortunately, the only thing the writers actually heard is what you hear in the video. The navy blue outfit I wore that day seemed appropriate at the time. Sorry. Enjoy! [If you cannot see the video in your email, …

Read moreFun Fridays – April 5, 2024
Category: Fun Fridays

April Tool’s Day

By Steve Laubeon April 1, 2024
Share
Tweet
20

I decided not to try and trick you on April Fool’s Day with something like “Steve Laube buys yet another shiny industry business. This time he bought the entire out-of-print catalogs from Nomas Telson, Zyndale, and Tondervan. Included in the purchase was the New International Christian Standard Living Message Bible (NICSLMB).” Instead, I thought about which reference book I use …

Read moreApril Tool’s Day
Category: Book Review, Craft, Creativity, Personal, Reading, Steve, Writing CraftTag: Book Review, Craft, Creativity

What Do You Do When Your Technology Fails?

By Steve Laubeon March 25, 2024
Share
Tweet
26

Today, I tell the story of an author’s tragedy. We had a client who lost their entire manuscript the day of their deadline. Poof. It was gone. Their thumb drive malfunctioned too; it was empty. Because they had borrowed a laptop, the author didn’t know it was programmed to empty the trash each time it was rebooted. The author had moved the manuscript to the trash after emailing it to …

Read moreWhat Do You Do When Your Technology Fails?
Category: Book Business, Career, Technology, The Writing LifeTag: Book Business, Career, Technology, The Writing Life

Fun Fridays – March 22, 2024

By Steve Laubeon March 22, 2024
Share
Tweet
14

I love to find creative expressions by creative people. Today’s video is a duet playing “Tocatta and Fugue in D Minor” by Bach … on glass. Yes, the video is over 10 minutes long; but at least enjoy the first two minutes, which is the most familiar part of the music. Imagine if this were played instead of the organ in Phantom of the Opera. It would be a completely different …

Read moreFun Fridays – March 22, 2024
Category: Fun Fridays

When You Are on the Bench

By Steve Laubeon March 18, 2024
Share
Tweet
18

The NCAA Basketball Tournament is upon us, with lots of drama accompanying March Madness. As you watch a game, of any team sport, the focus is on the players in the contest. The camera follows the stars and their every move. What you rarely do is watch the bench or the players on the sidelines. I find this to be a fascinating metaphor for the writing and publishing “game.” There are …

Read moreWhen You Are on the Bench
Category: Book Business, Career, Encouragement, Writing CraftTag: Career
  • Previous
  • Page 1
  • Interim pages omitted …
  • Page 11
  • Page 12
  • Page 13
  • Page 14
  • Page 15
  • Interim pages omitted …
  • Page 134
  • Next

Sidebar

Get Blog Updates

Enter your email address to get new blog updates delivered via email. You can unsubscribe at any time.

You have Successfully Subscribed!

Grow as a Writer


Find Out More →

Popular Posts

Top Posts on Book Proposals
  • Hints for a Great Cover Letter
  • The Keys to a Great Book Proposal
  • What Steve Laube is Looking For
  • Book Proposals I’d Love to See – Tamela Hancock Murray
  • What I’m Looking for – Bob Hostetler
  • What I’m Looking for – Dan Balow
  • What I’m Looking for – Lynette Eason
  • What’s the Best Way to Submit My Self-Published Book?
  • What Is the Agent Doing While I Wait?
  • God Gave Me This Blog Post
Top Posts on The Business Side
  • When Your Book Becomes Personal
  • The Myth of the Unearned Advance
  • How Long Does it Take to Get Published?
  • What Are Average Book Sales?
  • Can You Plagiarize Yourself?
  • Never Burn a Bridge
  • Who Decides to Publish Your Book?
  • That Conference Appointment
  • Goodbye to Traditional Publishing?
  • Who Owns Whom in Publishing?
  • Ten Commandments for Working with Your Agent
  • Writers Beware! Protect Yourself
Top Series
  • Book Proposal Basics
  • Publishing A-Z
  • A Defense of Traditional Publishing
Top Posts on Rejection
  • The Slush Pile: Enter at Your Own Risk
  • Even the Best Get Rejected
  • Five Reasons Why You May Never Get Published
  • The Unhelpful Rejection Letter
  • Writers Learn to Wait

Blog Post Archives by Month

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media