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The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 2

Book Proposals

7 Most Common Mistakes Writers Make

By Bob Hostetleron October 1, 2025
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An insightful writers conference attendee recently asked me to list the most common mistakes writers make. (She was insightful mostly because she was talking to me instead of some other author or agent at the conference, but also because it’s a good question.) I attempted an answer in the moment but have since come up with a few more.

These are not primarily writing mistakes, mind you. Those are easy to list. Such as “too many adverbs or adjectives” or pairing a singular antecedent with a plural pro-cedent. Or using words such as “pro-cedent.” These are primarily writing-and pitching-for-publication mistakes, which agents and editors see often.

  1. Hurry is a writer’s Enemy #1. Being in a hurry as you write, and in a hurry to publish, has scarred or scuttled many a promising writer, since it often leads to Mistake 2.
  2. Publishing too early, and poorly. Yes, I know it’s not fair that the world should have to wait another day, month, or year to benefit from your inspired words. But speaking as an agent, it’s much, much easier for me to successfully pitch a debut project than a second project after the first was published (and therefore sold) poorly.
  3. Claiming unique inspiration. Sure, we all know (or hope) that God is involved in the writing process but claiming that yours is directly or uniquely inspired by Him tends to prompt more questions than it answers. Such as why God didn’t do a better job.
  4. Not nailing the hook. I’ve said often (such as here): nail the hook, and you nail the book. A good hook promises something unique, original, and compelling, something agents, editors, and readers haven’t seen before. Or seen expressed quite that way.
  5. Pitching a “cross-genre” or “genre-bending” book. Genre is important to readers and to publishers. Genres in publishing exist for a reason, and writers ignore or mix them at their peril.
  6. Pitch an unmarketable word count. Similarly, specific genres tend to have standard lengths. A children’s board book runs about 100 words; a picture book maybe 300. A middle grade novel might be 30-40,000; a YA novel 60-80,000. For a Christian living book the sweet spot is, say, 70,000. And a fantasy novel might go beyond 100,000 words, but few other things do. Yet I see occasional pitches for books of 5,000 words or 200,000, which suggest the writer hasn’t done his or her homework.
  7. Confusing “Christian” and “spiritual.” Somewhere there must be a list of world-famous (not to mention humble) agents like me, because I regularly get email submissions touting, say, Eastern religious practices or novel new (and often heretical) takes on the Bible. I’m no stick-in-the-mud, but I don’t bathe in the stuff to reach a new level of enlightenment.

Do I sound like a grump? I suppose that’s not far off the mark, but hey, someone did ask. Which I hope is an indication that the above might be helpful for some to note. Please. Please, I beg you: note them.

 

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Category: Book Proposals, Common Questoins, The Writing Life, Writing Craft

Mistakes Writers Make in Their Queries

By Steve Laubeon September 8, 2025
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I’m feeling a bit snarky today. The collection of unsolicited proposals, queries, and manuscripts is an unending source of delight and frustration. Delight when an amazing idea from an amazing writer arrives like a special holiday gift. Unfortunately, that doesn’t happen as often as I would like. Instead, there is a litany of things authors do time and again. If writers would treat their …

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Category: Book Proposals, Career

Act Now! Revolutionary Words for Your Publishing Success

By Steve Laubeon August 11, 2025
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Did that headline get your attention? It was intentional. There are two key words in it, act and now, that are trigger words to make you read what I have written. When the words revolutionary and success are added, it targets the readers of this blog. And to top it off, it was made personal by using the word your. It is possible to make this “revolutionary” keyword work in several …

Read moreAct Now! Revolutionary Words for Your Publishing Success
Category: Book Proposals, Branding, MarketingTag: Copy Writing, Marketing

Why Should I Follow Your Guidelines?

By Steve Laubeon July 21, 2025
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Believe it or not, we once had someone write and say that forcing an author to follow our guidelines when submitting a proposal is the height of arrogance. An artist should be allowed artistic freedom of expression, and cramming ideas into a preprescribed format is squelching that creativity. While I understand the frustration and the amount of work involved in creating a proposal, there are …

Read moreWhy Should I Follow Your Guidelines?
Category: Book Proposals, Get Published, Marketing, PlatformTag: book proposals, Get Published, Guidelines

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

Read moreNail the Hook, Nail the Book
Category: Book Proposals, Pitching

What Is the Best Way to Submit My Self-Published Book?

By Steve Laubeon April 21, 2025
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We are asked this question so frequently that I have to re-run this post on a regular basis! Since it has become so easy to self-publish, many authors are creating their own books, both in ebook and print form. Later, those authors are not quite sure what to do if/when they want to approach an agent. Or pitch to an editor at a conference. Should they just send a copy of the book with a letter? Or …

Read moreWhat Is the Best Way to Submit My Self-Published Book?
Category: Book Proposals, Indie, Self-PublishingTag: book proposals, Get Published, Self-Publishing

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

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Category: Book Proposals, Get Published, Marketing, Pitching

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count. Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book. Depending on the type of project, there is an optimum word …

Read moreCommercial Writing (The Word Count Question)
Category: Book Proposals, Pitching, The Writing LifeTag: word count

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We …

Read moreHow Do You Know What Will (or Will Not) Sell?
Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

Are You Pitch Perfect?

By Steve Laubeon December 2, 2024
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A critical key to landing a book deal is the presentation of your idea in such a way that the editor or agent is completely sold on the concept. In musical terms, perfect pitch is the rare talent to name or pick out a note without having any reference point. This is illustrated by this youtube video where they clear your mind, then give you a tone, and ask you to name the note; most people fail …

Read moreAre You Pitch Perfect?
Category: Book Proposals, PitchingTag: book proposals, Pitching
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