New and Improved

After more than a month of work we are excited to announce the launch of our new and improved web site!

Please take a look around and tell us what you think…and if you find any bothersome glitches, feel free to leave your comments.

Kuddos to Thomas Umstattd and his team at Authormedia.com for their work (Sam, Paul, and Katie). They bent over backwards and put up with my obsession over the most minute of details (my ears were burning, so I know they were talking about it…). I know just enough about web design and typesetting, not to be dangerous, but to be annoying.

Our old site was my own design and had served us well since the launch of the agency in May 2004. But was time we did a facelift.

For those of you who have an older site or one you created on a shoestring budget? (Don’t get me wrong, you can create some dynamite sites on your own,  but not everyone has a designer’s eye.) Let me encourage you to hire Thomas’ team. They are easy to work with, sharp as tacks, and charge a reasonable price. Consider moving away from the “free sites” and get one where you control your own destiny.

Remember that your author’s web site is a picture of you and your work for the world to see. Facebook gives a completely different picture and you’re not able to customize that site very much. Think of yourself as a consumer. What do you think when you go to a site that is not very pleasant to look at or very easy to navigate?

If you are wondering, we also moved the hosting of the site to a server Author Media recommended. After the debacle I had with godaddy.com’s security issues I made that switch early last month. The responsiveness and speed of the site quadrupled overnight.

In addition we changed the backbone of our email system to the paid version of Google Apps. This gives us more flexibility and mobility as technology grows and changes.

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Promotion: Faithful or Self-full?

“What’s the difference between promotion and self-promotion? How do we promote ourselves/our books so that we honor God, respect others, and use common sense?”

The constant tension between marketing and ministry has plagued the Christian author, speaker, bookseller and publisher forever. Why? Because Jesus threw the money changers out of the temple. Because we are commanded to die to self and to humble ourselves in the sight of the Lord….

And yet, our society…our culture insists, even demands, that we market and promote our message.

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Oxymorons

Oxymorons can be fun. Two words that can have contradictory meaning are put together to create a new phrase. Or it can be expanded to mean two separate thoughts or ideas that are in direct conflict with each other but when combined create something new.

For example, if you’ve ever worked in a cubicle you can see the humor in the description “office space.”

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Brainstorming

Brainstorming is one of the fun parts in the development of a book. The key for the author is a willingness to hear other ideas. The second, and most critical key, is discovering those with whom you should brainstorm. Those people need to be willing to have their ideas rejected in the discussions and be willing to let an idea they created to be used by someone else. It takes a special person…many times a professional…to achieve that.

I’ve heard complaints from some authors who try this in a critique group only to be frustrated. Egos get in the way or the ideas generated are singularly unhelpful. Or the discussion doesn’t move the project forward, instead it gets sidetracked by numerous differing opinions on the direction of the piece.

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Amazon Rank Obsession

Admit it. You’ve checked your Amazon.com sales ranking at least once since your book was published. You feel the need to have some outside confirmation of the sales of your book. And Amazon’s ranking are free to look at.

I’ve even seen book  proposals where the author has gone to great lengths to include the Amazon ranking for each title that is competitive with the one the author is proposing. A prodigious amount of wasted effort.

Publishers rarely pay attention to Amazon rankings unless yours gets below 1,000 or if you get in the top 100.

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What to do about Morals?

In a post written last weekend Richard Curtis, agent extraordinaire, expressed surprise at a new morality clause that has apparently appeared in HarperCollins’ contracts. Read his post here [warning: there is some Adult content and comments included in the post].

What the general market doesn’t realize is that many Faith-based publishers have had a “moral turpitude” clause in their contracts for a long time. Moral turpitude is well defined in this post on Wikipedia. It is understood in the legal community as actions or activities that can get you fired from your job, deported if you are a foreigner in this country on a Visa, or have your contract cancelled if you are an author.

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Hints for a Great Cover Letter

Here are a few suggestions for you to consider when approaching an agent. Remember to use these as hints…do not follow them slavishly as if a literary agent is going to spend their time critiquing your cover letter.

By the way, we make a distinction between a cover letter and a query letter. A cover letter is what goes on top of a longer proposal and sample chapters. The query letter is a stand-alone letter that goes by itself to the editor/agent without a proposal or sample chapters. We happen to prefer the cover letter along with the rest of the package. Why? Because a query only shows that you can write a letter. A proposal begins the process of showing that you know how to write a book.

Address the letter to a specific person. If sending something to The Steve Laube Agency, simply address the appropriate agent. Every proposal will cross the desk of the designated agent eventually.

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Checked Your Copyright Lately?

Have you checked your copyright lately? I mean, have you actually gone to the US Copyright Office web site and searched for your registration? You might be surprised at what you won’t find. Here is the link to start your search.

Most publishing contracts have a clause that requires the publisher to register the copyright, in the name of the author, with the US Copyright Office. This is supposed to be done as part of the in-house paperwork process.

If you do not find your book, don’t panic.

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Book Tour Lesson: Listen to Publisher

Melanie Benjamin, author of Alice I Have Been, reflects on book tours, in an article for the Huffington Post.  Especially the difference between the one she put together herself several years ago and the one she is currently doing with the help of her publisher.

“I’ve also learned to listen to my publisher. When a bookstore contacts me personally about an appearance, I pass the request on to my publicist. Only once did I ignore her advice and do an event anyway.

Only the janitor showed up.”

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