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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Archives for Steve Laube » Page 69

Steve Laube

Three Significant Announcements Regarding E-books and Audiobooks

By Steve Laubeon January 29, 2018
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Last week there were three significant announcements from Apple, Google, and Walmart of interest to all authors. First the three bits of news and then a few observations.

Apple
Apple announced that their iBooks app is being renamed to simply Books. Accompanying it will be a complete redesign of the reading app, their store, and the addition of an audiobook tab to make it easier for users to access their audiobook library. You will see the new design roll out over the next few months.

The audio tab is significant because last year Audible (owned by Amazon) and Apple ended their exclusive global digital audiobook agreement. There were competition complaints from the German Publishers and Booksellers Association, plus an investigation was started by the European Commission. The result is that Apple will now compete with Amazon for audiobook sales. A category that is growing very fast.

Last month, to head this new initiative, Apple hired Kashif Zafar, who was the senior VP at Audible (Amazon) and before that was the content VP at Barnes & Noble for their Nook division.

Google
Google announced they too will be selling audiobooks via their Google Play Store. As of today they are offering 50% off your first audiobook purchase. They are launching with a long list of best-selling audiobooks priced at under $10. In addition they will allow buyers to share their purchases with up to five family members at no extra cost. Google Play focuses on individual audio book sales in contrast to the subscription model of Audible.

Walmart
Walmart announced their new partnership with Kobo, the ebook retailer that is a major player in Canada (with about 60% of digital book sales). (Kobo is actually  one of the e-book and audiobook divisions of Rakuten, a Japanese e-commerce company, which also owns OverDrive.) Kobo’s e-reading devices have been available in the U.S. for a long time, but have struggled competing with Amazon’s Kindle, the smartphone, and the Nook from Barnes & Noble.

Kobo offers over six million e-books and audiobooks in their catalog which means those will become part of the online store of Walmart.

It is also assumed that Walmart will begin selling the Kobo e-reader device in their 4,600 locations. Walmart sold the Sony Reader a long time ago and also has previously sold both the Kindle and the Kobo. It will be interesting to watch those displays to see what devices they will be offering this Summer.

What Does This Mean?

The first thing that comes to mind? Books are selling and are a profitable source of revenue! Otherwise none of these e-commerce giants would invest in them. That is great news.

Second, these major companies are unwilling to cede market dominance to Amazon. Competition is a good thing for consumers.

Third, this means more opportunities for ebooks and audiobooks to be sold.

Fourth, audio is a common thread in all these moves. The category is no longer an afterthought. In case you had not heard, the latest premium Kindle dedicated e-reader device (the Oasis) is designed to also play audio books. Using Bluetooth technology the user can switch between audio and text with both remaining synced.

Fifth, seemingly left out is Barnes & Noble. But they already have their Nook e-reader and sell e-books online. However, they did have an announcement of their own. They changed the name of their self-publishing platform from Nook Press to Barnes & Noble Press. They redesigned their entire publishing web site and increased royalties to the authors.

Technical Matters as a Reminder

A reminder to everyone. There are two types of ebook formats.
1) the Kindle format used exclusively by Amazon. It is technically a .mobi file. Mobi and Kindle are nearly synonymous. One is the file (mobi), the other is the device or app that reads the file (Kindle). The file is proprietary to Amazon and can only be read using the Kindle reader, app, or online software. It provides the exclusive ecosystem controlled by Amazon.
2) the ePub format used by everyone else (Apple, Kobo, Nook, etc.)

Please be sure to understand the difference. You cannot easily read an ePub file on  Kindle without some conversion. You cannot read a mobi (Kindle) file on an epub reader. But you can read an ePub file on any non-Kindle device (Kobo, Nook, Apple, etc).

Note however, that although the ePub file is universal, each ebook retailer can require some massaging of the file to fit their specific requirements.

Indie Authors Must Decide

If you self-publish as an Indie author you have a decision to make. According to AuthorEarnings, Amazon controls over 80% of the e-book market in the U.S. For Indie authors Amazon offers many incentives to publish their ebooks exclusively with them. And if the author also has an audio version Amazon’s Audible division is even more dominant in the marketplace.

Thus the decision. Do you go exclusive with Amazon? Or do you expand your offerings? Up until now the Indie author didn’t risk losing too many U.S. sales by staying within Amazon’s system. But with Walmart making the entire Kobo catalog a part of their site and Apple renewing their interest, the Indie author could be leaving sales on the table if they remain exclusive.

I’d be curious to know what our readers plan to do.

Over at The Christian Writers Institute we publish The Christian Writers Market Guide and a few other books on writing. From the beginning I wanted our print books and ebooks available everywhere, which is the same philosophy the major traditional publishers follow.

To help with this, we use Draft2Digital.com to handle all our non-Amazon e-book sales. It is a one-stop shop and has a user-friendly interface and reporting system. Our non-Kindle user customers are grateful we make the books widely available. Recently Draft2Digital added support for Amazon Kindle files as well.

 

 

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Category: Book Business, Book Sales, E-Books, Economics, News You Can Use, The Publishing Life, TrendsTag: Audio Books, Book Sales, ebooks, Technology

Fun Fridays – January 26, 2018

By Steve Laubeon January 26, 2018
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Doing what you love for 70 years? Priceless. May this inspire you today.

Read moreFun Fridays – January 26, 2018
Category: Fun Fridays

How Do You Count Lifetime Book Sales?

By Steve Laubeon January 22, 2018
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A key element in a book proposal is your sales history. Of course, you can ignore this if you’ve never published a book before. But if you have published, either with a traditional publisher or independently, your sales history must be included in your next book proposal. Here is an example: Sales History: The Bestest Book Ever (XYZ Publishers, 1996) – 12,449 sold The Other Bestest Book I Wrote …

Read moreHow Do You Count Lifetime Book Sales?
Category: Book Proposals, Book Sales, Get Published, MarketingTag: book proposals, Book Sales, Independent Publishing, Traditional Publishing

Fun Fridays – January 19, 2018

By Steve Laubeon January 19, 2018
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Could you make a paper airplane out of a manila folder? Maybe. But doubtful it would look like this. I found this story to be a metaphor for those who write. Those who choose each word carefully with the precision of an x-acto knife. Painstakingly crafting their art over years. And being unafraid to delete what doesn’t work.

Read moreFun Fridays – January 19, 2018
Category: Get Published

Morality and the Book Contract

By Steve Laubeon January 15, 2018
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Seven years ago I wrote a post about the morality clause in book contracts. It was met with a collective yawn. Today the landscape is a little different and I hope you will take the time to read this carefully. From Hollywood suddenly trying to find a moral compass to corporations trying to define bad behavior, the issue has become the latest buzzing conversation. The issue is not one to be …

Read moreMorality and the Book Contract
Category: Contracts, Legal Issues, The Publishing Life, The Writing LifeTag: Contracts, Legal Issues, moral turpitude

Fun Fridays – January 12, 2018

By Steve Laubeon January 12, 2018
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A fun video to start of the new year. Get your toes a tappin’.

Read moreFun Fridays – January 12, 2018
Category: Fun Fridays

A Year in Review – A Look at 2017

By Steve Laubeon January 8, 2018
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I find it a healthy exercise to review the past as it can be encouraging to note progress and look at the foundation for the future. The Industry Our industry continues to create tremendous books but few new ones “break out.” It is hard to gain the attention of readers and buyers in our media-saturated society. And yet books continue to sell! It was almost a foregone conclusion, so in February …

Read moreA Year in Review – A Look at 2017
Category: Agency, News You Can Use, Personal, The Publishing Life, The Writing Life, TrendsTag: Agency, News, Trends

For the New Year: Define Success

By Steve Laubeon January 1, 2018
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Sometime this week, spend 30 minutes listening to this “Write from the Deep” podcast. Hosted by Karen Ball and Erin Taylor Young, they had me as a guest to discuss how writers define success. My hope is that the message is one that will resonate with you throughout the new year. You can visit the web site to listen to the interview, read a synopsis of this conversation, and to …

Read moreFor the New Year: Define Success
Category: The Writing Life, Theology

Fun Fridays – December 22, 2017

By Steve Laubeon December 22, 2017
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A gorgeous arrangement, answering the question “What if Bach had written ‘O Holy Night’?” The young lady singing is Lexi Walker – age 15. May you have a blessed Christmas and a Happy New Year! [Our blog will take a two week break and resume on January 9th.]

Read moreFun Fridays – December 22, 2017
Category: Fun Fridays

The Gift of Readers

By Steve Laubeon December 18, 2017
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I thought it apropos to talk about gifts during this Christmas season. There is one gift in particular that has been given to us year round. You. As a reader of this blog you give us the gift of your time, energy, and attention. According to Google Analytics there have been over 70,000 users who have visited our site more than once this year. I had no idea. If only one percent of those returnees …

Read moreThe Gift of Readers
Category: Agency, PersonalTag: Agency, Christmas, Gift, readers
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