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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Frankly My Dear, I Ate Some Spam

By Dan Balowon March 24, 2015
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There are a number of things that cause my blood to boil.

  • Radio or TV ads with ten seconds of legalese read at triple speed at the end
  • Coffee mugs in church services
  • Cell phone ringing during a meeting and the person answers it
  • Cell phone ringing in a church service and the person answers it.
  • All political advertising
  • Bicyclists who never obey a single traffic law, ever.
  • Leaky home plumbing.
  • Inaccurate road signs.
  • Parking garages with no space available.
  • Fans at basketball games who think the opponent commits a foul on every trip down the court, but their team never does anything wrong.
  • TV panel discussions where four people talk at once, yelling at each other.

Come to think of it, as I read my own list, I might need some counseling.

Professionally speaking, I have another list of issues. Tops on that list is when a publisher or author steals someone else’s successful creative or brand to make their own.

T-shirt companies who steal trademarked phrases and logos for their own use. “Jesus, the real thing” in a Coke logotype. Lovely. Let’s show people our righteousness by stealing legally protected trademarks and copyright.

The original offender in all this was the church choir director who photocopied sheet music rather than buying copies for everyone. Of course, God can use anything to speak to a world. I heard he used a talking donkey once.

This is not about following a successful genre in fiction or looking at something through the lens of what the market trends are saying. I think authors and publishers should spend more time examining the market and addressing needs.

I am talking about blatant theft of creativity. (wow, someone got out on the wrong side of the bed this morning)

Seriously, folks.

Let E.L. James own any books that begin with “Fifty Shades of…”

Let Rick Warren own the “The (blank) Driven (blank)” books.

Forget taking on the pseudonym of “J. K. Dowling”

There is no “Prayer of Natchez” in the Bible, so forget about it.

Be your own creative, not someone else’s.

A number of years ago I recall asking a prominent Christian counselor if there were times in their work where a patient was looking for deep insight to their issues and was willing to pay handsomely for it, when really they simply need to go to a baseball game, buy a hotdog, some messy nachos and a drink and chill out for an afternoon.  He admitted there were such times.

Baseball season is right around the corner. I feel better already. Thanks for listening.

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Category: Book Business, Creativity, TrendsTag: Creativity, Trends

Fun Fridays – March 20, 2015

By Steve Laubeon March 20, 2015
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The PianoGuys have done it again. Mashing classical Bach and classic Pop music together. And it works! The original Jackson Five singing “I Want You Back” in 1971. (Yes that was 44 years ago.) Enjoy another piano and cello duet by Bach. The real deal this time:

Read moreFun Fridays – March 20, 2015
Category: Fun Fridays

Ramp Up That Book Description!

By Tamela Hancock Murrayon March 19, 2015
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Today, let’s try a fun exercise to ramp up your book description in your proposal, which may in turn help your publisher’s marketing team ramp up your book sales! Bland: When a man gives a woman a large ring, she is torn about telling him about her past. What she doesn’t know is that he has a secret, too. Note that this example doesn’t hint at the book’s setting or …

Read moreRamp Up That Book Description!
Category: Book Proposals, Branding, Get Published, MarketingTag: Book Descriptions, book proposals, Marketing

Sky(scraper) Writing

By Dan Balowon March 17, 2015
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Every day, the world is becoming more and more urbanized. In the U.S. while several cities are struggling economically and actually have declining populations, many others are healthy and expanding at an alarming rate. Worldwide, the dramatic population growth areas are around cities. Countries are investing in urban infrastructure, and urging (sometimes requiring) citizens to move to them. If a …

Read moreSky(scraper) Writing
Category: Trends, Writing CraftTag: Settings, Trends

Fun Friday – March 14, 2015 – Today is an Epic Day – Read why…

By Steve Laubeon March 13, 2015
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Don’t miss out on seeing your clock tomorrow morning… This moment will not happen again for one hundred years. For all you geeks out there….Happy Pi Day tomorrow. (Click here for the one million digits of Pi)

Read moreFun Friday – March 14, 2015 – Today is an Epic Day – Read why…
Category: Fun Fridays

When Not to Respond to a Rejection Letter

By Tamela Hancock Murrayon March 12, 2015
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If you ask an agent the least favorite part of her job, she’ll usually say it’s sending out rejection letters. As an aspiring writer years ago, I saw more rejection letters than I care to recall. Still, I can’t remember one that wasn’t nice. Some were even helpful. Back then, you had to kill trees and use at least one postage stamp, or run up a long distance phone bill …

Read moreWhen Not to Respond to a Rejection Letter
Category: Get Published, RejectionTag: Get Published, Rejection, rejection letters

6 Elements of a Good Book Review

By Karen Ballon March 11, 2015
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In our discussions of late on reviews and authors’ reactions to reviews, I thought it would be helpful to take a look at the elements of a good review. And when I say “good,” I mean helpful. For the readers.  Because that’s what reviews are about. Helping readers decide if this is a book for them. So here are some things, based on book reviews out there, for reviewers to keep in mind. A good …

Read more6 Elements of a Good Book Review
Category: Book Review, ReadingTag: Book reviews, Reading

Goofus and Gallant Go To A Writer’s Conference

By Dan Balowon March 10, 2015
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Anything that has been around for almost 70 years with a billion copies in print should be used as material for blog posts once in a while. The kid’s magazine Highlights was first published in mid-1946 and was an integral part of the Boomer generation right up to kids currently in first grade in 2015. One of the features in Highlights from the very beginning was a cartoon of Goofus and Gallant, …

Read moreGoofus and Gallant Go To A Writer’s Conference
Category: Book Business, Conferences, Get Published, HumorTag: Humor, Writers Conference

Fun Fridays – March 6, 2015

By Steve Laubeon March 6, 2015
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Try this Honda Speed Reading Test. (Then try the one below it and you will be reading at 500 words per minute.) https://www.youtube.com/watch?v=U8VlX4Ekk80 https://www.youtube.com/watch?v=7MJcWEeft10

Read moreFun Fridays – March 6, 2015
Category: Fun Fridays

Your Conflicted Characters

By Tamela Hancock Murrayon March 5, 2015
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I am blessed to work with many talented authors with great ideas. Recently one of my clients, Renee Andrews,  submitted a wonderful chart outlining her characters’ conflicts. You may have seen similar charts before, but I especially like the way Renee laid hers out: [Character Name] INTERNAL EXTERNAL Goal — What? Motivation — Why? Conflict — Why not? Renee is a very successful author at the …

Read moreYour Conflicted Characters
Category: Craft, Get Published, Writing CraftTag: Characters, Writing Craft
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