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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » Book Proposals » Page 2

Book Proposals

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose.

The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, of all the “wood” games, I prefer Lincoln Logs.

I think of the Jenga game when I review a book proposal, and the premise of the book is built on words or themes that, if changed, would cause the book to “collapse.”

My guess is that most Christians are influenced to write with memorable word-gimmicks by pastors who use acronyms, alliterations, or other devices to make their Sunday messages stick with the congregation.

In the publishing world, overuse of word devices is not as much of a positive as you might think.

The same principle applies to the title you use. Often, it is better to use a boring explanatory title, rather than trying to get too “cute.”  Most book titles are changed by the publisher anyway, so no need to obsess over that.

For traditional publishing, don’t hinge everything on an acronym, made-up words, or an overly cute concept. Leave that for blogs and social media. It might be a barrier to publication if you become too attached to it. There are exceptions where this works well, but not often.

This is where the Jenga metaphor comes in.

If your book is too intertwined with any of the devices mentioned above, deleting one or more, or all, could cause the entire book premise to collapse. This may make you less cooperative with an editor who is working to improve your book and make it more engaging for the reader.

Sometimes when I write a post for this space, I will think of a title first and then build a blog around that theme. But more often than not, in the process of writing, my thinking changes; and I’ll revise the title several times as the blog takes a different direction than originally planned. So, I get it. Creativity is fun and it’s better than not being creative; but you need to think about the implications of inserting elements in your work that, if edited out, cause the rest of the book to collapse message-wise.

Sometimes those elements are forced, which is an indicator that you likely should take a different direction.

Most of what I am discussing today is the collision of the author-paid publishing process versus the traditional publishing process. In the author-paid publishing world, any resistance to the desires of the author is ultimately defeated by the fact that the author is paying for it.

In traditional publishing, the publisher pays for almost everything, and the author earns the right to disagree and win.

You would be surprised. The more success you have in selling books, traditional publishers will pay closer attention to your ideas.

But until you get to that point, don’t play games with your words.

 

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

7 Most Common Mistakes Writers Make

By Bob Hostetleron October 1, 2025
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An insightful writers conference attendee recently asked me to list the most common mistakes writers make. (She was insightful mostly because she was talking to me instead of some other author or agent at the conference, but also because it’s a good question.) I attempted an answer in the moment but have since come up with a few more. These are not primarily writing mistakes, mind you. Those are …

Read more7 Most Common Mistakes Writers Make
Category: Book Proposals, Common Questoins, The Writing Life, Writing Craft

Mistakes Writers Make in Their Queries

By Steve Laubeon September 8, 2025
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I’m feeling a bit snarky today. The collection of unsolicited proposals, queries, and manuscripts is an unending source of delight and frustration. Delight when an amazing idea from an amazing writer arrives like a special holiday gift. Unfortunately, that doesn’t happen as often as I would like. Instead, there is a litany of things authors do time and again. If writers would treat their …

Read moreMistakes Writers Make in Their Queries
Category: Book Proposals, Career

Act Now! Revolutionary Words for Your Publishing Success

By Steve Laubeon August 11, 2025
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Did that headline get your attention? It was intentional. There are two key words in it, act and now, that are trigger words to make you read what I have written. When the words revolutionary and success are added, it targets the readers of this blog. And to top it off, it was made personal by using the word your. It is possible to make this “revolutionary” keyword work in several …

Read moreAct Now! Revolutionary Words for Your Publishing Success
Category: Book Proposals, Branding, MarketingTag: Copy Writing, Marketing

Why Should I Follow Your Guidelines?

By Steve Laubeon July 21, 2025
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Believe it or not, we once had someone write and say that forcing an author to follow our guidelines when submitting a proposal is the height of arrogance. An artist should be allowed artistic freedom of expression, and cramming ideas into a preprescribed format is squelching that creativity. While I understand the frustration and the amount of work involved in creating a proposal, there are …

Read moreWhy Should I Follow Your Guidelines?
Category: Book Proposals, Get Published, Marketing, PlatformTag: book proposals, Get Published, Guidelines

Nail the Hook, Nail the Book

By Bob Hostetleron June 4, 2025
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I get together often with other writers—at conferences, online, via email, etc. So I’m often asked, “What are you looking for as an agent?” My typical answer: “Irresistible hooks and irresistible writing.” When I say that, I’m talking about both fiction and nonfiction. And you’ll notice I didn’t mention that wretched word “platform.” To be fair, I don’t mind “irresistible platforms,” either; but …

Read moreNail the Hook, Nail the Book
Category: Book Proposals, Pitching

What Is the Best Way to Submit My Self-Published Book?

By Steve Laubeon April 21, 2025
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We are asked this question so frequently that I have to re-run this post on a regular basis! Since it has become so easy to self-publish, many authors are creating their own books, both in ebook and print form. Later, those authors are not quite sure what to do if/when they want to approach an agent. Or pitch to an editor at a conference. Should they just send a copy of the book with a letter? Or …

Read moreWhat Is the Best Way to Submit My Self-Published Book?
Category: Book Proposals, Indie, Self-PublishingTag: book proposals, Get Published, Self-Publishing

Think Like a Marketer

By Tamela Hancock Murrayon March 19, 2025
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When we submit a book to a major publishing house, we forget how much money we are asking them to invest in us. Consider the publisher’s commitment to pay top editors for several rounds of edits, artists for the cover design, and the sales team for marketing. I’m leaving out key people, but you get the idea. Emphasizing your marketing knowledge and ability helps a proposal shine. When writing your …

Read moreThink Like a Marketer
Category: Book Proposals, Get Published, Marketing, Pitching

Commercial Writing (The Word Count Question)

By Dan Balowon February 27, 2025
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One of the common questions I get as an agent relates to how long a book should be. Many aspiring authors think about a target number of pages and chapters when they need to focus on word count. Using pages as a metric for book length likely comes from those who self-publish and are accustomed to being charged per page for their book. Depending on the type of project, there is an optimum word …

Read moreCommercial Writing (The Word Count Question)
Category: Book Proposals, Pitching, The Writing LifeTag: word count

How Do You Know What Will (or Will Not) Sell?

By Steve Laubeon February 24, 2025
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There is a mysterious magic embedded in the mythos of the publishing industry: the ability to pick successful books. I was recently asked, “You say ‘no’ so often, how do you know when to say ‘yes?’” I wish I could claim that every agent and publisher have a secret formula we consult to know what will sell. Ask any group of us for that secret and we will all laugh because there is no “secret.” We …

Read moreHow Do You Know What Will (or Will Not) Sell?
Category: Book Business, Book Proposals, Branding, Career, PlatformTag: Agents, book proposals, Career, Pitching, What Sells, Writers
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