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The Steve Laube Agency

Helping to Change the World…Word by Word

The Steve Laube Agency

The Steve Laube Agency

Helping to Change the World Word by Word

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The Secondary Market for Books: Friend or Foe?

By Tamela Hancock Murrayon September 15, 2021
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Understandably, most artists want to earn the highest royalties for their hard work. Remember how Garth Brooks wanted a secondary royalty on his music, thereby kicking off a feud with secondary-market retailers? (See the article linked here.) 

So, as an author, do you feel that the secondary market is a friend or foe?

I think this market is our friend. Here are a few reasons why:

  1. Discoverability: Readers may find an author’s book in a thrift store before seeing it in a retail store that may have limited shelf space. For instance, the “Religious Fiction” (not my favorite label) section in my local used bookstore seems to be about six or eight shelves high and goes on for at least forty feet. In comparison, the last time I visited a local brick-and-mortar retail store, Christian fiction titles occupied about eight shelves of two bookcases.
  2. Space: My store stacks books on their sides and behind each other. The customer must dig to find them all. A retail store displays books with a marketing eye. That means each title must readily be visible. The display is prettier; but, again, it limits how the retailer can use space.
  3. Price: Recently, I found a copy of Redeeming Love by Francine Rivers at my used bookstore for 25 cents. A reader new to an author’s work may risk 25 cents to read a book, then purchase more books by the same author. They may go back to the used bookstore or buy more books from retailers if they like the author enough.
  4. Serendipity: Though they are selective, used bookstores rely on haphazard incoming inventory. For instance, when I settled my parents’ estates, I sold biographies, car books, mystery novels, and dog books. I tend to buy and sell religious books, current bestsellers, biographies, history, and fashion books. Almost every book I purchase on the secondary market is a fun find. Readers can randomly discover your book this way too.
  5. Impatience: I make a list of books I want to buy secondhand before I venture to the store. Because the inventory is unpredictable, I seldom find the exact book I seek. Because I’m impatient, I’ll give up and order the book from a retailer. 

Regardless of how readers find your book, they’re reading it. And that’s a good thing!

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Category: Book BusinessTag: Used Books

Why You Need a Writing Retreat With Kathy Ide

By Thomas Umstattd, Jr.on September 14, 2021
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Do you feel discouraged or burnt out by your writing journey? Do you want to connect with other writers who understand your goals and pain? Do you need some time to get away from life, refocus on your goals, and connect with God? Perhaps what you need is a writing retreat. We have a special […]
You can listen to this episode Why You Need a Writing Retreat With Kathy Ide on Christian Publishing …

Read moreWhy You Need a Writing Retreat With Kathy Ide
Category: The Writing Life

Why You Need a Writing Retreat with Kathy Ide

By Thomas Umstattd, Jr.on September 14, 2021
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Do you feel discouraged or burnt out by your writing journey? Do you want to connect with other writers who understand your goals and pain? Do you need some time to get away from life, refocus on your goals, and connect with God? Perhaps what you need is a writing retreat. We have a special […]
You can listen to this episode Why You Need a Writing Retreat with Kathy Ide on Christian Publishing …

Read moreWhy You Need a Writing Retreat with Kathy Ide
Category: The Writing Life

Supply Chain Blues

By Steve Laubeon September 13, 2021
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Two weeks ago I wrote of the Slushpile Blues. Today is another scintillating topic. Supply chain blues. By “supply chain” I mean the various steps along the way for a vendor to have a final product to sell to a consumer. For electronics, like your phone, it means collecting various pieces before assembly: the battery, the camera lens, the transistors, the memory chip, the glass, and more. If any …

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Category: Book Business

Never Forget

By Steve Laubeon September 11, 2021
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Category: Personal

Fun Fridays – September 10, 2021

By Steve Laubeon September 10, 2021
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Enjoy the delightful storytelling of Andy Andrews. Afterward? Impress your friends with your own versions. The lesson here? There are many ways to sing a tale, but only one is the way the author intended. But it’s still okay to laugh. (If you cannot see the embedded video in your newsletter email, please click the headline and go directly to our site to view it.)

Read moreFun Fridays – September 10, 2021
Category: Fun Fridays

A Simple Writing Trick When Spinning Your Wheels

By Bob Hostetleron September 9, 2021
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So you’re cruising along in your work-in-progress (WIP). The muse is singing. Ideas are popping. Words are flowing. Until … Suddenly you hit a bump. Or maybe a roadblock. Or a cement abutment. You try to persevere; but the muse has gone silent, inspiration has ceased, and you just don’t know where to go next. The technical term for this experience is SYW (“spinning your wheels”). It happens to all …

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Category: Craft, The Writing Life, Writing Craft

Searching for Books

By Dan Balowon September 8, 2021
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Online search engines are immensely powerful, often anticipating what you want and asking, “Did you mean _____?” when it doesn’t locate what you typed. This is very helpful because making your book as findable online as possible is critical since online book sales are pretty important! Making your book discoverable online is all about keywords. Read a good explanation of them by clicking on the …

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Category: Book Sales, Branding, Marketing, Self-Publishing, The Publishing Life, The Writing Life

Fun Fridays – September 3, 2021

By Steve Laubeon September 3, 2021
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Todays’ video is both hilarious and sad because it pokes at the “look at me” nature of social media! I laughed so hard the first time I watched it. (Which does suggest multiple viewings.) Enjoy! Oh, and try not to make a similar connection to your writing life.. . . . ahem. (If you cannot see the embedded video in your newsletter email, please click the headline and go directly …

Read moreFun Fridays – September 3, 2021
Category: Fun Fridays

Grateful for Workers

By Tamela Hancock Murrayon September 2, 2021
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As we approach Labor Day this coming Monday, let’s pause for a moment of gratitude: 1.   I can read! According to Live Science, as recently as 2009, 14% (1 in 7) of American adults were considered illiterate. 14 Percent of U.S. Adults Can’t Read | Live Science Historically, women were less likely to be literate than men. As a woman, I am a thankful reader. 2.   I can work longer. Writing is …

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Category: Personal
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