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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Familiar, Reliable, and Beautiful

By Tamela Hancock Murrayon June 20, 2019
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Recently, I had the chance to shop in a clothing store in Europe. Basking in novelty, I noted that my observations sharpened.

Reading the names of the designers as I passed, I realized I didn’t know many of them. Not that I’m exceptionally knowledgeable about designers, but I have a good idea about fashion visions from many stocked in my haunts back in the States.

I dismissed well-crafted, extraordinary items, no doubt. But since I didn’t know the designers, my gaze didn’t linger. Only when I spied designers I knew did I pause to observe, taking joy in familiar, reliable, beautiful offerings.

I couldn’t help but note that this is the way many readers shop. Perusing shelves or the internet, they glaze over books by authors they don’t know. No doubt, many of the books they ignore are well-written, fascinating, and helpful. But readers who aren’t familiar with the author may move on to someone else they know and love.

Don’t most people shop for all sorts of items this way, looking for the familiar, the reliable, the beautiful?

Building name recognition is why publishers ask authors to take the time to establish their audience through engaging with readers, along with writing amazing books. Traditional publishers assist authors in building name recognition and brand in the hopes that readers will go into stores and online looking specifically for those books.

As an author, strive to be familiar, reliable, and beautiful.

Your turn:

Which authors do you find to be familiar, reliable, and beautiful?

 

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Category: Marketing

A Writer’s Stages of Grief

By Bob Hostetleron June 19, 2019
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Elisabeth Kubler-Ross didn’t have the writing life in mind when she formulated her now-famous five stages of grief. Her 1969 book, On Death and Dying, was inspired by her work with terminally ill patients. Still, anyone who has written for any length of time—and especially those who have submitted their work to a critique partner, editor, or agent—can easily see the applicability of those stages: …

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Category: The Writing Life

029 Pros and Cons of Traditional Publishing

By Thomas Umstattd, Jr.on June 18, 2019
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Should I pursue traditional publishing for this book? This is one of the most common questions writers ask. The answer is almost always, “It depends.” What does it depend on? That is what I will discuss in this episode of the Christian Publishing Show. But first, a quick personal update. Pros of Traditional Publishing The publisher edits, packages, and markets the book. Gatekeepers help protect …

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Category: The Writing Life

029 Pros and Cons of Traditional Publishing

By Thomas Umstattd, Jr.on June 18, 2019
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Pros and Cons of Traditional Publishing
You can listen to this episode 029 Pros and Cons of Traditional Publishing on Christian Publishing Show.

Read more029 Pros and Cons of Traditional Publishing
Category: The Writing Life

Agent-of-the-Year Finalists

By Steve Laubeon June 17, 2019
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I am so very proud of Tamela Hancock Murray and Bob Hostetler. They have both been named as finalists for the Agent-of-the-Year award given annually by ACFW (American Christian Fiction Writers – acfw.com/award_recipients). Tamela won this prestigious award in 2017 and is honored to be a finalist again. This is Bob’s first time being a finalist; and he replied to the news in typical …

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Category: Agency, Agents, Awards

Fun Fridays – June 14, 2019

By Steve Laubeon June 14, 2019
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Today is a series of photos that create a picture of the writing life: What prospective authors think the road ahead is like: What the road is actually like: Then you send your proposal to Steve Laube: And your best-laid plans go awry: Life ambushes you without warning: But you persevere: Achieve your goals: And all is right in the world because God is sovereign over all things:  

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Category: Fun Fridays

Book Proposal Basics: Synopsis, Series, and Sample

By Tamela Hancock Murrayon June 13, 2019
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These items are self-evident, but I really can’t leave them off. The synopsis, or summary, and writing sample, at least, must appear in any proposal, be the proposed book fiction or nonfiction. The series potential is always a good idea to show you want a career in publishing. Synopsis (aka Summary)      Fiction: Remember these are not rules, they are guidelines. Many editors want three pages …

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Category: Book Proposal Basics

A Writer’s Hymn

By Bob Hostetleron June 12, 2019
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A Writer’s Hymn (based on and drawing from a hymn by Frances Ridley Havergal)   Take my life, and let it be consecrated, Lord, to Thee. Take my moments and my days; let them flow in ceaseless praise. Take my hands, and let them move at the impulse of Thy love. Take my intellect, and use every power as Thou shalt choose.   Take my keyboard, and my screen; my desk and office chair, My …

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Category: Inspiration

028 2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan

By Thomas Umstattd, Jr.on June 11, 2019
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What are the trends in Christian publishing? What is hot? What is not? And what’s up with those millennials? We talk about all this and more in this episode of the Christian Publishing Show. Joining us today is Michial Miller a Christian Publishing Expert at NPD BookScan, studying the Christian Market, as well as the Academic and Trade Markets. What is the NPD BookScan? Where do you get your data? …

Read more028 2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan
Category: The Writing Life

028 2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan

By Thomas Umstattd, Jr.on June 11, 2019
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2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan
You can listen to this episode 028 2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan on Christian Publishing Show.

Read more028 2019 Trends in Christian Publishing With Michial Miller of the NPD BookScan
Category: The Writing Life
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