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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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Embracing Change

By Dan Balowon January 14, 2014
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Stockholm

On September 3, 1967 the world changed. It was a day remembered for chaos and disillusionment, despair and confusion.  No, it wasn’t because the last episode of “What’s My Line?” aired on U.S. television.

The above picture is what happened in Sweden the day the country switched from driving on the left to the right side of the road.  Their neighbors, Norway and Finland had already changed, but alas, Sweden held out until they could wait no longer.

Predictably, throughout history, big changes have been viewed first with skepticism and then as a threat to the groups that stand to lose the most or simply like the way things are.

In 1876 an internal memo at the Western Union Company, who were making a lot of money with telegrams stated, “This ‘telephone’ has too many shortcomings to be seriously considered as a means of communication. The device is inherently no value to us.”

I wonder how that turned out?

H.M. Warner of Warner Brothers was making a lot of money in the silent movie business, so it was no mystery why he commented in 1927, “Who wants to hear actors talk?” (Expletive deleted)

Come to think about it, maybe he was right…

Publishing in the broadest sense (books, magazines, newspapers) is in the midst of the most chaotic change since Gutenberg invented the use of moveable type for his printing press.  Digital media of all kinds are threatening a way of life.

There have been other challenging times.  Print media was a mature industry when radio broadcasting started in the 1920’s and television in the mid 20th Century.  Initially perceived as a threat, it transformed over time into an opportunity. Some print media companies actually owned the electronic media that was changing the world.

Eighty years ago, some publishers felt threatened when small format mass-market paperbacks were sold as a way for making literature more affordable.  While hardcover books were only $2 back in the 1930’s, that would be comparable to about $50 today, so finding a way to make books cheaper was important, especially in the Great Depression.

A pattern emerges when something threatens the interests of another.  This played out when cars were a threat to horse companies, telephones were threat to telegram companies, personal computers were a threat to big mainframe companies, etc.

When something new comes up, the first thing that happens is:

Phase One – Dismissed as a fad by those who stand to lose the most or like the status quo.

If the new thing persists, then the volume is turned up:

Phase Two – Attacked as dangerous by those who stand to lose the most or like the status quo.

If that does no good, then we reluctantly go to:

Phase Three – Accepting of the new thing, but reminding everyone that this too will pass and we will most likely move on to something else eventually.

If it still won’t go away, we move to the next part:

Phase Four – Accepting that the new thing as important and the need to adapt to it but only in a limited way because it will never replace the status quo.

At this point, there is no pain as we have isolated the new thing like a virus, still keeping the status quo in place.  But it is in Phase Five when the pain begins:

Phase Five – Seriously looking at creative solutions to making changes, some which are difficult and unpopular with those who still love the status quo.

Finally, after the pain of change, we arrive at the birth of the final step:

Phase Six – View the new thing as an opportunity, whatever that means.  Begin to change the way we do everything.

Today, most Christian publishers would be in phases five and six. (I am not limiting this to digital books, but to every process of publishing)  If you are an author and not in one of the last two phases in your professional world view, you should do some re-calibrating.  Next week, I’ll tell you what you the kinds of things you should be considering.

Your turn!

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Category: Book Business, Dan, E-Books, Get Published, The Publishing Life

What is Crowdfunding? Is it Right for You?

By Steve Laubeon January 13, 2014
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Guest post by Nicole O'Dell

What is crowdfunding?

Crowdfunding is all the rage these days. And it makes sense because a successful campaign guarantees a successful product (book) launch since the necessary sales happen upfront. Or at least enough so that what comes later is gravy. How awesome is that?

But it can be a horrifying prospect to take your idea and present it to the public for a …

Read moreWhat is Crowdfunding? Is it Right for You?
Category: Book Business, Guest Post, TrendsTag: Book Business, Crowdfunding, Trends

Two Basic Tips on Budgeting with an Irregular Income

By Tamela Hancock Murrayon January 9, 2014
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One challenge of writing books for a living is the fact that unlike many other jobs, you don't usually see a cycle of paychecks appearing at regular intervals with predictable amounts. Instead, you may see a whoosh of money, followed by smaller amounts every few months triggered by actions on your part, such as turning in manuscripts and proposals. Only well-established authors will have this …

Read moreTwo Basic Tips on Budgeting with an Irregular Income
Category: Book Business, Career, Money, TamelaTag: Book Business, Budget; Finances; income, Money

So Long, 2013…HELLO, 2014!

By Karen Ballon January 8, 2014
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2013 was an amazing year full of ups and downs, gain and loss, joy and sadness. I lost 3 dear friends, one of whom was in his 30s, one of whom was just a few years younger than I, and one of whom I’ve known since I was 2 years old. We in the industry lost so many--some, like wonderful agent and friend Lee Hough and the amazing Diann Hunt--far sooner than any of us wished. The joy? They all were …

Read moreSo Long, 2013…HELLO, 2014!
Category: Agency, Karen, PersonalTag: Agency, Personal

Exceptions are Exceptions Because they are Exceptions

By Dan Balowon January 7, 2014
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You can self-publish a book, sell 10,000 copies in the first week, 50,000 in the second week and be a millionaire in three months.

You can write a book and mail it to a publisher, they publish it without meeting you and you become a wealthy household name.

An antiques dealer can knock on your door and offer you $250,000 for your end table that you bought last summer at a garage sale for …

Read moreExceptions are Exceptions Because they are Exceptions
Category: Book Business, Dan, Get Published, The Publishing LifeTag: Book Business, publishing, Success

Steve Laube Buys Marcher Lord Press

By Steve Laubeon January 6, 2014
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Below the following announcement is a question and answer session with Steve Laube.
 (January 1, 2014 - Phoenix, AZ) Steve Laube, president of The Steve Laube Agency, has agreed to purchase Marcher Lord Press, the premier publisher of Science Fiction and Fantasy for the Christian market. The sale was finalized on January 1, 2014.
Laube has long been a champion of the genre, going back to his …

Read moreSteve Laube Buys Marcher Lord Press
Category: Book Business, Get Published, Personal, Steve, The Publishing Life, TrendsTag: Marcher Lord Press, publishing

Fun Fridays – January 3, 2014

By Steve Laubeon January 3, 2014
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An "oldie but a goodie" - pun intended.

Read moreFun Fridays – January 3, 2014
Category: Fun Fridays, Steve

A Year in Review

By Tamela Hancock Murrayon January 2, 2014
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This year has been one of success and career growth for me. I am humbled and grateful to work with outstanding writers and the best editors in the business.

Challenges

As with every year, the needs and expectations of publishing houses continue to change and grow. Publishers are maintaining and even exceeding past quality to offer readers the best Christian books possible. This means that …

Read moreA Year in Review
Category: Agency, Personal, TamelaTag: Agency, Personal

Welcome 2014!

By Karen Ballon January 1, 2014
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I don’t know about you, but I could swear 2013 just started! Where has the year gone? Those of us in the agency will share some thoughts about 2013 soon, but for today, as you welcome the very first day of a whole new year, I just want to wish you a Happy New Year and share one of my favorite singers with you—along with some beautiful images to usher in 2014.

May God touch each of you in the …

Read moreWelcome 2014!
Category: Karen, Personal

What’s Another Word for Thesaurus?

By Dan Balowon December 31, 2013
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On this last day of 2013, I think the best use of this space is to offer up my favorite quotes related to books, writing or from authors. Without further delay from the fun, here they are:

"What's another word for thesaurus?" (Steven Wright)

"This is the sixth book I've written, which isn't bad for a guy who's only read two." (George Burns)

"Some are born great, some achieve greatness, …

Read moreWhat’s Another Word for Thesaurus?
Category: Dan, HumorTag: Humor, Quotes
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