by Steve Laube
Small Message, Big Impact by Terri L. Sjodin is this month’s “Book of the Month.” I recommend that every veteran and aspiring writer read this book and glean from it.
The key to this book is in the subtitle: How to Put the Power of the Elevator Speech Effect to Work for You. Sjodin defines the elevator speech as: “A brief presentation that introduces a product, service, philosophy, or an idea. The name suggests the notion that the message should be delivered in the time span of an elevator ride, up to about three minutes. Its general purpose is to intrigue and inspire a listener to want to hear more of the presenter’s complete proposition in the near future.”
For years I have been trying to hammer home the necessity of putting a book, either fiction or non-fiction into a sound bite. A quick and powerful presentation of the idea. One so strong that the shopper, the potential reader, is intrigued.
This is not an easy thing to learn but it is critical in this day and age of Distraction (with a capital “D”).
The author’s book is designed for the business world in sales and marketing but I believe it has wonderful application for authors.
Get a copy for yourself and then leave a comment here as to what you thought of the book. Hardback is about $15.50 as of this writing. The Kindle edition is $7.69. Nook edition is $7.99.
