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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 2

Book Proposals

Mistakes Writers Make in Their Queries

By Steve Laubeon September 8, 2025
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I’m feeling a bit snarky today. The collection of unsolicited proposals, queries, and manuscripts is an unending source of delight and frustration.

Delight when an amazing idea from an amazing writer arrives like a special holiday gift.

Unfortunately, that doesn’t happen as often as I would like. Instead, there is a litany of things authors do time and again. If writers would treat their queries or book proposals like a job application, I think much of the trouble would go away. If I were to apply for a job at Microsoft, I would take great pains to make sure the application was perfect. If they said, “Put it on red paper,” I wouldn’t put it on green paper … and then complain how hard it is to find red paper and ask if they could make an exception.

With that in mind, I’d like to list a few things that have crossed my desk. In parentheses, I’ve applied some snarkiness to make a point.

Things That Have Been Sent to Me

“Please go to my website to read my sample chapters.” (Sorry, I can’t go on a treasure hunt.)

“Read my ‘The Hindu Way to a Better Sex Life Quiz Book.'” (You didn’t read about what our agency represents, did you?)

Pasted the first 50 pages, single-spaced, into the body of your email. (This happens multiple times per week.)

Actual letter sent: “…books i written an not have to o tell publishing so i can het go through a good publishing house so it will sell setter.” (Maybe hire a proofreader?)

Please remember to use paragraph breaks. (A story that lacks paragraphs is unreadable.)

Misspell my last name. (I’m used to the occasional “Laub” instead of “Laube” but to address the letter and the accompanying envelope with “Dear Mr. Steve White” …?)

Declare how much money you want to get for this book. (This is from a letter I received: “…the fact that this book will be able to sell for a multi-million-dollar amount, around the world.”)

Declare, “I’m not interested in the money, I just believe in my book.” (I understand, I do. But please don’t say it. Think about how an agent or a publisher makes a living. Someone is interested in the money.)

Declare, “If you get me a million dollars, I’ll give you a bigger cut of the deal.” (It doesn’t work that way.)

Declare, “This book will be printed in a 7″ x 9″ hardcover with deckled edges at 386 pages and retail for $24.99.” (The publisher will determine the trim size, binding, page count after typesetting, and the selling price. Let the publisher develop their vision for the book.)

Please do not send an attachment using the file format from Pages or WordPerfect or OpenOffice. (The standard in all of publishing is Microsoft Word. If you don’t own it, your software can still “save as” in Word. That is what you should send. We won’t take the time to convert a file to read your document.)

Declare in your letter, “I read that you represent xyz.” (We have never represented xyz. Your generic letter just made you look lazy.)

Request, “I know you don’t represent ABC kind of books according to your guidelines, but after you read mine, you will make an exception.” (Thank you for reading the guidelines, truly. But, no thank you.)

Please don’t get mad if we say “no thanks.” This was sent to my assistant after we sent a rejection letter. “Please tell Steve Laube for me that I wouldn’t let him do my book if he begged me.”

Please don’t insist that I sign a nondisclosure agreement before you show me your idea. (Another agency is a better fit for you.)

Those are just a few of the things that arrive in my inbox. It should encourage you to see how easy it can be to come across as professional and present your work in its best light.

 

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Category: Book Proposals, Career

Act Now! Revolutionary Words for Your Publishing Success

By Steve Laubeon August 11, 2025
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Did that headline get your attention? It was intentional. There are two key words in it, act and now, that are trigger words to make you read what I have written. When the words revolutionary and success are added, it targets the readers of this blog. And to top it off, it was made personal by using the word your. It is possible to make this “revolutionary” keyword work in several …

Read moreAct Now! Revolutionary Words for Your Publishing Success
Category: Book Proposals, Branding, MarketingTag: Copy Writing, Marketing

Why Should I Follow Your Guidelines?

By Steve Laubeon July 21, 2025
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Believe it or not, we once had someone write and say that forcing an author to follow our guidelines when submitting a proposal is the height of arrogance. An artist should be allowed artistic freedom of expression, and cramming ideas into a preprescribed format is squelching that creativity. While I understand the frustration and the amount of work involved in creating a proposal, there are …

Read moreWhy Should I Follow Your Guidelines?
Category: Book Proposals, Get Published, Marketing, PlatformTag: book proposals, Get Published, Guidelines

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

Read moreNail the Hook, Nail the Book
Category: Book Proposals, Pitching

What Is the Best Way to Submit My Self-Published Book?

By Steve Laubeon April 21, 2025
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We are asked this question so frequently that I have to re-run this post on a regular basis! Since it has become so easy to self-publish, many authors are creating their own books, both in ebook and print form. Later, those authors are not quite sure what to do if/when they want to approach an agent. Or pitch to an editor at a conference. Should they just send a copy of the book with a letter? Or …

Read moreWhat Is the Best Way to Submit My Self-Published Book?
Category: Book Proposals, Indie, Self-PublishingTag: book proposals, Get Published, Self-Publishing

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

Read moreThink Like a Marketer
Category: Book Proposals, Get Published, Marketing, Pitching

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count. Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book. Depending on the type of project, there is an optimum word …

Read moreCommercial Writing (The Word Count Question)
Category: Book Proposals, Pitching, The Writing LifeTag: word count

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We …

Read moreHow Do You Know What Will (or Will Not) Sell?
Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers

Are You Pitch Perfect?

By Steve Laubeon December 2, 2024
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A critical key to landing a book deal is the presentation of your idea in such a way that the editor or agent is completely sold on the concept. In musical terms, perfect pitch is the rare talent to name or pick out a note without having any reference point. This is illustrated by this youtube video where they clear your mind, then give you a tone, and ask you to name the note; most people fail …

Read moreAre You Pitch Perfect?
Category: Book Proposals, PitchingTag: book proposals, Pitching

Why Does It Take Editors and Agents So Long to Read My Proposal?

By Steve Laubeon October 28, 2024
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Recently, a writer posted this question: I submitted a proposal to a publisher 6 months ago. The guidelines said that a response would be provided at the end of 4 months. At the end of 5 months I sent an email query to confirm that they had actually received the submission–still no response. Now I am at the end of 6 months.…Do I give up? I wish I had a magic wand to solve this problem for …

Read moreWhy Does It Take Editors and Agents So Long to Read My Proposal?
Category: Agency, Book Business, Book Proposals, Common QuestoinsTag: book proposals, Rejection
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