• Skip to main content
  • Skip to after header navigation
  • Skip to site footer

The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact
  • Twitter
  • FaceBook
  • RSS Feed
  • Get Published
  • Book Proposals
  • Book Business
  • Writing Craft
    • Conferences
    • Copyright
    • Craft
    • Creativity
    • Grammar
  • Fun Fridays
Home » The Publishing Life

The Publishing Life

Writing for Others

By Dan Balowon May 8, 2025
Share
Tweet
5

Failure to be published traditionally or unsuccessful self-publishing often results from writing what you want, rather than what readers want, to read.

This is common in book publishing, where the market’s randomness and subjectivity create a disconnect between authors, publishers, and readers.

Every step along the publishing process attempts to predict the desires of the next step. More often than not, it’s a miss. The eventual reader is impossible to predict with 100% certainty.

Years ago, I recall watching an interview with a newly installed CEO of a large publishing company. The person previously worked in the general-consumer product industry and was good at running a business, but quickly confronted the hard truths about publishing compared to a company selling a consumer product, like toothpaste.

In the interview, he mentions going to a longtime editor who had seen it all from their time at the company, asking something along the line of, “So, we use our best guess what customers want, we publish something with no market research, add a little bit of marketing, and if it doesn’t work, we just move on to the next project using the same process?”

The longtime editor’s response was, “Yes, that’s it.”

Okay, got it.

Three things are true at the same time:

  • Authors write what they want.
  • Publishers have a general idea of what they want but have only an educated guess of what readers want.
  • Readers know what they want when they see it.

It’s not firm ground on which to build a writing career. Even if you eliminate the publisher step, authors and readers are rarely on the same page.

I am sure there are some examples of an author or publishing company conducting a research study that showed a need for a particular type of book. Still, publishing is much more of a trial-and-error industry, with a certain amount of failure present in every step.

Even readers find authors and books they like and others they don’t by trial and error.

So, what’s an author to do?

Adjust your mindset. Understand that this is not a science with predictable laws and outcomes.

Be open to input. Keep your eyes and ears open to learning something new about what people want to read. You can improve your chance of success a bit.

Try things and be willing to fail. If you haven’t found a measure of success yet, you likely haven’t failed enough.

This is where some level of an author platform is helpful. Compared to the work going into writing a book, platforms are a low-risk way to test content to see what resonates with readers.

Embrace the tension between the art and business of publishing, where art desires new and different perspectives and science pushes publishers and readers to find what is familiar and has worked well in the past.

Publishing combines historians and scientists in constant tension with explorers, adventurers, and artists. If you fight it, you will be disappointed. Writing a book is too time-consuming to ignore the indicators.

This can be fun and challenging if you embrace it, especially if you are okay living with a certain amount of “win some, lose some.”

 

Leave a Comment
Category: The Publishing Life, The Writing Life

Every Christian Book Is About Easter

By Dan Balowon April 10, 2025
Share
Tweet
10

As we near Holy Week, I know the assertion that every Christian book is about Easter won’t change anything in publishing. The seasonal best-seller lists, bookseller promotions, online keyword searches, and publishers require marketing hooks to advertise. But let’s face it: All Christian books are really about Easter Sunday morning. Christian books all have a key pivot point of their message in the …

Read moreEvery Christian Book Is About Easter
Category: The Publishing Life, Theology

Houston, We Have a Problem

By Steve Laubeon April 7, 2025
Share
Tweet
30

This week marks the 55th anniversary of the launch of the infamous Apollo 13 mission to the moon (April 11, 1970). Two days after the launch, an oxygen tank exploded, jeopardizing the lives of the astronauts and scrapping the mission. Their ingenious solutions and subsequent safe return on April 17 were later portrayed in the award-winning 1995 film Apollo 13. I couldn’t help but think that the …

Read moreHouston, We Have a Problem
Category: Book Business, Marketing, The Publishing LifeTag: Problems, publishing, The Publishing Life

Judging a Book by Its Cover

By Steve Laubeon November 18, 2024
Share
Tweet26
87

We’ve heard the cliche “Don’t judge a book by its cover.” True. But you do “buy a book by its cover.” We all do. That colorful billboard attracts the eye, disseminates information, and sells the content. Even when the billboard is the size of a postage stamp on Amazon.com, BN.com, or iTunes, you make a judgment on the quality of the book based on its cover. It …

Read moreJudging a Book by Its Cover
Category: Art, Book Business, The Publishing LifeTag: Book Covers

What Monday Looks Like

By Steve Laubeon August 19, 2024
Share
Tweet
5

The “to-do” list is rather steep today. Photo titled “Onwards and Upwards” by Frank Kunert. Found at https://www.instagram.com/p/CNvGeAeAYbb/ – posted April 16, 2021.  

Read moreWhat Monday Looks Like
Category: The Publishing Life

New Book Proposal Course

By Steve Laubeon August 12, 2024
Share
Tweet
4

I have some exciting news to share! The Christian Writers Institute has released an all-new edition of my “Elements of an Effective Book Proposal” course. Completely revised and expanded to provide even more value and insight. Why This Course Matters I have long taught that writing a book proposal is one of the most critical steps in securing a publishing deal. Whether you’re a …

Read moreNew Book Proposal Course
Category: Book Business, Book Proposals, Career, Get Published, Pitching, Platform, The Publishing Life, The Writing Life, Writing Craft

Fun with Book Terms

By Bob Hostetleron April 24, 2024
Share
Tweet
6

I love books (good thing, since I’m a writer and literary agent). I love reading them, of course; but I also love holding them, buying them, touching, holding, smelling, studying, even just seeing them on the shelf. So let’s have some fun with book terms. I find them fascinating. Maybe you will too. Here’s an even dozen: ARC An ARC, or Advanced Reader Copy, is a prepublication copy of a new book …

Read moreFun with Book Terms
Category: Book Business, The Publishing Life, The Writing Life

A Year in Review: A Look Back at 2023

By Steve Laubeon January 15, 2024
Share
Tweet
22

It is always a good idea to reflect on the previous year. As those who follow Jesus Christ, we are pressed because the lost world around us is being crushed by the enemy called sin. And yet we should still count our blessings (and as the hymn reads, “name them one by one”). The goodness of God remains unchanged despite attempts to proclaim otherwise. The following is an attempt to review some …

Read moreA Year in Review: A Look Back at 2023
Category: Agency, Awards, Career, Christian Writers Institute, Encouragement, Historical, Inspiration, Publishing News, The Publishing Life, The Writing Life

Title Attachment Disorder

By Dan Balowon November 7, 2023
Share
Tweet
3

Hopefully, when the mental health industrial complex gets around to updating the DSM-5, they will have a section on “Book Title Attachment Disorder.” Symptoms of B-TAD are refusal to listen to reasonable alternatives, applying divine inspiration to a title, and extreme anxiety when someone who titles books as a profession wants to change it. Of course, I am joking. I think. Likely some deeper …

Read moreTitle Attachment Disorder
Category: Book Proposals, Pitching, The Publishing Life, The Writing Life

Finding an Audience

By Dan Balowon September 27, 2023
Share
Tweet
16

Christian authors can find it challenging to determine an audience for their books, mainly because Christian books are aimed at something different than age ranges. Christian books are often aimed at a “psychographic,” rather than a demographic. This means Christian books are often aimed at readers who have certain values, beliefs, and lifestyles, rather than an age range of males or females. No …

Read moreFinding an Audience
Category: Book Proposals, Get Published, Marketing, Pitching, The Publishing Life
  • Page 1
  • Page 2
  • Page 3
  • Interim pages omitted …
  • Page 16
  • Next
  • Home
  • About
    • Who We Are
    • Frequently Asked Questions
    • Interview with Steve Laube
    • Statement of Faith
    • Terms and Conditions
    • Privacy Policy
  • Guidelines
  • Authors
    • Who We Represent
    • Awards and Recognition
  • Resources
    • Recommended Reading
    • Christian Writers Market Guide Online
    • Christian Writers Institute
    • Writers Conferences
    • Freelance Editorial Services
    • Copyright Resources
    • Research Tools
    • Selling What You Write
  • Blog
  • Contact

Copyright © 2025 · The Steve Laube Agency · All Rights Reserved · Website by Stormhill Media