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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Publishing Life » Page 17

The Publishing Life

Inside a Publishing Company

By Steve Laubeon June 18, 2012
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by Steve Laube

I just returned from three days at the Write! Canada writers conference outside Toronto. During my time there I presented a six session lecture series on the Complete Publishing Process: From Idea to Print.

When the entire process is compressed into a short series like that it becomes evident how many people are involved in the publishing of a book at any given publishing company.

Recently Random House did a 10 minute video interviewing a number of key people in-house who are involved in the acquisition, editing, design, marketing, and sales of a book. Having worked for a publisher (Bethany House Publishers) this video made me smile as I remembered many of the great people I was privileged to work with (many of whom are still working there!).

What thoughts does this video invoke for you?

If you are self-publishing, how much of this are you doing yourself?

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Category: Book Business, Defense of Traditional Publishing, Marketing, Steve, The Publishing LifeTag: publishing, Publishing A-Z

A Visit with Angela Hunt!

By Karen Ballon February 15, 2012
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Today’s guest blogger is Angela Hunt, a master craftsman and wonderful woman. Angie is one of the first novelists I ever worked with, so we go back a loooong ways. In fact, I think we’ve been friends now for almost 25 years. She’s agreed to share her thoughts about writing, the changes in publishing, and how she refuels creativity. So without further ado, ladies and gents, I give you the amazing …

Read moreA Visit with Angela Hunt!
Category: Book Business, Book Business, Guest Post, Karen, The Publishing Life, Writing CraftTag: Angela Hunt, Publishing A-Z

What Role Do Influencers Play?

By Tamela Hancock Murrayon December 15, 2011
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One of the services a traditional publisher provides is working with authors in regard to getting publicity about books through word of mouth. This piece of the publicity puzzle is more important for trade books than for mass market books because they fit into an established line and are less author-focused than trade books. Trade books rely more on author identity and brand recognition to be …

Read moreWhat Role Do Influencers Play?
Category: Book Business, Book Business, Tamela, The Publishing Life, Writing CraftTag: Book Business, Contracts, Get Published

A Defense of Traditional Publishing: Part Five

By Steve Laubeon May 10, 2011
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INFRASTRUCTURE

The more I write on this series the more “boring” it seems to become. Why? Because I’m not revealing anything particularly new or uncovering the secret to getting published. However, the goal has been to talk about things that the traditional can do quite well. And this series ultimately is a journey through the innards of the publishing business.

Today we discuss …

Read moreA Defense of Traditional Publishing: Part Five
Category: Book Business, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Get Published, Traditional Publishing

A Defense of Traditional Publishing: Part Four

By Steve Laubeon May 3, 2011
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DESIGN

Napoleon Bonaparte, is supposed to have said, "Un bon croquis vaut mieux qu'un long discours," translated "A good sketch is better than a long speech." That has morphed into the modern phrase “A picture is worth a thousand words,” which is a fundamental truth when talking of book covers.

Another cliché states, “don’t judge a book by its cover,” but we do it all the time. We are a …

Read moreA Defense of Traditional Publishing: Part Four
Category: Book Business, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Get Published, Traditional Publishing

A Defense of Traditional Publishing: Part Three

By Steve Laubeon April 26, 2011
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CONTENT DEVELOPMENT

I need to clarify what I’m attempting to do with this series of posts. I am not digging deeper trenches and pouring the dirt over a head that is already buried in the sand. Some think I’m defending a dying industry and failing to see the changes around it. This series is merely an attempt to remind us what traditional publishers do well. Their critics are jettisoning all of …

Read moreA Defense of Traditional Publishing: Part Three
Category: Book Business, Defense of Traditional Publishing, The Publishing LifeTag: Content Development, publishing, Traditional Publishing

A Defense of Traditional Publishing: Part Two

By Steve Laubeon April 20, 2011
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CURATION

The word "curation" embodies one of the key activities of a traditional publisher. My understanding of this word has been forever enriched by Steven Rosenbaum, the author of the fantastic book Curation Nation: Why the Future of Content is Context. (You owe it to yourself to read this book.)

We usually associate the curator with a museum.

Read moreA Defense of Traditional Publishing: Part Two
Category: Book Business, Book Review, Defense of Traditional Publishing, Get Published, The Publishing LifeTag: Agents, Book Business, Digital Books, E-Books, Get Published, Traditional Publishing, Trends

A Defense of Traditional Publishing: Part One

By Steve Laubeon April 12, 2011
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INTRODUCTION

There has been a plethora of new developments in the publishing industry causing the blogosphere, writers groups, and print media to light up with opinions, reflections, and advice. Some of it has been quite brilliant, other parts, not so much.

I would like to attempt to address the positive elements of traditional (or legacy) publishing as a defense of the latest …

Read moreA Defense of Traditional Publishing: Part One
Category: Book Business, Career, Defense of Traditional Publishing, The Publishing LifeTag: Book Business, Digital Books, E-Books, Get Published, rumors, Traditional Publishing, Writing Craft
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