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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Home » The Publishing Life » Page 2

The Publishing Life

Jenga Books

By Dan Balowon October 23, 2025
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Jenga is a game invented over 50 years ago, consisting of 54 small wooden blocks stacked in a tower. Players take turns removing blocks from the stack and placing them on top, making the tower increasingly unstable. When someone causes the tower to fall, they lose.

The trick is to place a block in a precarious position, so the next player has no option but to make the stack collapse. Personally, of all the “wood” games, I prefer Lincoln Logs.

I think of the Jenga game when I review a book proposal, and the premise of the book is built on words or themes that, if changed, would cause the book to “collapse.”

My guess is that most Christians are influenced to write with memorable word-gimmicks by pastors who use acronyms, alliterations, or other devices to make their Sunday messages stick with the congregation.

In the publishing world, overuse of word devices is not as much of a positive as you might think.

The same principle applies to the title you use. Often, it is better to use a boring explanatory title, rather than trying to get too “cute.”  Most book titles are changed by the publisher anyway, so no need to obsess over that.

For traditional publishing, don’t hinge everything on an acronym, made-up words, or an overly cute concept. Leave that for blogs and social media. It might be a barrier to publication if you become too attached to it. There are exceptions where this works well, but not often.

This is where the Jenga metaphor comes in.

If your book is too intertwined with any of the devices mentioned above, deleting one or more, or all, could cause the entire book premise to collapse. This may make you less cooperative with an editor who is working to improve your book and make it more engaging for the reader.

Sometimes when I write a post for this space, I will think of a title first and then build a blog around that theme. But more often than not, in the process of writing, my thinking changes; and I’ll revise the title several times as the blog takes a different direction than originally planned. So, I get it. Creativity is fun and it’s better than not being creative; but you need to think about the implications of inserting elements in your work that, if edited out, cause the rest of the book to collapse message-wise.

Sometimes those elements are forced, which is an indicator that you likely should take a different direction.

Most of what I am discussing today is the collision of the author-paid publishing process versus the traditional publishing process. In the author-paid publishing world, any resistance to the desires of the author is ultimately defeated by the fact that the author is paying for it.

In traditional publishing, the publisher pays for almost everything, and the author earns the right to disagree and win.

You would be surprised. The more success you have in selling books, traditional publishers will pay closer attention to your ideas.

But until you get to that point, don’t play games with your words.

 

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Category: Book Business, Book Proposals, Pitching, The Publishing Life, The Writing Life

Anthropic Lawsuit Information for Authors

By Steve Laubeon October 6, 2025
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What follows is not legal advice. It is merely observations made by reading various sources on the issue. As many authors have heard, there has been a settlement on a lawsuit over the Anthropic AI company’s use of books to train their AI (artificial intelligence) engine. The understanding is that the books had been pirated by others, but Anthropic used that content. They used 7 million books that …

Read moreAnthropic Lawsuit Information for Authors
Category: Book Business, Legal Issues, The Publishing Life, The Writing Life

How Many People Are Involved in Publishing Your Book?

By Steve Laubeon September 29, 2025
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Depending on your publisher, there can be quite a few people involved in getting your book to market. Even if you self-publish, there are still many functions that you may not do yourself. Below is not an exhaustive list, but a rambling stream of consciousness when thinking about the various jobs and the people who are involved in the publishing process: author (kinda important) literary agent (we …

Read moreHow Many People Are Involved in Publishing Your Book?
Category: Book Business, Book Business, Marketing, The Publishing LifeTag: Book Business, Traditional Publishing

Who Gets Paid in Publishing?: Publishing Economics 101

By Steve Laubeon September 22, 2025
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The economics of publishing is a bit of a mystery if you are just coming into the business. With all the discussion about indie publishing versus traditional publishing and the claims that writers can become rich if they follow a specific plan, I began to think. Perhaps we should take a quick look at the economics of publishing to see if anyone is profiting significantly. Sorry for those of you …

Read moreWho Gets Paid in Publishing?: Publishing Economics 101
Category: Book Business, Money, The Publishing LifeTag: Book Business, Contracts, Get Published, Money, Writing Craft

Writing for Others

By Dan Balowon May 8, 2025
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Failure to be published traditionally or unsuccessful self-publishing often results from writing what you want, rather than what readers want, to read. This is common in book publishing, where the market’s randomness and subjectivity create a disconnect between authors, publishers, and readers. Every step along the publishing process attempts to predict the desires of the next step. More …

Read moreWriting for Others
Category: The Publishing Life, The Writing Life

Every Christian Book Is About Easter

By Dan Balowon April 10, 2025
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As we near Holy Week, I know the assertion that every Christian book is about Easter won’t change anything in publishing. The seasonal best-seller lists, bookseller promotions, online keyword searches, and publishers require marketing hooks to advertise. But let’s face it: All Christian books are really about Easter Sunday morning. Christian books all have a key pivot point of their message in the …

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Category: The Publishing Life, Theology

Houston, We Have a Problem

By Steve Laubeon April 7, 2025
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This week marks the 55th anniversary of the launch of the infamous Apollo 13 mission to the moon (April 11, 1970). Two days after the launch, an oxygen tank exploded, jeopardizing the lives of the astronauts and scrapping the mission. Their ingenious solutions and subsequent safe return on April 17 were later portrayed in the award-winning 1995 film Apollo 13. I couldn’t help but think that the …

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Category: Book Business, Marketing, The Publishing LifeTag: Problems, publishing, The Publishing Life

Judging a Book by Its Cover

By Steve Laubeon November 18, 2024
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We’ve heard the cliche “Don’t judge a book by its cover.” True. But you do “buy a book by its cover.” We all do. That colorful billboard attracts the eye, disseminates information, and sells the content. Even when the billboard is the size of a postage stamp on Amazon.com, BN.com, or iTunes, you make a judgment on the quality of the book based on its cover. It …

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Category: Art, Book Business, The Publishing LifeTag: Book Covers

What Monday Looks Like

By Steve Laubeon August 19, 2024
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The “to-do” list is rather steep today. Photo titled “Onwards and Upwards” by Frank Kunert. Found at https://www.instagram.com/p/CNvGeAeAYbb/ – posted April 16, 2021.  

Read moreWhat Monday Looks Like
Category: The Publishing Life

New Book Proposal Course

By Steve Laubeon August 12, 2024
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I have some exciting news to share! The Christian Writers Institute has released an all-new edition of my “Elements of an Effective Book Proposal” course. Completely revised and expanded to provide even more value and insight. Why This Course Matters I have long taught that writing a book proposal is one of the most critical steps in securing a publishing deal. Whether you’re a …

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Category: Book Business, Book Proposals, Career, Get Published, Pitching, Platform, The Publishing Life, The Writing Life, Writing Craft
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