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The Steve Laube Agency

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Helping to Change the World Word by Word

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Home » Theology » Page 2

Theology

I Was Wrong

By Steve Laubeon April 21, 2024
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“I was wrong.” Three words that are really hard to say…especially in public. In the business community and the marketplace, it takes courage to admit mistakes.

A Famous “Oops”

One of the most famous business mistakes came when Coca-Cola tried to retire the “old Coke” and release a “new Coke” flavor almost exactly forty years ago in April 1985. They shocked the world with a reinvention of their revered flavor. The company had spent millions on market research, taste tests, and focus groups and was certain it was time for a new approach. The backlash was overwhelming. In short order, the company management realized they had miscalculated, and three months later, they admitted their mistake and brought back what is now called “classic Coke.”

Editor and Agent Errors

Ask any group of editors or agents about their biggest “miss” and you’ll hear amazing stories. One of my favorites was an editor who worked for a major publishing company back in the 90s. One day that company had a meeting to consider a new product presentation. The editor recalled the consensus around the room was “Talking vegetables? What a dumb idea!” And that publisher (along with many others) turned down VeggieTales.

There are myriad of famous rejections in literary history. Everything from Harry Potter to The Lord of the Rings to the first five manuscripts by Stephen King.

When a Writer is Wrong

I’m not talking about incorrect research or a poorly constructed sentence. For the writer it can move into some difficult and quite personal matters.

1) Picked the wrong topic for their non-fiction book. One that had already been saturated in the marketplace

2) Didn’t listen to their agent or other counsel that their current work-in-progress novel wasn’t marketable

3) Expecting too much from their publisher and exploding all over their publisher’s inboxes while expressing displeasure

4) Blame Gaming… Blame the editor. Blame the agent. Blame the publisher. Blame the bookseller. Blame the economy. Blame Amazon. Blame the reader. Blame God (!?)

When to Admit it

Donald Keough, the president of Coca-Cola at the time of the 1985 re-branding debacle, talks about that event in his book The Ten Commandments for Business Failure. He writes “It pays to admit that you make a mistake, to admit that you are not infallible.”

As hard as it may be to admit “failure” in this business, sometimes it can be the best thing to do.

We don’t like to acknowledge that we failed. We prefer to present a picture of never-ending success, don’t we?

We don’t like to realize and confess that we lost our temper.
Or that we were too harsh in our criticism of something.
Or that we were impatient with someone who genuinely was asking for help.
Or that we let our ego get the best of us.
Or that we failed to listen carefully.
Or that we made someone else mad because of our unyielding position.

But when should we reveal such weakness? To walk around with “mea culpa” tattooed on our forehead isn’t the answer. In fact, that can end up being a form of false humility.

Obviously, if you know you have wronged someone it is important to set things right, if possible. Clearing the air and requesting forgiveness is vital.

For most writers. in relation to their writing career and calling, the conversation is within. A soul searching conversation where admission of failure is generally viewed as weakness or “giving up.” Instead, it may be better to see it as one of the foundations of learning through mistakes. Learn from them, recognize them as mistakes, and shape the next decision with wisdom and discernment.

Who is wise and understanding among you? Let them show it by their good life, by deeds done in the humility that comes from wisdom. Do nothing out of selfish ambition or vain conceit. Rather, in humility, value others above yourselves. Whoever exalts himself will be humbled, and whoever humbles himself will be exalted.

Commit your work to the Lord, and your plans will be established. “For I know the plans I have for you,” declares the Lord, “plans for welfare and not for evil, to give you a future and a hope.” For still the vision awaits its appointed time; it hastens to the end—it will not lie. If it seems slow, wait for it; it will surely come; it will not delay.

(James 3:13; Philippians 2:3; Matthew 23:12; Proverbs 16:3; Jeremiah 29.11; Habakkuk 2:3)

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Category: Career, Communication, TheologyTag: Career, Communication

New Earth Books

By Dan Balowon April 10, 2024
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Several years ago, I engaged in a wide-ranging spiritual discussion in a group when I said in jest, “Once we get to heaven, we won’t need to sing that hymn anymore!” Sometimes, we say things in the moment and then realize they are likely true. (Not always, trust me.) But let’s face it, we won’t be singing the “Battle Hymn of the Republic,” “God Bless America,” or …

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Category: Inspiration, Theology

A Writer’s Lorica

By Bob Hostetleron March 14, 2024
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Today is St. Patrick’s Day, which tradition marks as the day of his death. Some mark the day with parades, drinking, and other festivities. I think it’s a great day for prayer, especially for writers, since the famous prayer known as “St. Patrick’s Lorica” (or “breastplate”) is attributed to him. I’ve adapted the prayer numerous times (for my children, grandchildren, etc.), so here is “A Writer’s …

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Category: Creativity, The Writing Life, Theology

Presidential Quotes on President’s Day

By Steve Laubeon February 19, 2024
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Today is President’s Day in the U.S. Originally established in 1885 as a recognition of George Washington’s birthday (February 22), it was later expanded to include Abraham Lincoln and all other U.S. presidents. Some of the words of these leaders have stood the test of time. For example, from Abraham Lincoln: “Most folks are about as happy as they make up their minds to be.” “And in …

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Category: Craft, Historical, Inspiration, TheologyTag: Inspiration, Writing Craft

A Writer’s Prayer of Lament

By Bob Hostetleron February 15, 2024
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A few months ago, the leaders of the West Coast Christian Writers Conference had the poor judgment to allow me to teach and meet with conferees. In one of the preconference sessions, I invited attendees to lament the struggles and wounds of the writing-for-publication process, following the form the psalmists often employed. Several were willing to share their efforts and one—Judy Parker—even gave …

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Category: Inspiration, The Writing Life, Theology

Words That Save Christmas

By Dan Balowon December 20, 2023
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I love Christmas and almost everything about it. I can’t wait until November 1 when I can “legally” start listening to the four different Christmas music channels I’ve curated on my Pandora subscription. Long ago I shifted my Christmas music preferences from the “White Christmas” category of seasonal songs to the music celebrating Christ’s birth and never looked back. One Christmas Eve many years …

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Category: Encouragement, Inspiration, Theology

Cultivating Gratitude, Rest, and Contentment in Writing

By Megan Brownon November 21, 2023
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As the year draws to a close and the holiday season approaches, it’s the perfect time for content creators to pause, reflect, and cultivate gratitude. In our fast-paced world, where the demands of content creation often leave us in a constant state of hustle, the joy of gratitude can be easily overlooked. However, taking a moment to be thankful for the connections, opportunities, and …

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Category: Encouragement, Inspiration, Theology

A Writer’s Prayer of Thanks for Bible Versions

By Bob Hostetleron November 16, 2023
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God, thank you for the hundreds of Bible translations that are available to me, and for their forerunners throughout history, who have made your precious Word understandable and accessible, often at great personal cost. Thank you for the 72 Jewish elders recruited by Ptolemy II who translated the Old Testament from Hebrew into Greek. Thank you for William Tyndale, who gave his life to “write …

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Category: Inspiration, Personal, Theology

Rejected Books

By Dan Balowon October 25, 2023
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With all the discussion about marketing platforms, some authors think the only thing standing in the way of being published successfully is the lack of a large-enough, personal promotional machine. It is important, along with several other items affecting whether a book is published by a traditional publisher; but there is one powerful item that is rarely discussed or mentioned. Sometimes books …

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Category: Pitching, Rejection, Theology

Interrupting God

By Dan Balowon October 11, 2023
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I find it humorous when someone brings up a list of questions that they would like to ask God face-to-face when they get a chance. It is funny because the statement assumes that we would have a back-and-forth discussion, as we insert “Yeah, but what about …” between his responses to our questions. If there is a heavenly Q&A opportunity, if indeed we could manage to pick ourselves off the …

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Category: Craft, The Writing Life, Theology
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