As more and more people work from home full-time, the lines are blurred like at no other time.
For writers, mixing personal and professional lives often doesn’t go well.
Years ago, I recall speaking with a young man who owned a store that was part of his family for several generations; and he and his young family lived in a nice apartment located upstairs from the store.
To me, who at the time commuted 30 minutes each way to work, it seemed like an ideal arrangement.
I quipped, “You certainly save money on gas commuting to work each day!” He smiled but then made a semi-whispered comment that it would be nice to put some space between his personal and work lives.
Today, many of us live with blurred lines dividing our work and personal commitments. For certain, it’s affected the way writers view their social-media work. I think it is important to keep personal and professional social media separate.
In one, you put pictures from the latest vacation or grandkids or a sunset. On the other, you stick to your brand, whatever it is, and don’t merge the messages.
If you are an author and can have only one of these, make it the author page. With our ability to exchange messages and pictures with our friends on phones, maybe a personal social-media effort is only added work for someone with a professional page. At best, it confuses your audience. At worst, it opens you up to uncomfortable interactions with people who are better kept at arm’s length.
In a sense, you need to start acting as if you are well-known before you might become well-known. Most high-profile people keep their personal lives far away from social media. Unless they are completely self-absorbed and desire any attention. (I wonder what the record is for hyphenated words in a paragraph?)
All of this points to the need to establish and closely manage your author brand.
What are you known for?
What do you want to be known for?
If you write travel books, then, yes, post pictures of your travels.
If you write books about food, then post pictures of your lunch.
Frankly, you should not want people to know where you went on vacation or had lunch. These days, when creepy and strange things are happening every day, putting a good deal of space between your personal and professional social media is something to strongly consider.
If this is confusing to you, take a workshop on author branding. If you don’t have a clear sense of what your author brand is, I recommend you stop posting anything on social media until you get it settled in your mind.
Issues like this are why this agency keeps this blog going and why Steve Laube owns the Christian Writers Institute. Sure, writing is a creative venture; but without some framework, it can become less than it could be.
Without a clear idea of your brand, you might be wasting a lot of time building something that won’t help you sell books.
