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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Archives for Steve Laube » Page 131

Steve Laube

A Defense of Traditional Publishing: Part One

By Steve Laubeon April 12, 2011
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INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest round of assault.

The source of the overall criticism can be found in the e-book revolution and the invention of print-on-demand (POD) printing. Book Publishing used to be a difficult and expensive proposition but has become a valid do-it-yourself option. Consequently anyone can publish a book, so why be beholden to the major publishers?

Please realize that I understand both sides of the equation. After all I founded ACW Press in 1996 B.G. (“Before Google”) to help authors self-publish (the company was sold quite some time ago). I can effectively argue for the choice to self-publish as well as argue for the choice to pursue traditional publishing. Both have their place.

What has troubled me these past few months has been the vociferous rejection of the traditional publishing method as antiquated, inefficient, top heavy, corporate-driven, and uncaring about author’s financial well-being or their content. A vocal few have declared the “system” broken and walked away, either as a rebel, angry at the “man,” or as a risk-taker believing that going alone is the key to publishing success. Whether their rebellion has merit only time will decide.

Meanwhile over the next few weeks (one per week) I would like to recite the things traditional publishers are doing right. There is no agenda other than creating a conversation and a counter to some of what is being written about our industry.

Part One: Introduction

Part Two: Curation

Part Three: Editorial

Part Four: Design

Part Five: Infrastructure

 

 

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Category: Book Business, Career, Defense of Traditional Publishing, The Publishing LifeTag: Book Business, Digital Books, E-Books, Get Published, rumors, Traditional Publishing, Writing Craft

Book Trailers: Vital or Wasteful?

By Steve Laubeon February 17, 2011
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Book trailers, if done well, can be a cool component to the marketing of your project. If done poorly or if done cheaply they do very little to impress a potential reader.

Most authors love to see their work done this way. In some ways if feels like the story has made it to the "big screen."

But does it sell books? When was the last time you clicked and then bought because of the trailer?

Read moreBook Trailers: Vital or Wasteful?
Category: Branding, Marketing, Platform, TrendsTag: book trailer, Trends

Count Your Many Phrases

By Steve Laubeon February 10, 2011
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We all have our pet phrases and they can inadvertently sneak their way into our manuscripts. Yesterday I came across a marvelous web site that can help you discover how often your repeat a particular phrase in your article or manuscript.

Using the Phrase Frequency Counter online, you can actually track what phrases you overuse. It is also a great way to pick out those clichés that can creep …

Read moreCount Your Many Phrases
Category: Editing, Grammar, Writing CraftTag: Creativity, Writing Craft

New and Improved

By Steve Laubeon February 8, 2011
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After more than a month of work we are excited to announce the launch of our new and improved web site!

Please take a look around and tell us what you think...and if you find any bothersome glitches. Feel free to leave your comments.

Kuddos to Thomas Umstattd and his team at Authormedia.com for their work. They bent over backwards and put up with my obsession over the most minute of details …

Read moreNew and Improved
Category: AgencyTag: Personal

What was on Your Bestseller List?

By Steve Laubeon January 11, 2011
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What was the bestselling novel or non-fiction book the week you were born? Follow this link to a delightful search engine on Biblioz, an Australian company. Make sure you type the date first (not the month).

It is a bit startling to see how fleeting the popularity of books can be. They were the most popular in the country at the time! But I have to admit that I don't recognize most of the …

Read moreWhat was on Your Bestseller List?
Category: Publishing A-Z, TrendsTag: Book Business, Bookselling, Personal, Trends

Book Tour Lesson: Listen to Publisher

By Steve Laubeon January 10, 2011
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Melanie Benjamin, author of Alice I Have Been, reflects on book tours, in an article for the Huffington Post.  Especially the difference between the one she put together herself several years ago and the one she is currently doing with the help of her publisher.
"I've also learned to listen to my publisher. When a bookstore contacts me personally about an appearance, I pass the request on to my …

Read moreBook Tour Lesson: Listen to Publisher
Category: Book Business, Career, MarketingTag: book tours, Marketing, publisher

Someone Hacked My Website

By Steve Laubeon December 22, 2010
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And a "Merry Christmas" to me... (sarcasm dripping).

In the last 24 hours someone hacked my web site by utilizing a security hole in my host server. They didn't need even my password! They were able to piggyback on these blog posts and added 853 scripts to my web site redirecting visitors to malicious sites. These little beasts are also known as Malware.

Read moreSomeone Hacked My Website
Category: AgencyTag: Agency, Hacked, Website

Lawsuit over Hyperlink?

By Steve Laubeon December 20, 2010
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In Canada a man is suing another person for linking to allegedly damaging web content on a web site (the suit is currently before the Canadian Supreme Court).  A big "thank you" to Mac Slolcum for writing about this issue last week. In his article Mac asks the pertinent question, "Is a link on your web site equivalent to an endorsement of that content?" Think about it for a second. If you click …

Read moreLawsuit over Hyperlink?
Category: Book Business, Legal IssuesTag: Endorsements, Facebook, Internet Usage, Marketing

All About E

By Steve Laubeon December 17, 2010
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This was the year of the E word. "E-Books." The topic replaced the other "e" word...the Economy...as the number one topic among authors, editors, publishers and agents. And the news media reported every nuance with breathless excitement. The iPad, the iPhone4,  the Droid, the avalanche of tablets, the Kindle, the Nook, and a deluge of e-reading devices, all commanded our time and attention.

But …

Read moreAll About E
Category: Book Business, E-Books, Get Published, TrendsTag: Book Business, Digital Books, E-Books, Get Published, Trends

E-Book Buyers Buy More Books

By Steve Laubeon November 18, 2010
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New research by the Book Industry Study Group (BISG) has made some interesting discoveries.

E-book consumers say they are buying more books overall, but fewer in print, and are decreasing their total dollars spent
More than 40% of e-book readers have reduced the number and dollars spent on hardcovers and paperbacks.
Retailers are becoming more important than publishers as a source of …

Read moreE-Book Buyers Buy More Books
Category: Book Business, E-Books, TrendsTag: Book Business, E-Books, Trends
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